BA (Hons) Design Communication

Overview

The 21st century communication designer is one who not only develops a message content for printed or electronic media, with emphasis on aesthetics in media, but also has the ability to create new media channels to ensure the message reaches its target audience.

This programme aims to nurture passionate, creative thinkers who have a good understanding of key communication and information design concepts towards the application of these to new design trends and projects. It builds on and values the understanding of historical and contextual referencing and the capability to source for original materials through research. You will be engaging with traditional areas of communication as well as having access to cutting edge design, technology, software and digital media. From a broader perspective, you will be encouraged to not only develop your individual creative skills, but also your teamwork and networking skills through participation in creative collaboration teams.

On successful completion of the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

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Sunway University & Lancaster University Logos
Intakes
January, April, September
Duration
3 Years (full-time)
Career Prospects
  • Creative director
  • Graphic designer
  • 2D/3D animator
  • Illustrator
  • Copywriter
  • Freelancer
  • UI designer
  • Event coordinator
  • Interactive/Multimedia designer
  • Game artist
  • Film/TV assist producer
  • Project coordinator
  • Design Entrepreneur
  • Web designer

Programme Structure

Year 1

Creative Thinking
Drawing Techniques & Process
History of Art & Design
Introduction to Computer Graphics
Digital Photography
Design Thinking & Practice
Introduction to Visual Communication
Digital Storytelling
Advanced Computer Graphics
2D & Animation Principle

Year 2

Digital Illustration
Web Design & Interactivity
Packaging in Graphic Design
Sustainable Design
Design & Typography
Design Enterprise
Visual Communication & Graphic Design
Motion Graphics Design
Digital Publishing

Electives (Choose 1 in Year 2)

Advanced Photography
Ceramic Arts
Digital Animation (3D)

Year 3

Visual Culture and Technology
Major Research Project
Industry Based Project
Internship (3 months)
Final Year Project

Additional MOHE compulsory General Studies subjects

For Local Student

  • Appreciation of Ethics and Civilisation
  • Philosophy and Current Issues
  • Community Service
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)

For International Student

  • Malay Language for Communication 2
  • Appreciation of Ethics and Civilisation
  • Community Service
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Student studying

Entry Requirements

STPM

Average C or CGPA 2.0 (Minimum 2 principals) and a credit in SPM Bahasa Melayu

*A-Level

Minimum 8 points (Minimum Grade D in at least 2 subjects)

Note: For A-Level points calculation

A = 10 points

B = 8 points

C = 6 points

D = 4 points

E = 2 points

Australian Matriculation

ATAR 55

Canadian Matriculation

55%

Monash University Foundation Year

55%

Sunway Foundation in Arts

CGPA 2.0

Sunway Foundation in Science Technology

CGPA 2.0

Unified Examination Certificate

Maximum 28 points from 5 subjects (all Grade Bs)

International Baccalaureate

Completed with minimum 24 points (excluding bonus points)

Sunway Diploma in Related Field*

CAVG 50% or CGPA 2.0

Specific Requirement for Certain International Students

International students from certain countries that want to take some Sunway University degree programmes (for example programmes in partnership with Lancaster University) will need to take and pass our online six-month International Preparatory Programme (IPP). This is a requirement to enrol on a Sunway degree programme that also leads to a degree awarded by Sunway’s partner institution. Students are required to pass all the subjects with grade C and above to progress to the degree programme.

Portfolio Requirements

Pass a Portfolio review by the University

Why is a Portfolio Necessary?

A portfolio provides some indication of your ability in design and allows us to assess your creative potential.

What should a Portfolio contain?

A portfolio should contain 5 - 15 examples of your own original creative work. Its purpose is to demonstrate how you express your concepts through media. Any form of media is acceptable. Photographs, drawings and 3-D work will be accepted as digital photographs. For media work, links to streaming sites such as Vimeo, YouTube or SoundCloud are acceptable. Otherwise, Video files must be H.264 QuickTime file. Games or other applications must be playable on both Macintosh and Windows operating systems.

English Language Requirements

  • IELTS or equivalent 6.0

Note: Any other qualifications will be considered on a case-by-case basis.


*Sunway Diploma holders may obtain advanced standing if credit transfer requirements are met.

Scholarships and Financial Aid

For more information about the scholarships and financial aid, please visit the SEG Scholarships website.

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