Inward Mobility Program: ATLAS Skilltech University
Sunway Business School hosted the ATLAS Skilltech University Workshop on “AI in Retail Innovation: Is Customer Engagement at Stake?” on 26 January 2026.
The session was conducted by Dr Evelyn Toh from the Department of Marketing Strategy and Innovation, who explored the evolving role of artificial intelligence in reshaping retail strategies and customer experiences.
The discussion examined how AI driven technologies are transforming personalisation, operational efficiency, and consumer engagement, while also raising important questions about maintaining authentic customer relationships in an increasingly digital environment.
The workshop provided participants with valuable insights into balancing technological innovation with strategic customer centricity, reinforcing the importance of thoughtful implementation in today’s retail landscape.
