Dr Norizzati Azudin

Dr Norizzati Azudin

  • Senior Lecturer
Department of Communication

Biography

Universiti Malaya Media Studies’ Best Student All Rounder 2002, Dr Norizzati Azudin is known as Dr Ty in the academic industry. Her PhD in Cross-Cultural Communication truly represents Dr Ty as she adores interacting with different cultures and researching global communication. She has 20 years of experience in teaching, research, administration, and diplomatic relations. She serves Malaysia as a Diplomat’s spouse in Jakarta, Indonesia where she used to live, besides Sao Paulo, Brazil, and Jeddah, Kingdom of Saudi Arabia. Her papers were published in several WoS and Scopus journals, besides presenting them in international and local conferences. She is life-member of Malaysian National Writers Association (PENA); and member of Global Communication Association (GCA), Qualitative Research Association Malaysia (QRAM), and Southeast Asian Media Studies Association. She is also active international journals’ reviewer besides won several grants from Malaysia and Kingdom or Saudi Arabia. Before Sunway University, Dr Ty used to teach in two private universities in Malaysia, and in Saudi Arabia.

Academic & Professional Qualifications

  • PhD in Cross-Cultural Communication, Asia e University, Malaysia (2018)
  • MSc in Corporate Communication, Universiti Putra Malaysia, Malaysia (2005)
  • BA (Hons) in Media Studies, University of Malaya, Malaysia (2001)

Research Interests

  • Cross-Cultural Communication
  • International Business Communication
  • Social media
  • Integrated Marketing Communication

Notable Publications

  1. Norizzati Azudin, Mohd Nor Ismail, Zainab Taherali -Paper PUBLISHED in SCOPUS Knowledge Management and E-Learning: An International Journal (KM&EL) ISSN 2073-7904. Knowledge Sharing among Workers: A Study on Their Contribution through Informal Communication in Cyberjaya, Malaysia. 2009.
  2. Mohammad Reza Ebrahimi Seighalan, Mohd Nor Ismail, Norizzati Azudin – Paper PUBLISHED in SCOPUS Knowledge Management and E-Learning: An International Journal (KM&EL) ISSN 2073-7904. Identification of Key Characteristics for Knowledge Commerce in Globalisation Era. 2009.
  3. Norizzati Azudin and Mariati Norhashim - Paper PUBLISHED for ISI/WoS International Journal of Advanced and Applied Science (IJAAS) ISSN: 1112-6867. Challenges Facing Brazilian Economy in the Emerging Market: Future Trade Opportunities for Malaysia. 2017.
  4. Norizzati Azudin and Mariati Norhashim - Paper PUBLISHED for ISI/WoS International Journal of Advanced and Applied Science (IJAAS) ISSN: 1112-9867. Marketing Malaysian Enterprises in Brazil: What is the Government Doing? 2017.
  5. Norizzati Azudin, Mariati Norhashim & Gobu Nachiappan - Paper PUBLISHED for Journal Advanced Research in Business, Marketing, and Supply Chain Management. December 18 (Vol. 2) (Issue. 1). Service Quality of Uber in a Small City: A Case Study of Ipoh Uber Driver. 2018.
  6. Norizzati Azudin and Yusram Yusup - Paper PUBLISHED for International Journal of Management, Innovation & Entrepreneurial Research, 5 (1). Pp 10-17. ISSN 2395-7662. Cross-Cultural Communication Competency Among Managers: A Study of Organizations in Malaysia. 2019.
  7. Roslan Md Rose, Norizzati Azudin, et al. – Paper PUBLISHED for SCOPUS in International Journal of Innovation, Creativity, and Change (IJICC). ISSIN 2201-1323. Leadership Competencies in Driving Organizational Performance in Vuca Environment: Malaysian Perspective. 2019.