Brands Harnessing the Power of Phygital Marketing
Sunway Business School had the pleasure of hosting an engaging forum titled "Brands Harnessing the Power of Phygital Marketing", a dynamic event co-organised by the Department of Marketing Strategy & Innovation, Sunway Career Services and StudentLife on 3 June 2025.
The event welcomed over 100 enthusiastic participants, whose active engagement brought energy, curiosity, and depth to the discussions.
We extend our sincere appreciation to our distinguished panelists: RS Naveen from Nestlé, Yan Han Yeap from GXBank, and Chin Renyi from myBurgerLab for generously sharing their valuable insights, industry experiences, and practical perspectives on the evolving landscape of phygital marketing.
Key insights from the panel discussion included:
- Phygital approach: Brands like MyBurgerLab, GXBank, and Nestlé stressed integrating online and offline channels for a seamless customer journey.
- Conversion focus: GXBank leverages digital-first acquisition, Nestlé prioritises channel synergy, while MyBurgerLab uses storytelling and CTAs to drive engagement.
- Influencer strategy: All three favour nano/micro influencers for their authenticity and audience trust.
- In-demand skills: Panelists emphasised the need for MarTech know-how, AI literacy, and content creation experience among marketing graduates.
Thank you to our skilled moderator Dr Ma Lan, our host Dr Soon Pei Shan and Ms Judith Chan, event coordinator Rafferty Hoo, and our media team, Walliyaddin Abdul Khalik and Thinesh Varen for making the event possible.
We were also honoured by the presence of the Head of Department of Marketing Strategy & Innovation, Dr Gan Chin Chuan, who presented tokens of appreciation to the panelists. A big shoutout to our awesome student helpers Chan Kai Xin and Tan Kai Xuen for their amazing efforts and dedication.
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