- Senior Lecturer
- Programme Leader - BSc (Hons) Global Supply Chain Management
Department of Management
Sunway Business School
Faculty of Business and Law
Sunway Institute for Global Strategy and Competitiveness (IGSC)
Staff Profiles
- Biomass conversion (3)
- Consumer behaviour (3)
- Machine Learning (3)
- Activated carbon (2)
- Circular Economy (2)
- Consumer Behavior (2)
- Education for Sustainable Development (2)
- Financial Economics (2)
- Hydrogen Energy (2)
- Nanotechnology (2)
- Supply Chain Sustainability (2)
- Sustainability (2)
- Sustainable Construction Materials (2)
- Sustainable consumption behaviour (2)
- Thermochemical Conversion Technology (2)
- Advanced Data Analytics and Tourist Behavior (1)
- Advanced Nanomaterials (1)
- Advance Materials (1)
- Advertising Effects (1)
- Ageing/Senior Consumer (1)
- AI-driven Diagnostic Systems (1)
- AI applications in filmmaking (1)
- AI in Material Science (1)
- Air and Water Pollution (1)
- Al-Prediction / Optimization (1)
- Alternative protein sources (1)
- Anthropology of food - symbolism and ritual (1)
- Applied Human Nutrition & Wellness (1)
- Artificial Intelligence (1)
- Artificial Intelligence (1)
- Artificial Intelligence-based intelligent system for energy applications (1)
- Artificial Intelligence and Digitalization in Business - Metaverse, VR, Web 3.0 (1)
- Artificial intelligence and Machine Learning (1)
- Asphalt Pavement (1)
- Bake products development (1)
- Behavioral Decision-Making (1)
- BIM Adoption & Digitalization (1)
- Bioenergy & Biofuel (1)
- Bioenergy [Biohydrogen, biochar, bioethanol] (1)
- Biofuel and Biobased Products (1)
- Biological Treatment (1)
- Biomarkers analysis (1)
- Biomass conversion technology (1)
- Biomass energy & Waste management (1)
- Biomass processing and integrated biorefineries (1)
- Biomass Valorization (1)
- Biomaterials (1)
- Biomedical Image Processing and Computer Vision (1)
- Biorefinery (1)
- Blue Economy - Maritime and Port Logistics (1)
- Boycotts (1)
- Brand hate (1)
- Branding and identity design (1)
- Business and Economics (1)
- Business Events (1)
- Business event tourism (1)
- Carbonation (1)
- Carbon capture in construction materials (1)
- Catalyst (1)
- Chemical Kinetic and Thermodynamics (1)
- Chemical Process and Production (1)
- Cinematography (1)
- Circular Economy (1)
- Climate-adaptive Pavements (1)
- CO2 Capture and Utilisation (1)
- CO2 capture and utilization technology (adsorption process and electrochemical) (1)
- Cognitive behavior in relation to designed space (1)
- Community sustainability (1)
- Computer-aided molecular design (1)
- Computer System Engineering (1)
- Concrete materials and technology (1)
- Consumer and aesthetics research (1)
- Consumer Behavior under Uncertainty (1)
- Consumer Psychology (1)
- Consumer resistance (1)
- Consumer Well-Being (1)
- Conversion of lignocellulosic biomass to fuel source (1)
- Corporate Shared Prosperity (1)
- Cultural Heritage Preservation (1)
- Cultural tourism (1)
- Culture of health in SMEs (1)
- Customer engagement (1)
- Data-Driven Decision Systems (1)
- Database Systems (1)
- Data Science for Sustainable Development (1)
- Deep Learning (1)
- Design for longevity (1)
- Destination Branding and Communication; Strategic Communication and Marketing; Corporate Branding and Public Relations (1)
- Digital Communication (1)
- Digital Construction Technology (1)
- Digital Economy (1)
- Digital identity, culture and communication (1)
- Digital Marketing (1)
- Digital Signal Processing and Generation (1)
- Digital Transformation (1)
- Dynamic Simulation (1)
- E-fuel / Fuel Production (1)
- Eco-tourism (1)
- Economics of Biodiversity (1)
- Economics of Inequality (1)
- Electrochemical energy storage and conversion (1)
- Electronic Design and Testing (1)
- Embedded systems (1)
- Energy & Fuel (1)
- Energy Efficiency Optimisation (1)
- Energy planning for greenhouse gases emission reduction (1)
- Energy Storage (1)
- Energy storage system and renewable energy integration (1)
- Entrepreneurship (1)
- Environmental (1)
- Environmental Psychology (1)
- Environmental Rule and Law (1)
- Ethics (1)
- Ethnopharmacology (1)
- Events design, planning and operations in events education management (1)
- Evolutionary Computation and Swarm Intelligence (1)
- Evolutionary Computing (1)
- Experiential learning (1)
- Experimental Research (1)
- Extended Producer Responsibility (1)
- Fabrication of electrospun nanofibres (1)
- Fashion Marketing (1)
- Fault Tolerance (1)
- Fermentation Technology (1)
- Festivals and Events Tourism (1)
- Filmmaking (1)
- Financial Governance and Economic Development in Emerging Markets (1)
- Food & Beverage Industry Trends (1)
- Food allergies and safety (1)
- Food Authentication (1)
- Food Marketing (1)
- Food Product Innovation (1)
- Food safety (1)
- Food studies including food consumption and purchasing pattern (1)
- Food waste management (1)
- Formal methods (1)
- Frozen products development (1)
- Fuel Cell and Hydrogen Technology (1)
- Functional food (1)
- Functional Food Product Development (1)
- Functional foods and bioactive compounds (1)
- Fuzzy Logic (1)
- Gamification in Learning (1)
- Geopolymer (1)
- Graphic design and typography (1)
- Green Asphalt Technology (1)
- Green chemistry (1)
- Green Computing (1)
- Green Finance (1)
- Greenhouse Gas Reduction (1)
- Green marketing (1)
- Green solvents (1)
- Green Technology (1)
- Halal Economy and Cross-Cultural Business Strategy (1)
- Halal Supply Chain (1)
- Hardware Security (1)
- Hazardous Wastes (1)
- Hospitality (1)
- Hospitality and retail marketing (1)
- Hospitality Education (1)
- Human Rights (1)
- Influencer Marketing (1)
- Information Retrieval (1)
- Innovation (1)
- Instrumentation and Measurement (1)
- Integrated marketing communications and social media studies (1)
- IoT (1)
- Islamic Finance and Risk-Sharing Financial Systems (1)
- Laser-Based Materials Processing (1)
- Leveraging Technology in Transportation & Logistics (1)
- Life Cycle Analysis (1)
- Life cycle assessment and environmental impacts (1)
- Logistic Management (1)
- Low carbon cements (1)
- Machine Learning (1)
- Machine Learning Applications (1)
- Marketing (1)
- Marketing Communication (1)
- Materials Characterization and Testing (1)
- Material synthesis (1)
- Media-induced Tourism (1)
- Medical Education (1)
- Medical imaging (1)
- Medical Physics (1)
- Metabolic Diseases (1)
- Metabolomics (1)
- MFA and POPs (1)
- Microalgae (1)
- Microbiology (1)
- Microgrid Integration (1)
- Microwave Processing Technology (1)
- Model checking and Theorem proving (1)
- Monetary Economics (1)
- Monte Carlo Simulation and Computational Dosimetry (1)
- Muslim-Friendly Tourism (1)
- Nanobiotechnology (1)
- Nanomaterials (1)
- Nanoparticles (1)
- Natural Products (1)
- Net Zero Strategy (1)
- Operations research (1)
- Optical sensors and system (1)
- Optimization (1)
- Organizational Paradoxes (1)
- Organizational Sustainability (1)
- Patisserie Education (1)
- Persuasive digital communication and engagement (1)
- Pharmacognosy (1)
- Phytochemicals (1)
- Place making (1)
- Planetary Health (1)
- Plastic Biodegradation (1)
- Pro-environmental behavior (1)
- Process/product design, integration and optimisation (1)
- Process Control (1)
- Process Design and Simulation (1)
- Process Intensification (1)
- Processor Design (1)
- Process synthesis and design (1)
- Process System Engineering (1)
- Psychology of Sustainable Behaviour – Tourism and Hospitality Industry (1)
- Quantitative Analysis Modelling (1)
- Radiation Measurement and Detection Technologies (1)
- Radiation Physics and Dosimetry (1)
- Radiation Therapy (1)
- Regenerative and Sustainable Tourism in Heritage & Cultural Conservations (1)
- Renewable Energy (1)
- Renewable Energy System (1)
- Resource conservation via process integration techniques (1)
- Resource Recovery from Waste / Wastewater – Bioplastics and Bio-flocculants (1)
- Responsible packaging (1)
- Responsible tourism (1)
- Restaurant entrepreneurship (1)
- Rubber recycling (1)
- Rural tourism (1)
- Safety critical system (1)
- Safety in learning environment and workplace (1)
- Sculpture and functional art (1)
- Service quality and recovery (1)
- Services marketing (1)
- Sharing Economy/Peer-to-Peer Model (1)
- Smart Energy-Efficient Buildings (1)
- Smart Metering Application (1)
- Smart Technology, Artificial Intelligence, Robotics, and Algorithms (1)
- Social history of food - Malaysian ethnic food (1)
- Social Marketing (1)
- Social Media Ecosystems (1)
- Social Media Marketing (1)
- Social sciences (1)
- Sociocultural and Economic Impacts of Tourism and Events (1)
- Software engineering (1)
- Software Engineering Development (1)
- Solar Cell Materials (1)
- Solid Substrate Technology (1)
- Solid Waste Management (1)
- Space Tourism and Commercial Aerospace Ecosystems (1)
- Stakeholder engagement (1)
- Stateless Persons and Refugees (1)
- Storytelling (1)
- Strategic Management – Corporate Strategies and Services Branding (1)
- Strategic Supply Chain Management (1)
- Structural Engineering (1)
- Sugar Art development (1)
- Supply Chain Risk Management (1)
- Surface and Coatings Technology (1)
- Surface and pattern design (1)
- Surface modification of food contact materials (1)
- Surface Texturing and Surface Modification (1)
- Sustainability and green technology (1)
- Sustainable construction materials (1)
- Sustainable Consumption (1)
- Sustainable consumption and production framework (1)
- Sustainable design - refashioning, upcycling, repurposing (1)
- Sustainable Development (1)
- Sustainable Energy (1)
- Sustainable Energy & Environmental Sustainability (1)
- Sustainable Energy Advancements (1)
- Sustainable Energy Technologies (1)
- Sustainable Environmental Management (1)
- Sustainable Finance and ESG Governance (1)
- Sustainable food processing & byproduct utilisation (1)
- Sustainable Food Service Management (1)
- Sustainable Food Supply Chain Management (1)
- Sustainable Marketing (1)
- Sustainable Pavement Materials (1)
- Sustainable Supply Chains (1)
- Sustainable technology (1)
- Sustainable Tourism, ESG, and Climate Crisis Mitigation (1)
- Sustainable Tourism/Marketing (1)
- Sustainable Tourism and Events (1)
- Sustainable Tourism – Heritage, Conservation and Urban Planning (1)
- Sustainable Value Chain (1)
- Talent development (1)
- Teaching of Sustainability (1)
- Techno-economic analysis & Circular Economy (1)
- Techno-economic assessment and analysis for renewable energy system (1)
- Technology-Based Marketing (1)
- Technology / technological innovation (1)
- Technology Adoption and Usage in Supply Chain (1)
- Technology Integration in F&B / Hospitality operations (1)
- Thermochemical conversion [Wet torrefaction, hydrothermal pretreatment, pyrolysis] (1)
- Thermochemical Treatment (1)
- Thin Film Nanomaterials (1)
- Tourism (1)
- Tourism development and management (1)
- Tourism impacts (1)
- Travel management (1)
- Tribology, Friction and Wear (1)
- Waste Management (1)
- Waste water treatment (1)
- Wastewater treatment [Biological treatment, adsorption] (1)
- Water and Wastewater Treatment (1)
- Wine studies (1)
- Work-Integrated Learning (1)
- (-) Leadership (2)
- 03 Good Health and Well Being (2)
- 04 Quality Education (4)
- 06 Clean Water and Sanitation (1)
- 07 Affordable and Clean Energy (1)
- 08 Decent Work and Economic Growth (4)
- 09 Industry, Innovation and Infrastructure (2)
- 10 Reduced Inequalities (1)
- 11 Sustainable Cities and Communities (1)
- (-) 12 Responsible Consumption and Production (2)
- 13 Climate Action (1)
- 17 Partnership for the Goals (2)
