BA (Hons) in Advertising and Branding

Overview

The BA [Hons] in Advertising and Branding degree programme aims to nurture creative thinkers with the skills and knowledge to investigate, analyse, conceptualise and present visual information and creative ideas. Students will acquire the necessary depth and breadth of specialised and contextual knowledge to address a range of appropriate advertising problems in industry. It is intended for those who wish to become advertising experts within the advertising industry. The subject combines Advertising, Communication, Design, Contextual Studies and Professional Studies with technologies and processes in a coherent and relevant manner. The programme aims to produce world class graduates with a focus on competencies in creativity, critical thinking and entrepreneurial thinking, skills that are transferable across media and settings.

On successful completion of the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

Image
Sunway University & Lancaster University Logos
Intakes
January, April, September
Duration
3 Years (full-time)
Career Prospects
  • Creative director
  • Art director
  • Brand manager
  • Advertising account executive
  • Copywriter
  • Social media manager
  • Creative production manager
  • Account planner
  • Media planner
  • Web media advertising specialist
  • Editors
  • Strategists
Estimated Annual Course Fee
  • RM36,300
    for Malaysian students
  • USD8,322
    for international students
International students must pay their fees in RM equivalent. The USD here is just an indicative/estimation and subject to the prevalent exchange rate

Programme Structure

Year 1

Principles of Advertising
Creative Thinking
Designing with Type
Graphic Communication
English for the Arts
Conceptual Art Direction
Media, Culture & Society
Communication Theory and Practice
Digital Photography

Year 2 and Year 3

Strategic Advertising Campaign
Creative Copywriting
Global Branding & Identity
Media Planning
Digital Media Literacy
Law & Ethics in Communication
Advanced Graphic Communication
Research Methodology in Advertising
Integrated Marketing Communication
Advertising Design & Production
Research Project in Advertising
Final Year Project
Industrial Training
Communication Skills

Discipline Electives (Choose 2)

Basic Narrative Analysis
Celebrity Culture
Corporate Identity Design
Design Thinking & Practice
Introduction to Packaging

Free Electives (*)

Global Media and Culture

*Free electives are courses offered university-wide. The Department of Communication will offer Global Media and Culture as a free elective. Students are encouraged to take the electives offered by other schools and departments.

Additional MOHE compulsory General Studies subjects

For Local Student

  • Appreciation of Ethics and Civilisation
  • Philosophy and Current Issues
  • Community Service in Planetary Health
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)
  • Creativity for Sustainability
  • Entrepreneurial Mindset and Skills
  • Sustainable Development in Malaysia

For International Student

  • Malay Language for Communication 2
  • Appreciation of Ethics and Civilisation
  • Community Service for Planetary Health
  • Entrepreneurial Mindset and Skills
  • Sustainable Development in Malaysia
Image
Student studying

Entry Requirements

STPM

Average C or CGPA 2.0 (Minimum 2 principals)

A-Level

Minimum 8 points (Minimum Grade D in at least 2 subjects)

Note: For A-Level points calculation

A = 10 points

B = 8 points

C = 6 points

D = 4 points

E = 2 points

Australian Matriculation

ATAR 55

Canadian Matriculation

55%

Monash University Foundation Year

55%

Sunway Foundation in Arts

CGPA 2.0

Unified Examination Certificate

Maximum 28 points from 5 subjects (all Grade Bs)

International Baccalaureate

Completed with minimum 24 points (excluding bonus points)

Sunway Diploma in Related Field*

CAVG 50% or CGPA 2.0

Specific Requirements

  • Credit in English at SPM level or equivalent. IEP cannot be used to substitute a lack of Credit in English at SPM or Pre-University level.

Additional Requirements for Certain International Students

International students from certain countries that want to take some Sunway University degree programmes (for example programmes in partnership with Lancaster University) will need to take and pass our online six-month International Preparatory Programme (IPP). This is a requirement to enrol on a Sunway degree programme that also leads to a degree awarded by Sunway’s partner institution. Students are required to pass all the subjects with grade C and above to progress to the degree programme.

English Language Requirements

  • IELTS or equivalent 6.0

Note: Any other qualifications will be considered on a case-by-case basis.
*Sunway Diploma holders may obtain advanced standing if credit transfer requirements are met.

Scholarships and Financial Aid

For more information about the scholarships and financial aid, please visit the SEG Scholarships website.

I Love SU art installation

Ask a question

If you’d like to know more about studying at Sunway University, we’d love to hear from you.

Submit an enquiry

We’ll find the answer and email you back.

Ask us now

Call one of our course specialists

Monday to Friday: 9am - 5:30pm AEDT

Call +6 (03) 7491 8622