Clicks to Cash: Making Money Through Media Engagement with Kirthanah Devan
Sunway Business School was pleased to host "Clicks to Cash: Making Money Through Media Engagement", an enthusiastic workshop led by Kirthanah Devan on 29 May 2025.
Kirthanah is a video producer at WeirdKaya – one of Malaysia’s rising digital media platforms.
She shared her journey and gave participants a behind-the-scenes look at how the media industry generates revenue through content creation.
From how platforms earn through views and engagement to what makes content go viral, the session was packed with practical insights and real-world strategies.
Through two hands-on activities, participants explored niche topics and crafted content ideas designed to go viral.
The workshop wrapped up with a lively Q&A session, where everyone got the chance to ask questions, share their thoughts, and connect with others. It was a fun, inspiring evening filled with learning, laughter, and meaningful conversations.
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