- Senior Lecturer
Department of Marketing Strategy & Innovation
Sunway Business School
Faculty of Business and Law
- Lecturer
- Coordinator (Events)
Department of Management
Sunway Business School
Faculty of Business and Law
Staff Profiles
- Entrepreneurship (11)
- Consumer behaviour (10)
- Sustainability (8)
- Leadership (5)
- Consumer Behavior (4)
- Corporate Finance (4)
- Corporate Governance (4)
- Human Resource Management (4)
- Human Rights (4)
- Islamic Finance (4)
- Auditing (3)
- Business Analytics (3)
- Business Ethics (3)
- Education for Sustainable Development (3)
- Family Law (3)
- Financial Economics (3)
- Financial Markets (3)
- Organizational Behaviour (3)
- Small and Medium Enterprises (SMEs) (3)
- SMEs (3)
- Social Media Marketing (3)
- Sustainability Reporting (3)
- Sustainable consumption behaviour (3)
- Sustainable Development (3)
- Sustainable Marketing (3)
- Banking (2)
- Behavioural Finance (2)
- Change Management (2)
- Child Law (2)
- Circular Economy (2)
- Corporate Law (2)
- Corporate Social Responsibility (2)
- Corporate Sustainability (2)
- Digital Economy (2)
- Digital Marketing (2)
- E-Commerce (2)
- ESG (2)
- Experimental Research (2)
- Family Business (2)
- Financial Econometrics (2)
- Health Economics (2)
- Human Resources Management - Selection and Recruitment (2)
- ICT and Education in Vulnerable Communities (2)
- Influencer Marketing (2)
- Innovation (2)
- Management (2)
- Marketing (2)
- Monetary Economics (2)
- Public Policy (2)
- Qualitative Research (2)
- Responsible Management Education (2)
- Social Marketing (2)
- Strategic Management (2)
- Supply Chain Sustainability (2)
- Sustainability Management (2)
- Sustainable Finance (2)
- Total Quality Management (2)
- Academic Success (1)
- Accounting (1)
- Accounting Education (1)
- Accounting ethics, fraud and sustainability of firms. (1)
- Accounting information systems and its impact on accounting education and practice. (1)
- Advanced Data Analytics and Tourist Behavior (1)
- Advanced Econometrics (1)
- Advertising Effects (1)
- Ageing/Senior Consumer (1)
- AI & Strategic Management (1)
- AI & Sustainability (1)
- AI-driven Education (1)
- AI and Marketing (1)
- AI Management (1)
- Applied Econometrics (1)
- Applied Economic Modelling - CGE Modelling (1)
- Applied Finance (1)
- Applied Statistics (1)
- Applied Statistics and Econometrics (1)
- Architecture, urban design and planning (1)
- Artificial Intelligence (1)
- Artificial Intelligence (1)
- Artificial Intelligence (1)
- Artificial Intelligence and Digitalization in Business - Metaverse, VR, Web 3.0 (1)
- Asia Financial Economics (1)
- Augmented reality (1)
- Banking and Monetary (1)
- Banking Stability (1)
- Behavioral Decision-Making (1)
- Behavioral Science (1)
- Behavioural Modelling (1)
- Behavioural Socioeconomic (1)
- Bibliometric Analysis (1)
- Big data (1)
- Big data Analytics (1)
- Blended learning (1)
- Blue Economy - Maritime and Port Logistics (1)
- Branding (1)
- Business Analytics in Banking and Education (1)
- Business case studies (1)
- Business economics and managerial decision-making (1)
- Business Strategy (1)
- Capital Market Behaviour (1)
- Capital Markets and Industry Studies (1)
- Capital Markets Structure Analysis (1)
- Career Discernment (1)
- Career Management (1)
- Climate Related Financial Disclosures. (1)
- Cloud Computing and Simulation. (1)
- Cognitive Dissonance (1)
- Communication (1)
- Company law (1)
- Computer Vision (1)
- Conflict Economics (1)
- Consumer-brand relationships (1)
- Consumer Behavior under Uncertainty (1)
- Consumer Behaviour Studies (1)
- Consumer Psychology (1)
- Consumer Well-Being (1)
- Contract law (1)
- Corporate Criminal Liability (1)
- Corporate Disclosures (1)
- Corporate Diversification Analysis (1)
- Corporate Finance Analysis. (1)
- Corporate Reputation Management (1)
- Corporate Shared Prosperity (1)
- Cultural Development in Borneo (1)
- Cultural Orientation (1)
- Current issues in FinTech (1)
- Customer behaviour (1)
- Customer engagement (1)
- Cyber Security (1)
- Data Analytics (1)
- Data Analytics & Applied Analytics (1)
- Database Architecture (1)
- Data science (1)
- Deep Learning (1)
- Demography & Population Slides (1)
- Demography, population studies, and social sector analysis (1)
- Design Thinking (1)
- Destination marketing (1)
- Development Economics (1)
- Development Studies (1)
- Digital and Sustainability Transformation (1)
- Digital Business (1)
- Digital Business and Marketing (1)
- Digital Business Transformation (1)
- Digital Consumer Engagement (1)
- Digitalization, FDI, and Firm Performance (1)
- Digital Marketing Analytics (1)
- Digital Transformation (1)
- Digital transformation (1)
- Digital transformation impact on society, organizations and individual behavior (1)
- Discussions on accounting standards from a developing/emerging economies viewpoint. (1)
- Distributed Computing (1)
- E-Learning Technology (1)
- Earnings Management and Value Relevance (1)
- Earnings Response Coefficient: Multi-Country Studies (1)
- Economic Policy Analysis (1)
- Economic policy uncertainty (1)
- Economics & Global current affairs (1)
- Economics Geography (1)
- Economics History (1)
- Economics of Biodiversity (1)
- Economics of Inequality (1)
- Economics of Migration (1)
- Economics of Religiosity (1)
- Edtech (1)
- EdTech & Digital Learning (1)
- Education for Social Impact (1)
- Emotional Intelligence (1)
- Emotion in consumer behaviour (1)
- Emotions (1)
- Employee/ People's Mental Health (1)
- Employee Job Insecurity (1)
- Employee Performance and Well-being (1)
- Employee well-being in emotionally demanding jobs (1)
- Employment decisions: turnover, retention, withdrawal (1)
- Employment Law (1)
- Energy economics (1)
- Energy Finance (1)
- Entrepreneurial Competencies (1)
- Entrepreneurship & Innovation (1)
- Entrepreneurship and Innovation (1)
- Environmental, Social and Governance disclosures (1)
- Environmental Economics (1)
- Environmental Psychology (1)
- Environmental Rule and Law (1)
- Equity, Money Cryptocurrency Markets (1)
- Ethics (1)
- Ethics and Fraud in the Accounting Arena (1)
- Ethnic Entrepreneurship (1)
- Experiential learning (1)
- Fashion Marketing (1)
- Feedback Seeking Behavior (1)
- Finance & Investment (1)
- Financial Accounting (1)
- Financial Analysis (1)
- Financial and Business Education (1)
- Financial Education (1)
- Financial Governance and Economic Development in Emerging Markets (1)
- Financial Intermediation (1)
- Financial Literacy (1)
- Financial Planning (1)
- Fintech (1)
- Firm Performance (1)
- Food Marketing (1)
- Forced Labor (1)
- Freight Logistics (1)
- Future of Work (1)
- Green Finance (1)
- Green Investing and Sustainable Finance (1)
- Green marketing (1)
- Green Transportation (1)
- Halal Economy and Cross-Cultural Business Strategy (1)
- Halal Supply Chain (1)
- Health and Well-being (1)
- Healthcare Informatics (1)
- Health Financing (1)
- High Performance Work Systems (1)
- Hospitality (1)
- Housing Economics (1)
- HRM System Strength (1)
- Human behaviour (1)
- Human Capital (1)
- Humanistic Management (1)
- Humanitarian Logistics (1)
- Human resource analytics (1)
- Human Resource Management practices and employee and organization performance (1)
- Human Trafficking (1)
- Impact of Integrated Reporting on governance (corporate and human) and sustainability of firms. (1)
- Implications of tax policies and practices (1)
- Industrial Organisational Psychology (1)
- Industrial Relations Law (1)
- Industry Economics (1)
- Information Science and Management (1)
- Innovation (1)
- Institution (1)
- Institutional quality (1)
- Insurance (1)
- Intellectual Capital Disclosures (1)
- Intellectual Capital Management (1)
- Intellectual Property (1)
- International Business (1)
- International HRM - Expatriate and Cross-Cultural Management (1)
- Internationalisation (1)
- Internationalisation in Higher Education (1)
- International production sharing (1)
- International tax law on cross-border transactions (1)
- International Trade (1)
- International Trade Law (1)
- Internet of things (IoT) (1)
- Investment Strategy and Portfolio Management (1)
- Investor Sentiment and Risk Perception (1)
- Islamic Accounting (1)
- Islamic Finance and Risk-Sharing Financial Systems (1)
- Knowledge Economy (1)
- Knowledge Management (1)
- Knowledge Management & Law (1)
- Knowledge Transfer (1)
- Labour Market Dynamics (1)
- Labour Market Trends (1)
- Labour Migration and Cross-Border Mobilities within ASEAN (1)
- Latest development in domestic tax codes (1)
- Leadership, Coaching & Performance Evaluation (1)
- Leadership and Management (1)
- Leadership and People Management (1)
- Leadership development, ethical leadership, emotional intelligence in leadership, transformational leadership, and gender dynamics in leadership roles (1)
- Leadership Studies (1)
- Lean Six Sigma (1)
- Leveraging Technology in Transportation & Logistics (1)
- Life Satisfaction and Subjective Well-being (1)
- Line Managers (1)
- Logistic Management (1)
- Logistics Supply Chain (1)
- Machine Learning (1)
- Macroeconomic policy and economic growth (1)
- Malaysian Electorate Behavior Dynamics (1)
- Malaysian Housing Affordability (1)
- Management Information System (1)
- Management Studies (1)
- Manufacturing industry (1)
- Marketing Management (1)
- Marketing Strategy and Technology (1)
- Market Research (1)
- Market Research & Consumer Behavior (1)
- Meta-analysis and literature review methods (1)
- Microeconomic theory and consumer behaviour (1)
- Model averaging (1)
- Modern Pedagogy & Legal Education (1)
- Motivation (1)
- Mutual Funds (1)
- Narrative Transportation (1)
- Neuromarketing (1)
- Neuroscience and Branding (1)
- Occupational Safety (1)
- Online Branding (1)
- Online Business Performance (1)
- Online Marketing (1)
- Operational Efficiency (1)
- Operations Management (1)
- Organisational behaviour (1)
- Organizational Culture (1)
- Organizational Exploitation (1)
- Organizational Paradoxes (1)
- Organizational Sustainability (1)
- Outsourcing (1)
- Panel data analysis (1)
- People Management and Human Resource Management (1)
- Personal Development (1)
- Personality (1)
- Political Economics (1)
- Portfolio Management (1)
- Positive Psychology and Well-being (1)
- Pre and Post Decisional Behaviour (1)
- Pro-environmental behavior (1)
- Professional identity: novice health care workers (1)
- Project Management (1)
- Psychological Well-being (1)
- Quantitative Research (1)
- Resource Orchestration (1)
- Retail Investor Decision Making (1)
- Retail Sector (1)
- Risk management (1)
- Risk Management Analysis (1)
- Sampling & Survey (1)
- Scientometrics (1)
- Self-Motivation (1)
- Service Convenience (1)
- Services marketing (1)
- Services Marketing & Recovery (1)
- Sharing Economy/Peer-to-Peer Model (1)
- Small Business Technology Usage (1)
- Smart Technology, Artificial Intelligence, Robotics, and Algorithms (1)
- Social Capital (1)
- Social Consciousness & Service Learning (1)
- Social Enterprise (1)
- Social Entrepreneurship (1)
- Social media (1)
- Sovereign Credit Rating & Sovereign Debt Taking Behaviour (1)
- Space Tourism and Commercial Aerospace Ecosystems (1)
- Spiritual Intelligence (1)
- Stakeholder engagement (1)
- Stateless Persons and Refugees (1)
- Stock Markets (1)
- Strategic Human Resources Management/li> (1)
- Strategic Supply Chain Management (1)
- Strategy (1)
- Student Engagement and Performance (1)
- Subjective Well-Being (1)
- Subsidiary-Headquarters Relationships (1)
- Supply Chain Governance (1)
- Supply Chain Risk Management (1)
- Supply Chain Risks Management (1)
- Supply Chain Strategy (1)
- Sustainability and Sustainability Reporting (1)
- Sustainability Awareness and Value Creation (1)
- Sustainability Communication (1)
- Sustainability Investing (1)
- Sustainability Reporting - Quality Assurance (1)
- Sustainable Consumption (1)
- Sustainable Development Goals (1)
- Sustainable e-service (1)
- Sustainable Finance and ESG Governance (1)
- Sustainable Livelihood (1)
- Sustainable Supply Chains (1)
- Sustainable Tourism, ESG, and Climate Crisis Mitigation (1)
- Sustainable Tourism/Marketing (1)
- Systematic Literature Review (1)
- Takaful (1)
- Talent management (1)
- Teaching and Learning in Accounting Education (1)
- Teaching and Learning in Higher Education (1)
- Teaching of Sustainability (1)
- Technological marketing (1)
- Technology (1)
- Technology-Based Marketing (1)
- Technology / technological innovation (1)
- Technology Acceptance (1)
- Technology adoption (1)
- Technology Adoption and the Workplace (1)
- Technology Adoption and Usage in Supply Chain (1)
- Technology enhanced learning (1)
- Technology innovation adoption (1)
- Tech Startups (1)
- Text Mining (1)
- Time series econometrics (1)
- Tourism and Hospitality Law (1)
- Tourism development and management (1)
- Tourism governance (1)
- Training Development (1)
- Transformative consumer behaviour (1)
- User-Generated Content (1)
- Valuation (1)
- Waqf (1)
- Web 2.0 Adoption (1)
- Well-Being and Happiness (1)
- Wellness Tourism (1)
- Women Entrepreneurship (1)
- Workplace Relations Law (1)
- Workplace Well-being (1)
- (-) Tourism (2)
