GEO & Influencer Marketing by Joseph Chum
From SEO to GEO: Navigating the Future of Digital Discovery
Sunway Business School recently hosted an insightful session featuring Chum Joseph, where students explored the evolution of Search Engine Optimization (SEO) into Generative Engine Optimization (GEO) and its growing impact on content creators, influencers, and digital marketers.
The session highlighted how AI-powered search technologies are transforming the way brands are discovered online, reshaping digital visibility, content strategies, and consumer engagement. Students gained valuable insights into the changing digital landscape and the importance of staying ahead of emerging trends that continue to influence the marketing industry.
With approximately 80 participants in attendance, the session provided a meaningful platform for students to deepen their understanding of the future of search, artificial intelligence, and digital marketing.
A sincere thank you to Joseph Chum for sharing his expertise and industry perspectives, inspiring our students to embrace innovation and adapt to the rapidly evolving digital ecosystem.
