New Book Announcement | A Structured Approach to Data Mining

TSchool of Computing and Artificial Intelligence is pleased to announce the publication of a new academic title:

A Structured Approach to Data Mining

By Prof. Chua Hui Na

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Many data-driven projects encounter challenges not because of inadequate algorithms, but because the underlying process is not clearly understood.

A Structured Approach to Data Mining addresses this gap by presenting data mining as a systematic, end-to-end process—from problem formulation and data understanding to modelling and evaluation. Rather than concentrating solely on techniques, the book emphasises conceptual understanding and methodological reasoning, helping readers appreciate how each stage contributes to meaningful and reliable outcomes.

This publication is an ideal resource for:
•    Undergraduate and postgraduate students in Data Science, Artificial Intelligence, Machine Learning, and related disciplines.
•    Academics seeking a structured teaching and reference text.
•    Practitioners looking to strengthen their understanding of data mining methodology.

Authored by Prof. Chua Hui Na, Professor at Sunway University, the book draws on extensive academic and industry experience to provide a practical and principled approach to data mining.

To purchase a copy, simply scan the QR code on the poster or visit the official Sunway University Press Shopee store.