Overview
The Bachelor’s in Digital Communication (Advertising) aims to provide students with relevant knowledge in advertising and marketing with a focus on media and public relations. Through the well-laid-out teaching and learning methods of the program, students will be able to learn how to influence audience behaviour through digital marketing techniques and tools, such as social media strategy, search engine optimisation, search engine marketing and digital analytics. This program is also based on BS Digital Audience Strategy by Walter Cronkite School of Journalism, Arizona State University.
- Brand manager
- Product Marketing
- Public relations manager
- Marketing Executives
- Marketing Relations Manager
- Advertising manager
Programme Structure
Year 1
Year 2
Year 3
Year 4
Elective Subjects
MOHE compulsory General Studies subjects
- Appreciation of Ethics and Civilisation
- Philosophy and Current Issues
- Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Skills for Higher Education
- Community Service for Planetary Health
- Integrity & Anti-Corruption
- Entrepreneurial Mindset and Skills
- Appreciation of Ethics and Civilisation
- Malay Language for Communication 2
- Skills for Higher Education
- Community Service for Planetary Health
- Integrity & Anti-Corruption
- Entrepreneurial Mindset and Skills
Entry Requirements
Completion of ADTP with a minimum CGPA of 2.00
Average Grade C or CGPA 2.00 (Minimum 2 principals)
Minimum 8 points (minimum Grade D in at least 2 subjects)
Note: For A-Level points calculation
A = 10 points
B = 8 points
C = 6 points
D = 4 points
E = 2 points
Minimum ATAR score of 50%
Minimum 50%
Minimum 50%
Minimum CGPA of 2.00
Maximum 28 points from 5 subjects (all Grade Bs including English)
Completed with a minimum of 24 points (excluding bonus points)
Minimum CGPA of 2.00
Any other equivalent qualifications. An applicant with no standard qualification will be considered on a case-to-case basis.
English Language Requirements
- SPM English or equivalent Credit
- IELTS Band 6 or equivalent
- MUET Band 4
- UEC English B4
- O-Level English (1119) Credit
- Sunway Intensive English Programme (IEP) Pass Level 4 with a minimum of 65%
- ESL/English Satisfactory level in Pre-University programs, Diploma or ADTP where the medium of instruction is English
Scholarships and Financial Aid
For more information about the scholarships and financial aid, please visit the SEG Scholarships website.
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