Overview
The Bachelor of Arts (Honours) in Advertising and Branding degree programme aims to nurture creative thinkers with the skills and knowledge to investigate, analyse, conceptualise and present visual information and creative ideas. Students will acquire the necessary depth and breadth of specialised and contextual knowledge to address a range of appropriate advertising problems in industry. It is intended for those who wish to become advertising experts within the advertising industry. The subject combines Advertising, Communication, Design, Contextual Studies and Professional Studies with technologies and processes in a coherent and relevant manner. The programme aims to produce world class graduates with a focus on competencies in creativity, critical thinking and entrepreneurial thinking, skills that are transferable across media and settings.
On successful completion of the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.
- Creative director
- Art director
- Brand manager
- Advertising account executive
- Copywriter
- Social media manager
- Creative production manager
- Account planner
- Media planner
- Web media advertising specialist
- Editors
- Strategists
- RM36,600
for Malaysian students
- USD8,633
for international students
Programme Structure
Year 1
Year 2 and Year 3
Discipline Electives (Choose 2)
Free Electives (*)
*Free electives are courses offered university-wide. The Department of Communication will offer Global Media and Culture as a free elective. Students are encouraged to take the electives offered by other schools and departments.
Additional MOHE compulsory General Studies subjects
For Local Students
- Penghayatan Etika dan Peradaban
- Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Critical Thinking
- Community Service for Planetary Health
- Entrepreneurial Mindset and Skills
- Falsafah dan Isu Semasa
- Integrity & Anti-Corruption
For International Students
- Appreciation of Ethics and Civilisation
- Bahasa Melayu Komunikasi 2
- Community Service for Planetary Health
- Critical Thinking
- Entrepreneurial Mindset and Skills
- Integrity & Anti-Corruption
Entry Requirements
Average C or CGPA 2.0 (Minimum 2 principals)
Minimum 8 points (Minimum Grade D in at least 2 subjects)
Note: For A-Level points calculation
A = 10 points
B = 8 points
C = 6 points
D = 4 points
E = 2 points
ATAR 55
55%
55%
CGPA 2.0
Maximum 28 points from 5 subjects (all Grade Bs)
Completed with minimum 24 points (excluding bonus points)
CAVG 50% or CGPA 2.0
An APEL.A Certificate (APEL T-6) (Recognition of Prior Learning)
(Click on this link for further information on APEL.A)
Note: Any other qualifications will be considered on a case-by-case basis.
*Sunway Diploma holders may obtain advanced standing if credit transfer requirements are met.
Specific Requirements
- Credit in English at SPM level or equivalent. IEP cannot be used to substitute a lack of Credit in English at SPM or Pre-University level.
Additional Requirements for Certain International Students
International students from certain countries that want to take some Sunway University degree programmes (for example programmes in partnership with Lancaster University) will need to take and pass our online six-month International Preparatory Programme (IPP). This is a requirement to enrol on a Sunway degree programme that also leads to a degree awarded by Sunway’s partner institution. Students are required to pass all the subjects with grade C and above to progress to the degree programme.
English Language Requirements
- IELTS or equivalent 6.0
- MUET Band 4
- SPM English B3 or B+
- UEC English B4
- O-Level English (1119) Credit
- ESL / English Satisfactory level in Pre-University programmes, where the medium of instruction is English
Scholarships and Financial Aid
For more information about the scholarships and financial aid, please visit the SEG Scholarships website.
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