Dong Lu

Dong Lu

Postgrad Student
Programme of Study: Doctor of Philosophy in Creative Arts and Media

Biography

I am Lu Dong, a postgraduate of MA in Communication, Culture and Media from Coventry University, UK. My academic background and professional experience are centered around digital media, visual culture, and the sociological aspects of communication. My research projects explored topics such as Chinese socialist ideology in digital spaces and national identity formation through video-based social media. I also have hands-on experience in managing interdisciplinary creative projects, working in both academic and corporate settings.

Academic & Professional Qualifications

MA in Communication, Culture and Media, Coventry University
BA in Broadcasting and Hosting Art, Henan University of Technology

Notable Publications

  1. Jusoh, A. (2016). Utilization of Building Information Modelling (BIM) in planning an adaptive reuse project of a traditional Malay house (TMH). Paper presented at the International Conference on Virtual Systems and Multimedia, Kuala Lumpur, Malaysia.

Research Interests:

  • Digital Media and Communication
  • National Identity and Ideology
  • Transnational Cultural Communication
  • Cultural Diplomacy

Professional Associations

  1. Chartered Management Institute (CMI), UK, Member
  2. Holder of CMI Certificate in Management

Achievements

  1. Led the research project Contemporary Chinese Socialist Ideology and Communication Path, exploring ideological shaping via digital platforms.
  2. Directed the video-based media project Chinese National Pride in the Context of Video Social Media, covering national identity in social narratives.
  3. Participated in the interdisciplinary creative project Post-Humanism, involving scriptwriting, filming, and funding application.
  4. Developed and launched education-related digital products as a product manager, integrating research and practical application.