Staff Profiles

Entrepreneurship (11)
Consumer behaviour (10)
Sustainability (8)
Leadership (5)
Consumer Behavior (4)
Corporate Finance (4)
Corporate Governance (4)
Human Resource Management (4)
Human Rights (4)
Islamic Finance (4)
Auditing (3)
Business Analytics (3)
Business Ethics (3)
Education for Sustainable Development (3)
Family Law (3)
Financial Economics (3)
Financial Markets (3)
Organizational Behaviour (3)
Small and Medium Enterprises (SMEs) (3)
SMEs (3)
Social Media Marketing (3)
Sustainability Reporting (3)
Sustainable consumption behaviour (3)
Sustainable Development (3)
Sustainable Marketing (3)
Banking (2)
Behavioural Finance (2)
Change Management (2)
Child Law (2)
Circular Economy (2)
Corporate Law (2)
Corporate Social Responsibility (2)
Corporate Sustainability (2)
Digital Economy (2)
Digital Marketing (2)
E-Commerce (2)
ESG (2)
Experimental Research (2)
Family Business (2)
Financial Econometrics (2)
Health Economics (2)
Human Resources Management - Selection and Recruitment (2)
ICT and Education in Vulnerable Communities (2)
Innovation (2)
Management (2)
Marketing (2)
Monetary Economics (2)
Public Policy (2)
Qualitative Research (2)
Responsible Management Education (2)
Social Marketing (2)
Strategic Management (2)
Supply Chain Sustainability (2)
Sustainability Management (2)
Sustainable Finance (2)
Total Quality Management (2)
Tourism (2)
Academic Success (1)
Accounting (1)
Accounting Education (1)
Accounting ethics, fraud and sustainability of firms. (1)
Accounting information systems and its impact on accounting education and practice. (1)
Advanced Data Analytics and Tourist Behavior (1)
Advanced Econometrics (1)
Advertising Effects (1)
Ageing/Senior Consumer (1)
AI & Strategic Management (1)
AI & Sustainability (1)
AI-driven Education (1)
AI and Marketing (1)
AI Management (1)
Applied Econometrics (1)
Applied Economic Modelling - CGE Modelling (1)
Applied Finance (1)
Applied Statistics (1)
Applied Statistics and Econometrics (1)
Architecture, urban design and planning (1)
Artificial Intelligence (1)
Artificial Intelligence (1)
Artificial Intelligence (1)
Artificial Intelligence and Digitalization in Business - Metaverse, VR, Web 3.0 (1)
Asia Financial Economics (1)
Augmented reality (1)
Banking and Monetary (1)
Banking Stability (1)
Behavioral Decision-Making (1)
Behavioral Science (1)
Behavioural Modelling (1)
Behavioural Socioeconomic (1)
Bibliometric Analysis (1)
Big data (1)
Big data Analytics (1)
Blended learning (1)
Blue Economy - Maritime and Port Logistics (1)
Branding (1)
Business Analytics in Banking and Education (1)
Business case studies (1)
Business economics and managerial decision-making (1)
Business Strategy (1)
Capital Market Behaviour (1)
Capital Markets and Industry Studies (1)
Capital Markets Structure Analysis (1)
Career Discernment (1)
Career Management (1)
Climate Related Financial Disclosures. (1)
Cloud Computing and Simulation. (1)
Cognitive Dissonance (1)
Communication (1)
Company law (1)
Computer Vision (1)
Conflict Economics (1)
Consumer-brand relationships (1)
Consumer Behavior under Uncertainty (1)
Consumer Behaviour Studies (1)
Consumer Psychology (1)
Consumer Well-Being (1)
Contract law (1)
Corporate Criminal Liability (1)
Corporate Disclosures (1)
Corporate Diversification Analysis (1)
Corporate Finance Analysis. (1)
Corporate Reputation Management (1)
Corporate Shared Prosperity (1)
Cultural Development in Borneo (1)
Cultural Orientation (1)
Current issues in FinTech (1)
Customer behaviour (1)
Customer engagement (1)
Cyber Security (1)
Data Analytics (1)
Data Analytics & Applied Analytics (1)
Database Architecture (1)
Data science (1)
Deep Learning (1)
Demography & Population Slides (1)
Demography, population studies, and social sector analysis (1)
Design Thinking (1)
Destination marketing (1)
Development Economics (1)
Development Studies (1)
Digital and Sustainability Transformation (1)
Digital Business (1)
Digital Business and Marketing (1)
Digital Business Transformation (1)
Digital Consumer Engagement (1)
Digitalization, FDI, and Firm Performance (1)
Digital Marketing Analytics (1)
Digital Transformation (1)
Digital transformation (1)
Digital transformation impact on society, organizations and individual behavior (1)
Discussions on accounting standards from a developing/emerging economies viewpoint. (1)
Distributed Computing (1)
E-Learning Technology (1)
Earnings Management and Value Relevance (1)
Earnings Response Coefficient: Multi-Country Studies (1)
Economic Policy Analysis (1)
Economic policy uncertainty (1)
Economics & Global current affairs (1)
Economics Geography (1)
Economics History (1)
Economics of Biodiversity (1)
Economics of Inequality (1)
Economics of Migration (1)
Economics of Religiosity (1)
Edtech (1)
EdTech & Digital Learning (1)
Education for Social Impact (1)
Emotional Intelligence (1)
Emotion in consumer behaviour (1)
Emotions (1)
Employee/ People's Mental Health (1)
Employee Job Insecurity (1)
Employee Performance and Well-being (1)
Employee well-being in emotionally demanding jobs (1)
Employment decisions: turnover, retention, withdrawal (1)
Employment Law (1)
Energy economics (1)
Energy Finance (1)
Entrepreneurial Competencies (1)
Entrepreneurship & Innovation (1)
Entrepreneurship and Innovation (1)
Environmental, Social and Governance disclosures (1)
Environmental Economics (1)
Environmental Psychology (1)
Environmental Rule and Law (1)
Equity, Money Cryptocurrency Markets (1)
Ethics (1)
Ethics and Fraud in the Accounting Arena (1)
Ethnic Entrepreneurship (1)
Experiential learning (1)
Fashion Marketing (1)
Feedback Seeking Behavior (1)
Finance & Investment (1)
Financial Accounting (1)
Financial Analysis (1)
Financial and Business Education (1)
Financial Education (1)
Financial Governance and Economic Development in Emerging Markets (1)
Financial Intermediation (1)
Financial Literacy (1)
Financial Planning (1)
Fintech (1)
Firm Performance (1)
Food Marketing (1)
Forced Labor (1)
Freight Logistics (1)
Future of Work (1)
Green Finance (1)
Green Investing and Sustainable Finance (1)
Green marketing (1)
Green Transportation (1)
Halal Economy and Cross-Cultural Business Strategy (1)
Halal Supply Chain (1)
Health and Well-being (1)
Healthcare Informatics (1)
Health Financing (1)
High Performance Work Systems (1)
Hospitality (1)
Housing Economics (1)
HRM System Strength (1)
Human behaviour (1)
Human Capital (1)
Humanistic Management (1)
Humanitarian Logistics (1)
Human resource analytics (1)
Human Resource Management practices and employee and organization performance (1)
Human Trafficking (1)
Impact of Integrated Reporting on governance (corporate and human) and sustainability of firms. (1)
Implications of tax policies and practices (1)
Industrial Organisational Psychology (1)
Industrial Relations Law (1)
Industry Economics (1)
Information Science and Management (1)
Innovation (1)
Institution (1)
Institutional quality (1)
Insurance (1)
Intellectual Capital Disclosures (1)
Intellectual Capital Management (1)
Intellectual Property (1)
International Business (1)
International HRM - Expatriate and Cross-Cultural Management (1)
Internationalisation (1)
Internationalisation in Higher Education (1)
International production sharing (1)
International tax law on cross-border transactions (1)
International Trade (1)
International Trade Law (1)
Internet of things (IoT) (1)
Investment Strategy and Portfolio Management (1)
Investor Sentiment and Risk Perception (1)
Islamic Accounting (1)
Islamic Finance and Risk-Sharing Financial Systems (1)
Knowledge Economy (1)
Knowledge Management (1)
Knowledge Management & Law (1)
Knowledge Transfer (1)
Labour Market Dynamics (1)
Labour Market Trends (1)
Labour Migration and Cross-Border Mobilities within ASEAN (1)
Latest development in domestic tax codes (1)
Leadership, Coaching & Performance Evaluation (1)
Leadership and Management (1)
Leadership and People Management (1)
Leadership development, ethical leadership, emotional intelligence in leadership, transformational leadership, and gender dynamics in leadership roles (1)
Leadership Studies (1)
Lean Six Sigma (1)
Leveraging Technology in Transportation & Logistics (1)
Life Satisfaction and Subjective Well-being (1)
Line Managers (1)
Logistic Management (1)
Logistics Supply Chain (1)
Machine Learning (1)
Macroeconomic policy and economic growth (1)
Malaysian Electorate Behavior Dynamics (1)
Malaysian Housing Affordability (1)
Management Information System (1)
Management Studies (1)
Manufacturing industry (1)
Marketing Management (1)
Marketing Strategy and Technology (1)
Market Research (1)
Market Research & Consumer Behavior (1)
Meta-analysis and literature review methods (1)
Microeconomic theory and consumer behaviour (1)
Model averaging (1)
Modern Pedagogy & Legal Education (1)
Motivation (1)
Mutual Funds (1)
Narrative Transportation (1)
Neuromarketing (1)
Neuroscience and Branding (1)
Occupational Safety (1)
Online Branding (1)
Online Business Performance (1)
Online Marketing (1)
Operational Efficiency (1)
Operations Management (1)
Organisational behaviour (1)
Organizational Culture (1)
Organizational Exploitation (1)
Organizational Paradoxes (1)
Organizational Sustainability (1)
Outsourcing (1)
Panel data analysis (1)
People Management and Human Resource Management (1)
Personal Development (1)
Personality (1)
Political Economics (1)
Portfolio Management (1)
Positive Psychology and Well-being (1)
Pre and Post Decisional Behaviour (1)
Pro-environmental behavior (1)
Professional identity: novice health care workers (1)
Project Management (1)
Psychological Well-being (1)
Quantitative Research (1)
Resource Orchestration (1)
Retail Investor Decision Making (1)
Retail Sector (1)
Risk management (1)
Risk Management Analysis (1)
Sampling & Survey (1)
Scientometrics (1)
Self-Motivation (1)
Service Convenience (1)
Services marketing (1)
Services Marketing & Recovery (1)
Sharing Economy/Peer-to-Peer Model (1)
Small Business Technology Usage (1)
Smart Technology, Artificial Intelligence, Robotics, and Algorithms (1)
Social Capital (1)
Social Consciousness & Service Learning (1)
Social Enterprise (1)
Social Entrepreneurship (1)
Social media (1)
Sovereign Credit Rating & Sovereign Debt Taking Behaviour (1)
Space Tourism and Commercial Aerospace Ecosystems (1)
Spiritual Intelligence (1)
Stakeholder engagement (1)
Stateless Persons and Refugees (1)
Stock Markets (1)
Strategic Human Resources Management/li> (1)
Strategic Supply Chain Management (1)
Strategy (1)
Student Engagement and Performance (1)
Subjective Well-Being (1)
Subsidiary-Headquarters Relationships (1)
Supply Chain Governance (1)
Supply Chain Risk Management (1)
Supply Chain Risks Management (1)
Supply Chain Strategy (1)
Sustainability and Sustainability Reporting (1)
Sustainability Awareness and Value Creation (1)
Sustainability Communication (1)
Sustainability Investing (1)
Sustainability Reporting - Quality Assurance (1)
Sustainable Consumption (1)
Sustainable Development Goals (1)
Sustainable e-service (1)
Sustainable Finance and ESG Governance (1)
Sustainable Livelihood (1)
Sustainable Supply Chains (1)
Sustainable Tourism, ESG, and Climate Crisis Mitigation (1)
Sustainable Tourism/Marketing (1)
Systematic Literature Review (1)
Takaful (1)
Talent management (1)
Teaching and Learning in Accounting Education (1)
Teaching and Learning in Higher Education (1)
Teaching of Sustainability (1)
Technological marketing (1)
Technology (1)
Technology-Based Marketing (1)
Technology / technological innovation (1)
Technology Acceptance (1)
Technology adoption (1)
Technology Adoption and the Workplace (1)
Technology Adoption and Usage in Supply Chain (1)
Technology enhanced learning (1)
Technology innovation adoption (1)
Tech Startups (1)
Text Mining (1)
Time series econometrics (1)
Tourism and Hospitality Law (1)
Tourism development and management (1)
Tourism governance (1)
Training Development (1)
Transformative consumer behaviour (1)
User-Generated Content (1)
Valuation (1)
Waqf (1)
Web 2.0 Adoption (1)
Well-Being and Happiness (1)
Wellness Tourism (1)
Women Entrepreneurship (1)
Workplace Relations Law (1)
Workplace Well-being (1)
(-) Influencer Marketing (2)

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Professor Dr Koay Kian Yeik

Assistant Head - Department of Marketing, Strategy & Innovation
Professor

Department of Marketing Strategy & Innovation

Sunway Business School

Faculty of Business and Law

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Dr Anuja Sandeep Chalke

Lecturer

Department of Marketing Strategy & Innovation

Sunway Business School

Faculty of Business and Law

[email protected]

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Professor Dr Koay Kian Yeik

Dr Anuja Sandeep Chalke

Sunway University

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