Bachelor in Digital Communication (Advertising) with Honors

Overview

The Bachelor’s in Digital Communication (Advertising) aims to provide students with relevant knowledge in advertising and marketing with a focus on media and public relations. Through the well-laid-out teaching and learning methods of the program, students will be able to learn how to influence audience behaviour through digital marketing techniques and tools, such as social media strategy, search engine optimisation, search engine marketing and digital analytics. This program is also based on BS Digital Audience Strategy by Walter Cronkite School of Journalism, Arizona State University.

Intakes
January, June, September
Duration
4 Years (full-time)
Career Prospects
  • Brand manager
  • Product Marketing
  • Public relations manager
  • Marketing Executives
  • Marketing Relations Manager
  • Advertising manager

Programme Structure

Year 1

Introduction to Human Communication
Film Appreciation
Public Speaking
Media and Society
Macroeconomics
Principles of Advertising
English 1
Computer Application and IT
Elective 1
Elective 2

Year 2

Organisational Behaviour
Basic Mathematics
Intercultural Communication
Communication Theory
Survey of World Religion
Communication Research Methods
Principles of Sociology
English 2
Elective 3
Elective 4

Year 3

Marketing and Business Performance
Advertising and Beyond
Essentials of Global Marketing
Essentials of Advertising and Marketing Communication
Media Ethics and Diversity
The Digital Audience
Digital Media Literacy I
Elective 5
Elective 6

Year 4

Business and Professional Ethics
Visual Communication
Digital Media Literacy II
Digital Media and Freedom of Expression
Search Engine and Research Strategy
Social Media Campaign
Internship

Elective Subjects

Chemistry and Society
Introduction to Environmental Studies
Introduction to Psychology
US History to 1877
Public Relations
Introduction to Philosophy

MOHE compulsory General Studies subjects

For Local Students
  • Appreciation of Ethics and Civilisation
  • Philosophy and Current Issues
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Skills for Higher Education
  • Community Service for Planetary Health
  • Integrity & Anti-Corruption
  • Entrepreneurial Mindset and Skills
     
For International Students
  • Appreciation of Ethics and Civilisation
  • Malay Language for Communication 2
  • Skills for Higher Education
  • Community Service for Planetary Health
  • Integrity & Anti-Corruption
  • Entrepreneurial Mindset and Skills
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Student studying

Entry Requirements

American Degree Transfer Program (ADTP)

Completion of ADTP with a minimum CGPA of 2.00

STPM

Average Grade C or CGPA 2.00 (Minimum 2 principals)

A-Level

Minimum 8 points (minimum Grade D in at least 2 subjects)

Note: For A-Level points calculation

A = 10 points

B = 8 points

C = 6 points

D = 4 points

E = 2 points

Australian Matriculation

Minimum ATAR score of 50%

Canadian Matriculation

Minimum 50%

Monash University Foundation Year

Minimum 50%

Foundation Program

Minimum CGPA of 2.00

Unified Examination Certificate

Maximum 28 points from 5 subjects (all Grade Bs including English)

International Baccalaureate

Completed with a minimum of 24 points (excluding bonus points)

Diploma

Minimum CGPA of 2.00

 

Other Qualifications

Any other equivalent qualifications. An applicant with no standard qualification will be considered on a case-to-case basis.

English Language Requirements

  • SPM English or equivalent Credit
  • IELTS Band 6 or equivalent
  • MUET Band 4
  • UEC English B4
  • O-Level English (1119) Credit
  • Sunway Intensive English Programme (IEP) Pass Level 4 with a minimum of 65%
  • ESL/English Satisfactory level in Pre-University programs, Diploma or ADTP where the medium of instruction is English
     

Scholarships and Financial Aid

For more information about the scholarships and financial aid, please visit the SEG Scholarships website.

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