Dr Gan Chin Chuan

Dr Gan Chin Chuan

  • Assistant Head - Department of Marketing Strategy & Innovation
  • Senior Lecturer
Department of Marketing Strategy & Innovation

Biography

Dr Gan Chin Chuan joined Sunway Business School in 2012. He holds a Doctor of Philosophy in Management (Marketing) from Multimedia University, a Post-Graduate Diploma in Business and Commerce (Marketing) from Monash University by research, a Master of Science in Information Technology and an honours degree in Bachelor of Business Administration from Universiti Utara Malaysia. He is currently teaching undergraduate and post-graduate programmes at Sunway University. Prior to joining Sunway University, he had taught various undergraduate Marketing units since 2005 at Monash University. He was awarded Sunway University Excellent Teaching Award, Monash University Pro-Vice-Chancellor’s Award for Excellence in Teaching and also received few commendations from the Departmental Dean of Monash University for excellence in teaching. He also has several years of industry experiences in ICT training, pharmaceutical industry and software industry particularly in marketing and consulting areas. He has also published several papers in marketing journals and contributed in international academia as conference reviewer and presented several papers in international conferences.

 

Academic & Professional Qualifications

  • PhD in Management (Marketing), Multimedia University, 2019
  • PGDip in Marketing, Monash University, 2011
  • MSc IT, Northern University of Malaysia, 2002
  • BBA (Hons), Northern University of Malaysia, 2000

Research Interests

  • Pre and Post Decisional Behaviour
  • Cognitive Dissonance
  • Services Marketing & Recovery
  • Online Marketing
  • Sustainable Marketing

Teaching Areas

  • Marketing

Courses Taught

  • Principles of Marketing
  • Marketing Research
  • Product Innovation & Commercialisation
  • Business to Business Marketing
  • Introduction to E-Business
  • Electronic Marketing
  • International Marketing
  • Research Project

Notable Publications

Gan, C. C. (2023). Unlocking business potential: The art and essence of segmentation. The Edge Malaysia. Retrieved from https://theedgemalaysia.com/content/advertise/unlocking-business-potential-the-art-and-essence-of-segmentation

 

Gan, C. C., Lina, S., & Ali, M. A. (Eds.). (2023). Innovation, Technology and Sustainability in Marketing 5.0 (Vol. II). UTP Press. [Electronic book]. Leadership, Management and Humanities Series.

 

Ong, K. Y., & Gan, C. C. (2023). The Purchase Intention of Green Products among Young Malaysian Consumers. In Gan, C. C., Lina, S., & Ali, M. A. (Eds.), Innovation, Technology and Sustainability in Marketing 5.0 (p. 17). UTP Press.

 

Cheng, B. L., Gan, C. C., Imrie, B. & Mansori, S. (2019), Service Recovery, Customer Satisfaction and Customer Loyalty: Evidence from Malaysia’s Hotel Industry. International Journal of Quality and Service Sciences, 11(2), 187-203

 

Ting, D.H., Gan, C.C., Amir, Z. A & Sohel, A. (2018). Indigenous Trust and Readiness towards Development. Advances in Consumer Research, 46(1), 817

 

Cheng, B. L., Mansori, S., Gan, C. C., Imrie, B. (2017), Hotel Service Recovery and Service Quality: Influences of Corporate Image and Generational Differences in the Relationship between Customer Satisfaction and Loyalty. Journal of Global Marketing, 30(1), 42-51  

 

Gan, C.C., Hishamuddin, I. & Tan, K. S. (2016). Pre-decision Evaluation as a Factor of Anticipated Cognitive Dissonance in Online Environment. Proceedings of 45th European Marketing Academy (EMAC) Annual Conference 2016, Oslo, Norway, 24-27 May 2016.

 

Chuah, S. L. & Gan, C. C. (2015). The Influence of Individual Internal Factors on Impulse Buying Behaviour through Online Shopping, Global Journal of Business and Social Science Review, 1(1), 60-70

 

Gan, C.C., Lim, C. C. & Choy T. Y. (2015). Adoption of Hybrid Motorcars in Malaysia. Proceedings of 4th Annual Southeast Asian Studies Symposium, University of Oxford, on 20-25 March 2015

 

Gan, C.C. & Ting, D. H. (2015). Commensurability of Satisfaction Modeling In a Two Distinct Economic Development. Paper presented at the 26th International Business Information Management Association (IBIMA) Conference, 11th-12th Nov, 2015, Madrid, Spain.

 

Tan, Y. C. & Gan, C. C. (2015). The Role of Post-Purchase Emotional Dissonance on Product Return Intentions, Global Journal of Business and Social Science Review, 1(2), 560-571

 

Gan, C.C. & Ting, D. H. (2014). Pre-Purchase Behaviour: Is There a Cognitive Dissonance? Australian Journal of Basic and Applied Sciences, 8(5) Special, 35-40

 

Ting, D. H. & Gan, C.C. (2014). Exploring Students Learning Outcome in a Business and Entrepreneurial Flavoured University. Proceedings of 9th European Conference on Innovation and Entrepreneurship, Belfast, United Kingdom on 18-19 September 2014.

 

Gan, C.C. & Ting, D. H. (2011). Buyer Uncertainty as Preconceived Cognitive Dissonance. Paper presented at the Australian & New Zealand Marketing Academy (ANZMAC), 28th-30th November, 2011, Perth, Australia.

Achievements & Accolades

2017 -

Sunway University Excellent Teaching Award -2019

2011 -

Monash University Pro Vice Chancellor’s Award for Excellence in Teaching .

2007 -

Awarded Monash University Departmental Dean’s Commendation for Excellence Teaching in & 2008.

Awarded Monash University full scholarship for Postgraduate Study.

Professional Associations

  1. Member of Association for Consumer Research (ACR)
  2. Member of Mixed Methods International Research Association (MMIRA)
  3. Member of European Marketing Academy (EMA)
  4. Member of Academy of Marketing Science (AMS).
  5. Program Committee Member's of International Business Information Management Association (IBIMA)
  6. Member of Australian & New Zealand Marketing Academy (ANZMAC).
  7. Member of Golden Key International Honour Society (GKIHS).