SBS x Vinda x PHD Live Brief Competition
On 15 and 19 December 2025, Sunway Business School partnered with Vinda and PHD to deliver a dynamic Live Brief Competition as part of the Principles of Marketing course, providing students with valuable real-world industry exposure.
Eight student teams competed by developing and pitching innovative, market-ready concepts for women’s hygiene products. The competition challenged students to apply core marketing principles, consumer insights and strategic thinking to address real brand and market needs. Shortlisted teams presented their ideas directly to industry representatives from Vinda and PHD, gaining constructive feedback and insights into industry expectations.
With attractive prize money at stake, the sessions were marked by high energy, creativity and strong competitive spirit. We also extend our sincere appreciation to the industry representatives and lecturers from the Department of Marketing Strategy and Innovation (DMSI) for their guidance and mentorship throughout the students’ pitching journey.
Sunway Business School remains committed to embedding experiential learning into the classroom, empowering students to translate theory into practice and develop confidence in pitching, problem-solving and strategic decision-making.
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