Dr Gary Daniels
- Senior Lecturer
Department of Hospitality and Events
- School of Hospitality and Tourism Management
SDGs Focus
Biography
Dr Gary Daniels is a Senior Lecturer working across hospitality, tourism, entrepreneurship and management at Sunway University. His academic career spans the United Kingdom and Malaysia and is complemented by ten years as founder and managing director of hospitality businesses in Chengdu, China.
His research examines entrepreneurship, small business, work and labour, technology, mobility and industry change in hospitality and tourism, with particular interest in ASEAN and other emerging-economy contexts. Recent research includes work on female solo travel, robot integration in hospitality, migrant inclusion, platform-mediated food delivery, employee ergonomics and emerging foodservice business models.
Dr Gary has extensive experience in curriculum development, experiential and work-integrated learning, executive education and industry engagement. He previously served as Head of the Centre for Hospitality Innovation and Leadership at Sunway University, where he led industry-facing education, professional development and external partnership initiatives.
He has supervised three PhDs to completion as Main Supervisor and continues to supervise doctoral research across tourism, hospitality and foodservice entrepreneurship. His earlier academic work in employment relations and organisational studies continues to inform his interest in work, organisations and people within contemporary service industries.
Academic & Professional Qualifications
- PhD – Employment Relations, University of Manchester, United Kingdom (2002)
- MA – Labour Studies, University of Manchester, United Kingdom (1999)
- BA (Hons) – Modern Studies, Manchester Metropolitan University, United Kingdom (1995)
Research Interests
- Hospitality and Tourism Entrepreneurship
- Small Business and SME Development
- Tourism Mobility, Visitor Experience and Communities
- Work and Labour in Hospitality and Tourism
- Digital Transformation and Technology in Hospitality
- Platform-Mediated Work and Service-Sector Employment
- Experiential and Work-Integrated Learning
- Entrepreneurship, Hospitality and Tourism in ASEAN and Emerging Economies
Teaching Areas
- Hospitality Management
- Hospitality Entrepreneurship
- Entrepreneurship and Small Business Management
- Human Resource Management and People Management
- Employment Relations and Organisational Studies
- Hospitality Leadership and Innovation
- Experiential and Work-Integrated Learning
- Management Education
Courses Taught
- Introduction to Entrepreneurship
- Small Business Venture
- Managing People in the Hospitality Industry
- Marketing Innovation for Hospitality Business
- Leadership for Hospitality Business
- Contemporary Issues in Hospitality
- Competitive Strategies in the Hospitality and Tourism Industry
Notable Publications
- 2026 - Tan, A. L., Daniels, G. T., Ibrahim, S., Arumugam, V. M., Ng, S. C., & Pham Xuan Quyet, R. (2026). 2025 Spending Trends and Economic Impact Analysis of Business Event Delegates and International Sporting Events Attendees: Insights and Recommendations for MyCEB. Malaysia Convention and Exhibition Bureau.
- 2026 - Rostami, A., Trupp, A., & Daniels, G. (2026, forthcoming). Constrained Mobilities in Conservative Societies: Gender, Religion, and Nationality in Female Solo Travel. Annals of Tourism Research.
- 2026 - Daniels, G., & Lo, R. (2026, forthcoming). Robots at the Table: Unveiling Employee Experiences of Robot Integration in Malaysia’s Hospitality Industry. Advances in Southeast Asian Studies.
- 2026 - Rostami, A., Daniels, G., Trupp, A., & Chaichi, K. (2026). Empowering Migrant Communities through Machine Translation Literacy: A Pathway to Socio-Economic Inclusion. Journal of Ethnic and Cultural Studies, 13(2), 170–193.
- 2025 - Abdul Latip, M. S., Zulkifly, M. A., Idris, N. S., & Daniels, G. (2025). The phantom of ghost kitchens: examining the influence of knowledge, eWOM, perceived benefits and trust on purchase decisions. British Food Journal, 127(10), 3671-3688. (Q1)
- 2025 - Abdul Latip, S. N. N., Abdul Latip, M. S., & Daniels, G. (2025). Work Ergonomics and Employee Task Performance in the Hospitality and Tourism Industry: The Moderating Role of Gender, Length of Service, and Employment Status. Journal of Quality Assurance in Hospitality & Tourism, 1–27. https://doi.org/10.1080/1528008X.2025.2460057
- 2025 - Gan, J.E. & Daniels, G. (2025). Personalized learning in a perforce single-student environment: The role of self-efficacy and self-regulation. Interactive Learning Environments. (Q1)
- 2024 - Daniels, G. (2024). Navigating precarity: Health and safety challenges in Southeast Asia’s gig economy food delivery sector. Advances in Southeast Asian Studies, 17(1), 85-95. https://doi.org/10.14764/10.ASEAS-0107
- 2009 - Daniels, G., & McIlroy, J. (Eds.). (2009). Trade Unions in a Neoliberal World. Routledge.
- 2009 - McIlroy, J., & Daniels, G. (2009). An anatomy of British trade unionism since 1997: Strategies for revitalisation. In J. McIlroy & G. Daniels (Eds.), Trade Unions in a Neoliberal World: British Trade Unions under New Labour (pp. 98-126). London: Routledge.
- 2006 - Daniels, G. (2006). Reflections on new unionism: past and present. Historical Studies in Industrial Relations (21), 35-62.
- 2006 - Daniels, G. & French, S. (2006). The growth of work-life balance and family-friendly policies and the implications for employment relations. International Employment Relations Review, 12(2), 9-18.
Achievements & Accolades
- Principal Investigator, Entrepreneurship in Action: Documenting Hospitality Enterprise Journeys Across ASEAN for Teaching and Research Impact, Sunway University Research Accelerator Grant Scheme, RM36,900.
- Co-Investigator, Malaysia Convention and Exhibition Bureau (MyCEB) research project on spending trends and economic impact of business event delegates and international sporting event attendees.
- Principal Investigator, Robots at the Table: Unveiling the Hidden Voices of Employees in the Robot-Integrated Hospitality Industry of Malaysia, Asia Pacific Centre for Hospitality Research, RM8,500.
- Silver Award, Teaching and Learning Innovation Challenge (T-LINC) 2026, for innovation in hospitality entrepreneurship teaching and assessment.
- Head, Centre for Hospitality Innovation and Leadership, Sunway University, January 2023–January 2026. Led industry-facing initiatives in hospitality education, executive education, professional certification and external engagement.
- Main Supervisor of three recently completed PhDs in tourism, visitor experience and consumer behaviour, completed in 2025–2026.
- Best Presenter Award, 10th International Conference on Hospitality and Tourism Management, 2024.
Professional Associations
- Asia-Pacific Council on Hotel, Restaurant and Institutional Education (APacCHRIE)
- Qualitative Research Association of Malaysia
- Social Policy Association