Professor Shirley Chong is a prominent higher education leader and strategist who serves as the Chief Communications and Global Affairs Officer at the City University of Hong Kong (CityUHK), as well as an Adjunct Professor in the university's Department of Media and Communication. She holds a Master of Science in Marketing Management and a Bachelor’s degree in Communications, bringing over 25 years of public relations, brand management, data analytics, and institutional marketing experience across corporate, public utility, and academic sectors. Having joined CityUHK in 2016, she leads the university's internationalisation strategies, global reputation building, and institutional rankings initiatives—contributing to CityUHK's recognition as the Most International University in the World by Times Higher Education in 2024. Her global leadership roles include serving as a Visiting Fellow at Lucy Cavendish College, University of Cambridge, a committee member and trainer for the prestigious Times Higher Education World 100 (W100) Reputation Network representing Asian universities, and spearheading flagship cross-institutional partnerships spanning Europe and Asia.
