Marketing Seminar by Prof. Ajay Manrai
Sunway Business School hosted an engaging session under the SBS Research Seminar Series, featuring a Marketing Seminar by Professor Ajay Manrai on 19 January 2026.
The seminar covered two insightful topics. The first introduced CTSCALE, a new similarity based perceptual mapping technique designed to enhance product positioning and market segmentation decisions with greater clarity and accuracy.
The second session provided practical editorial guidance on publishing in high impact journals, offering valuable insights into the peer review process, common reasons for desk rejections, and effective strategies for positioning manuscripts and responding to reviewers.
While examples were drawn from the Journal of Global Marketing, the advice shared was broadly relevant to marketing and international business scholars.
Sunway Business School remains committed to advancing research excellence through continuous learning and scholarly engagement.
Gallery
