21/2026 Research Spotlight Series
Sunway Business School and the School of Hospitality and Tourism Management jointly organise a seminar featuring Prof. Colin Michael Hall, Dean's Chair in Marketing, Sustainability and Society, Massey University.
The seminar will be held on 08 September 2026, Tuesday at 10.00 am in Q-3-4, Level 3, Sunway University, Sunway Square Campus.
About the Speaker
C. Michael Hall is Dean's Chair in Marketing, Sustainability and Society, Massey University Business School, Massey University, in New Zealand and an Adjunct Professor with the Business School at Sunway University. He also holds positions at universities in Finland, Sweden, and South Africa. His doctorate is from the University of Western Australia (UWA) and he has honorary doctorates from Umeå and Lund universities in Sweden and Oulu in Finland.
He is a member of numerous editorial boards and is the Editor of Current Issues in Tourism and Field Editor of Frontiers in Sustainable Tourism. He has wide ranging research interests including tourism and hospitality, regional development, global environmental change, sustainability, food, behavioural change, phygital behaviour and strategy, business ecology, and relationality, and has been teaching research methods for over 30 years.
Presentation Title
Topic 1: Where Does Tourism End and Fieldwork Begin? The Conuct of Fieldwork and Contemporary Business Research
Topic 2: Thematic Analysis : The Good, the Bad, and the Extremely Ugly
Don't miss the opportunity! Meet him in person and gain insights from one of the leading scholars in the field!
We look forward to seeing you at the seminar. Thank you.
For more information about the topic, please refer to the attached poster.
- 08 September 2026 (Q-3-4, Level 3, Sunway University, Sunway Square) - Google, iCal, Yahoo!, Outlook.com, Office365
