The World of Modern Retail with Ms Corynn Wong from Guardian
What an insightful session for our business students at Sunway University!
A big thank you to the Loyalty Lead from Guardian (Malaysia & Brunei), Ms Corynn Wong for delivering such an engaging and thought-provoking sharing. Students gained valuable insights into the evolution of retail, the growing importance of customer touchpoints, and why data has become the new currency in today's digital economy.
One of the biggest takeaways from this inspirational talk was how modern loyalty programmes have evolved beyond rewards to become a strategic growth engine - helping brands better understand customers, build lasting relationships, and make smarter business decisions.
The session concluded with a powerful reminder:
The brands that win won't necessarily have the biggest stores or the biggest promotions. They'll be the brands that know their customers best.
Thank you once again to our speaker for inspiring our students with real-world industry perspectives. Thank you Centre for Careers and Alumni Sunway University Employability and Alumni for collaborating this with Sunway Business School.
Special thanks to Claudine Imelda Richards, Amirah Ahmad Shahari, and Pei-Shan Soon for their contributions to the success of this session.
