Staff Profiles

Consumer behaviour (6)
Artificial Intelligence (5)
Machine Learning (5)
Artificial Intelligence (4)
Machine Learning (4)
Blockchain (3)
Data Mining (3)
Sustainable Marketing (3)
Augmented reality (2)
Coding theory (2)
Consumer Behavior (2)
Corporate Finance (2)
Corporate Social Responsibility (2)
Data Analytics (2)
Data science (2)
Destination branding (2)
Destination marketing (2)
Digital Marketing (2)
Education (2)
Educational Technology (2)
Education for Sustainable Development (2)
Entrepreneurship (2)
ESG (2)
Green marketing (2)
Human Resource Management (2)
Information Systems (2)
Instructional Design (2)
Integrated Marketing Communication (2)
Islamic Finance (2)
Machine Learning and Predictive Modelling (2)
Marketing (2)
Medical Education (2)
Natural Language Processing (2)
Organizational Behaviour (2)
Pedagogy (2)
Planetary Health (2)
Project Management (2)
Sustainability (2)
Sustainability Management (2)
Sustainable Construction Materials (2)
Sustainable consumption behaviour (2)
Text Mining (2)
Total Quality Management (2)
Abstract algebra (1)
Academic Success (1)
Access and Equity (1)
Activated carbon (1)
Actuarial mathematics (1)
Adaptive skills, ADHD, Autism, Executive functions (1)
Additive Manufacturing (1)
Advanced Econometrics (1)
Advertising and Consumer Behavior (1)
Advertising Effects (1)
Ageing/Senior Consumer (1)
Ageing research (1)
AI & Strategic Management (1)
AI & Sustainability (1)
AI-Assisted Financial Fraud Evaluation & Decision Support (1)
AI attitude (1)
AI for Healthcare (1)
AI Management (1)
Air and Water Pollution (1)
Alternative medicine & personal health management (1)
Antimicrobial Stewardship & Infectious Diseases (1)
Anxiety (1)
Applied artificial intelligence (1)
Applied Artificial Intelligence (1)
Applied Economic Modelling - CGE Modelling (1)
Applied Statistics (1)
Artificial Intelligence (1)
Artificial Intelligence in Communication (1)
Artificial intelligence in education (1)
Asia Financial Economics (1)
Assay design for real-time absolute quantification of viruses (1)
Assessment & Feedback (1)
Attention (1)
Audiovisual production (1)
Auditing (1)
Automated Test and Measurement Systems (1)
Banking (1)
Banking and Monetary (1)
Banking Stability (1)
Behavioral Decision-Making (1)
Behavioural addictions (1)
Behavioural Finance (1)
Behavioural Modelling (1)
Big data (1)
Big data Analytics (1)
Big Data Analytics and Visualization (1)
Biomass conversion (1)
Biomass Valorization (1)
Biomimicry design (1)
Blended and Collaborative Learning (1)
Blockchain and Machine Learning in Energy Trading (1)
Blue Economy - Maritime and Port Logistics (1)
Brain Computer Interface (1)
Branding and identity design (1)
Brand Strategy (1)
Business Analytics (1)
Business Analytics in Banking and Education (1)
Business and Economics (1)
Business Ethics (1)
Business Intelligence (1)
Cancer Biology (1)
Cancer genetics (1)
Cancer genetics on solid tumours (1)
Capital Markets and Industry Studies (1)
Capital Markets Structure Analysis (1)
Carbonation (1)
Carbon dioxide capture and utilisation (1)
Care aesthetics and policy (1)
Career Discernment (1)
Career Management (1)
Cell Death in Human Diseases (1)
Central Asian Studies (1)
Chemotherapeutic drug effect on amoebic infection (1)
Child and adolescent mental health (1)
Children with Special Needs (1)
Cinema, filmmaking, pedagogy of arts, culture (1)
Claim Experiences Of AI Vehicles Which Have Auto-Pilot Function Compared With Conventional Vehicle Insurance (1)
Classroom Teaching Practices (1)
Climate-chemistry Interaction (1)
Clinical Bioinformatics & Precision Medicine (1)
CO2 Capture and Utilisation (1)
Cognitive Dissonance (1)
Combinatorics (1)
Communication (1)
Communication and Media Education (1)
Comparative genomic analysis of viruses (1)
Computational Drug Discovery & Biomarker Identification (1)
Computational Fluid Dynamics (1)
Computer and Machine Vision (1)
Computer Networks (1)
Computer Vision (1)
Computer Vision in Healthcare (1)
Computing Education (1)
Conceptual Arts & Conceptual Music (1)
Consumer Behavior under Uncertainty (1)
Consumer Psychology (1)
Consumer Well-Being (1)
Contemporary actor's training in Asia (1)
Continuous professional development (1)
Conversion of lignocellulosic biomass to fuel source (1)
Corporate Diversification Analysis (1)
Corporate Finance Analysis. (1)
Corporate Governance (1)
Corporate Sustainability (1)
COSMO-RS modelling (1)
Creative Industries (1)
Creative Pedagogies (1)
Cross-Cultural Communication (1)
Cross-Cultural Consumer Behaviour (1)
Cross-cultural performance practices and collaboration (1)
Cultural Development in Borneo (1)
Cultural Heritage Preservation (1)
Culture and heritage research-creation projects (1)
Culture of health in SMEs (1)
Current issues in FinTech (1)
Curriculum design (1)
Curriculum development (1)
Cyberbullying (1)
Cyber Security (1)
Database Architecture (1)
Data Driven Biomedical Data Science (1)
Data Engineering (1)
data envelopment analysis (1)
Data Mining (1)
Data Science, Data Mining (1)
Decision making and sense-making (1)
Deep and Machine Learning (1)
Deep Learning (1)
Deep Learning and Neural Networks (1)
Depression (1)
Design and Development Research (1)
Destination Branding and Communication; Strategic Communication and Marketing; Corporate Branding and Public Relations (1)
Destination competitiveness (1)
Development Economics (1)
Devising (1)
Digital Communication (1)
Digital Construction Technology (1)
Digital Forensics (1)
Digital Health & Healthcare Technology (1)
Digital healthcare (1)
Digital humanities (1)
Digital Image Processing, Medical Image Analysis and Classification (1)
Digital Learning (1)
Digital Transformation (1)
Digital transformation (1)
Digital Transformation and Technology in Hospitality (1)
Digital transformation impact on society, organizations and individual behavior (1)
Digital Visual Effects (1)
Distributed Systems (1)
Domain Adaptation (1)
Dramaturgy (1)
Drug Discovery (1)
Dye-sensitized Solar Cell (1)
Dynamic Simulation (1)
E-Learning (1)
Early Childhood Education (1)
Earnings Management and Value Relevance (1)
Economic Policy Analysis (1)
Economics Geography (1)
Economics History (1)
Economics of Migration (1)
Economics of Religiosity (1)
Edtech (1)
Educational psychology (1)
Educational Research (1)
Education for Social Impact (1)
Education Technology (1)
Electrochromic Supercapacitor (1)
Electroencephalography (1)
Embedded system applications (1)
Embeded Systems (1)
Embodied research and practices (1)
Emerging Markets (1)
Emotional Dynamics (1)
Emotions (1)
Employee well-being in emotionally demanding jobs (1)
Employment decisions: turnover, retention, withdrawal (1)
Energy economics (1)
Energy Efficiency Optimisation (1)
Entrepreneurship, Hospitality and Tourism in ASEAN and Emerging Economies (1)
Environment, health and well-being (1)
Environment, technology and well-being (1)
Environmental (1)
Environmental Psychology (1)
Environmental Rule and Law (1)
Environmental sensitivity (1)
Environmental sustainability (1)
Ethics (1)
Ethnomusicology (1)
Evaluative Research (1)
Event-related potentials (1)
Experiential and Work-Integrated Learning (1)
Experiential learning (1)
Experimental Research (1)
Fermentation Technology (1)
Festivals and Events Tourism (1)
Fibonacci numbers (1)
Film (1)
Film and media studies (1)
Financial Accounting (1)
Financial Analysis (1)
Financial and Business Education (1)
Financial Education (1)
Financial Fraud Prevention (1)
Financial Intermediation (1)
Financial Literacy (1)
Financial Literacy (1)
Financial Markets (1)
Financial Planning (1)
Finite Element Analysis (1)
Fluid mechanics (1)
Food, culture, and society within the realm of food sociology (1)
Food allergies and safety (1)
Food studies including food consumption and purchasing pattern (1)
Food tourism (1)
Formal and informal learning (1)
Formal Methods in Software Engineering (1)
Freight Logistics (1)
Functional Assymmetry (1)
Furniture design (1)
Fuzzy Information Measures (1)
Game-based Educational Simulations (1)
Gamification and Game-Based Learning (1)
Gamified assessment (1)
Genetic Epidemiology (1)
Geopolymer (1)
Graphic design and typography (1)
Green Computing (1)
Green solvent (1)
Health-related quality of life in children with chronic illness (1)
Healthcare Informatics (1)
Healthcare Management (1)
Healthcare Research (1)
Health communication and social media (1)
Health Education (1)
Health Financing (1)
Health Informatics and Digital Health Analytics (1)
Health literacy and well-being in parents and teachers of children with special needs (1)
Health psychology (1)
Healthy Ageing (1)
Higher Education Policy (1)
Higher popular music education (1)
Histopathological Images (1)
Hospitality (1)
Hospitality and Tourism Entrepreneurship (1)
Housing Economics (1)
HPC, Machine Learning, Deep Learning (1)
Human behaviour (1)
Human computer interaction (1)
Human Computer Interaction (1)
Human factors in Software Systems (1)
Humanitarian Logistics (1)
Human resource analytics (1)
Human Resource Management practices and employee and organization performance (1)
Human Rights (1)
hybrid k-means (1)
Hypertension (1)
ICT and Education in Vulnerable Communities (1)
ICT integration in Education (1)
Identification Technology (1)
Identity design (1)
Image processing (1)
Image Processing and Computer Vision (1)
Image Retrieval (1)
Immunotherapy for cancer (1)
Improve psychological well-being (1)
Indoor & Outdoor Air Quality (1)
Industrial design (1)
Industrial Internet of Things (1)
Inflammatory Diseases (1)
Information Science and Management (1)
Information Security (1)
Innate and adaptive immunity (1)
Instructional designs and programs to improve learning outcome (1)
Instructional Technology (1)
Integrative Multi-Omics & Systems Biology (1)
Intellectual Capital Management (1)
Intelligent Health Information Systems (1)
Interior design (1)
International Business Communication (1)
Internationalisation of higher education (1)
International production sharing (1)
International Trade (1)
Internet of things (IoT) (1)
Internet of Things, Big-Data, Cloud Computing, and Data Center Networking (1)
Interpersonal and organisational communication (1)
interpersonal relationship (1)
Intervention to overcome addictions (1)
IoT (1)
IoT and Smart Home (1)
IoT Security (1)
K-means (1)
Knowledge Management & Law (1)
Labour Market Dynamics (1)
Labour Migration and Cross-Border Mobilities within ASEAN (1)
Laser-Based Materials Processing (1)
Leadership and decision making at higher education (1)
Lean Six Sigma (1)
Liquid thermophysical characterisation (1)
Lithium-ion battery (1)
Logistic Management (1)
Loss reserving in non-life insurance (1)
Low-Resource Language Processing (1)
Machine/ Deep Learning and AI (1)
Machine and deep learning including explainable AI (1)
Machine Learning and AI relevant (1)
Machine Learning in Energy Consumption (1)
Machine Learning in Energy Theft Detection (1)
Machine Learning Theory (1)
Machine Translation (1)
Mainstream children and adolescents (1)
Malaysian identity (1)
Manufacturing industry (1)
Marine transportation (1)
Marketing Communication (1)
Materials Characterization and Testing (1)
Mathematical modelling (1)
Mathematical modelling of infectious diseases (1)
Mathematics Education (1)
Matrix algebra (1)
Mattering (1)
Mechanical Design and CAD (1)
Media (1)
Media-induced Tourism (1)
Media and Communication (1)
Media and gender (1)
Media information literacy (1)
Media representation on Aghora culture, media representation on Orang Asli community (1)
Medical Image Analysis (1)
Medical Physics (1)
Mental health (1)
Mental health issues (1)
MicroRNA profiling in communicable and non-communicable diseases (1)
Mixed Reality (1)
Mobile-instant messaging and well-being (1)
Mobile computing (1)
Mobile system (1)
Model averaging (1)
Modern Arts and Culture (1)
Molecular epidemiology of respiratory viruses (1)
Molecular pathology to aid in the diagnosis, prognostication, and treatment response prediction of cancer patients (1)
Movement Detection (1)
Multilingual and Multimodal NLP (1)
Multimedia (1)
Multimodality in higher education (1)
Multivariate power normal distribution (1)
Museology and experiential design (1)
Music Education (1)
Music Preservation (1)
Mutational analysis and epigenetic profiling of hepatitis B virus-associated disease outcome (1)
Nanomaterials (1)
Nanomaterial Sensors (1)
Nanoparticles (1)
Nanoparticles application on drug delivery (1)
Nanotechnology (1)
Natural Computing (1)
Natural Products (1)
Neoplasm (1)
Network security (1)
Net Zero (1)
Neurodegeneration (1)
Neurodegenerative Diseases (1)
Neuroscience (1)
new media literacy (1)
New Music - Composition & Analysis (1)
Numerical and analytical methods (1)
Numerical methods (1)
Nursing (1)
Nursing Education (1)
Nutrigenetics (1)
Obesity (1)
Oncology Nursing (1)
Online Marketing (1)
Operational optimisation for sustainability (1)
Operations Management (1)
Optical Fiber for sensing (1)
Optimization Algorithms (1)
Optoelectronics (1)
Organizational Culture (1)
Outsourcing (1)
Palliative Care & Advance Care Planning (1)
Panel data analysis (1)
Pathogen Functional Genomics & Virulence Modeling (1)
Penetration Testing (1)
Performance pedagogy and technology (1)
Pharmaceutical Formulation (1)
Platform-Mediated Work and Service-Sector Employment (1)
Popular music learning (1)
Popular music studies and music subcultures (1)
Positive Psychology and Well-being (1)
Pre and Post Decisional Behaviour (1)
Primary care problems in the elderly (1)
Pro-environmental behavior (1)
Problem Based Learning (1)
Process Control (1)
Process Design and Simulation (1)
Process Intensification (1)
Professional identity: novice health care workers (1)
Prosocial & altruistic behaviour (1)
Psycho-social Problems of different strata of Community (1)
Psychological Disorders (1)
Psychological well-being & mental health in higher education contexts (1)
Psychology (1)
Psychology in communication (1)
Psychology of the gifted child (1)
Psychometric evaluation (1)
Psychometrics (1)
Psychosocial intervention among parents and their children with special needs (1)
Public health (1)
Public Health – Non-communicable Diseases (1)
Public relations issues and functions (1)
Qualitative Research (1)
Quality improvement interventions in clinical nursing/practice (1)
Quantitative Analysis Modelling (1)
Radiation dosimetry (1)
Radioanalytical techniques for characterisation of media (1)
Recommender Systems (1)
Reduce burnout among nurses (1)
Regenerative and Sustainable Tourism in Heritage & Cultural Conservations (1)
Reinforcement Learning-Based Optimization Models (1)
Renal Nursing (1)
Resource Recovery from Waste / Wastewater – Bioplastics and Bio-flocculants (1)
Responsible packaging (1)
Responsible tourism (1)
Restaurant revenue management (1)
Retirement Planning (1)
Risk and protective factors of suicidal ideation (1)
Risk Management Analysis (1)
Road Accident Analysis (1)
Robotic in Manipulator and Upper-limb Rehabilitation (1)
Robotic Process Automation (1)
Salt reduction and control (1)
Sculpture and functional art (1)
Security (1)
Sensor Technology (1)
Service quality and recovery (1)
Services marketing (1)
Services Marketing & Recovery (1)
Sharing Economy/Peer-to-Peer Model (1)
Small Business and SME Development (1)
Smart transportation system (1)
Social Consciousness & Service Learning (1)
Social Enterprise (1)
Social media (1)
Social media and education (1)
Social Media Ecosystems (1)
Social Network Analysis (1)
Social sciences (1)
Software Defined Networking (1)
Software Engineering Development (1)
Solid mechanics (1)
Solo traveller (1)
Special Need Education (1)
Speech and language (1)
Stateless Persons and Refugees (1)
Statistical Analysis (1)
Statistics (1)
Stigma, health and psychological disorders (1)
Strategic Communication (1)
Structural Engineering (1)
Structural Health Monitoring (1)
Subjective Well-Being (1)
Supply Chain Governance (1)
Supply Chain Risks Management (1)
Supply Chain Strategy (1)
Supportive Care (1)
Surface and Coatings Technology (1)
Surface and pattern design (1)
Surface Texturing and Surface Modification (1)
Sustainability (1)
Sustainability and Sustainability Reporting (1)
Sustainability Reporting (1)
Sustainable and Ethical Branding (1)
Sustainable design (1)
Sustainable design - refashioning, upcycling, repurposing (1)
Sustainable e-service (1)
Sustainable Finance (1)
Sustainable Supply Chains (1)
Sustainable Tourism/Marketing (1)
Teacher Competency (1)
Teaching and learning (1)
Teaching and Learning in Accounting Education (1)
Teaching and Learning using extended reality technology (1)
Teaching innovations (1)
Teaching of Sustainability (1)
Technology-Based Marketing (1)
Technology-enhanced learning (1)
Technology-Enhanced Learning (1)
Technology Acceptance (1)
Technology adoption (1)
Technology innovation adoption (1)
The cultural politics of the Malaysian media and performing arts (1)
The impact of corporate social responsibility (CSR) initiatives on corporate reputation (1)
Theory & Analysis (1)
Therapeutic development and discovery for pathogenic microorganisms (1)
Thermoelectric (1)
Threat Intelligence (1)
Time series econometrics (1)
Tourism (1)
Tourism development and management (1)
Tourism Mobility, Visitor Experience and Communities (1)
Translational Medicinal Chemistry (1)
Traumatic Brain Injury (1)
Travel market and behaviour (1)
Tribology, Friction and Wear (1)
Trust and reputation management (1)
Ultrasound Indoor Localization (1)
Vaccinology (1)
Valuation (1)
Viral immunology (1)
Virtual Reality (1)
Virtual Reality (1)
Visible Light Positioning (1)
VR in Education (1)
Waste Management (1)
Waste water treatment (1)
Wellness Tourism (1)
Wireless body and Vehicular Networks (1)
Wireless Networks / WSNs (1)
Work and Labour in Hospitality and Tourism (1)
(-) Leadership (2)

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Dr Muhammad Yasir

Senior Lecturer
Programme Leader - BSc (Hons) Global Supply Chain Management

Department of Management

Sunway Business School

Faculty of Business and Law

[email protected]

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Dr Thinesh Thambusamy

Senior Lecturer
Programme Leader - Master of Business Administration (Conventional)

Department of Management

Sunway Business School

Faculty of Business and Law

[email protected]

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