Staff Profiles

Biomass conversion (3)
Consumer behaviour (3)
Machine Learning (3)
Activated carbon (2)
Circular Economy (2)
Consumer Behavior (2)
Education for Sustainable Development (2)
Financial Economics (2)
Hydrogen Energy (2)
Leadership (2)
Nanotechnology (2)
Supply Chain Sustainability (2)
Sustainable Construction Materials (2)
Sustainable consumption behaviour (2)
Thermochemical Conversion Technology (2)
Advanced Data Analytics and Tourist Behavior (1)
Advanced Nanomaterials (1)
Advance Materials (1)
Advertising Effects (1)
Ageing/Senior Consumer (1)
AI-driven Diagnostic Systems (1)
AI applications in filmmaking (1)
AI in Material Science (1)
Air and Water Pollution (1)
Al-Prediction / Optimization (1)
Alternative protein sources (1)
Anthropology of food - symbolism and ritual (1)
Applied Human Nutrition & Wellness (1)
Artificial Intelligence (1)
Artificial Intelligence (1)
Artificial Intelligence-based intelligent system for energy applications (1)
Artificial Intelligence and Digitalization in Business - Metaverse, VR, Web 3.0 (1)
Artificial intelligence and Machine Learning (1)
Asphalt Pavement (1)
Bake products development (1)
Behavioral Decision-Making (1)
BIM Adoption & Digitalization (1)
Bioenergy & Biofuel (1)
Bioenergy [Biohydrogen, biochar, bioethanol] (1)
Biofuel and Biobased Products (1)
Biological Treatment (1)
Biomarkers analysis (1)
Biomass conversion technology (1)
Biomass energy & Waste management (1)
Biomass processing and integrated biorefineries (1)
Biomass Valorization (1)
Biomaterials (1)
Biomedical Image Processing and Computer Vision (1)
Biorefinery (1)
Blue Economy - Maritime and Port Logistics (1)
Boycotts (1)
Brand hate (1)
Branding and identity design (1)
Business and Economics (1)
Business Events (1)
Business event tourism (1)
Carbonation (1)
Carbon capture in construction materials (1)
Catalyst (1)
Chemical Kinetic and Thermodynamics (1)
Chemical Process and Production (1)
Cinematography (1)
Circular Economy (1)
Climate-adaptive Pavements (1)
CO2 Capture and Utilisation (1)
CO2 capture and utilization technology (adsorption process and electrochemical) (1)
Cognitive behavior in relation to designed space (1)
Community sustainability (1)
Computer-aided molecular design (1)
Computer System Engineering (1)
Concrete materials and technology (1)
Consumer and aesthetics research (1)
Consumer Behavior under Uncertainty (1)
Consumer Psychology (1)
Consumer resistance (1)
Consumer Well-Being (1)
Conversion of lignocellulosic biomass to fuel source (1)
Corporate Shared Prosperity (1)
Cultural Heritage Preservation (1)
Cultural tourism (1)
Culture of health in SMEs (1)
Customer engagement (1)
Data-Driven Decision Systems (1)
Database Systems (1)
Data Science for Sustainable Development (1)
Deep Learning (1)
Design for longevity (1)
Destination Branding and Communication; Strategic Communication and Marketing; Corporate Branding and Public Relations (1)
Digital Communication (1)
Digital Construction Technology (1)
Digital Economy (1)
Digital identity, culture and communication (1)
Digital Marketing (1)
Digital Signal Processing and Generation (1)
Digital Transformation (1)
Dynamic Simulation (1)
E-fuel / Fuel Production (1)
Eco-tourism (1)
Economics of Biodiversity (1)
Economics of Inequality (1)
Electrochemical energy storage and conversion (1)
Electronic Design and Testing (1)
Embedded systems (1)
Energy & Fuel (1)
Energy Efficiency Optimisation (1)
Energy planning for greenhouse gases emission reduction (1)
Energy Storage (1)
Energy storage system and renewable energy integration (1)
Entrepreneurship (1)
Environmental (1)
Environmental Psychology (1)
Environmental Rule and Law (1)
Ethics (1)
Ethnopharmacology (1)
Events design, planning and operations in events education management (1)
Evolutionary Computation and Swarm Intelligence (1)
Evolutionary Computing (1)
Experiential learning (1)
Experimental Research (1)
Extended Producer Responsibility (1)
Fabrication of electrospun nanofibres (1)
Fashion Marketing (1)
Fault Tolerance (1)
Fermentation Technology (1)
Festivals and Events Tourism (1)
Filmmaking (1)
Financial Governance and Economic Development in Emerging Markets (1)
Food & Beverage Industry Trends (1)
Food allergies and safety (1)
Food Authentication (1)
Food Marketing (1)
Food Product Innovation (1)
Food safety (1)
Food studies including food consumption and purchasing pattern (1)
Food waste management (1)
Formal methods (1)
Frozen products development (1)
Fuel Cell and Hydrogen Technology (1)
Functional food (1)
Functional Food Product Development (1)
Functional foods and bioactive compounds (1)
Fuzzy Logic (1)
Gamification in Learning (1)
Geopolymer (1)
Graphic design and typography (1)
Green Asphalt Technology (1)
Green chemistry (1)
Green Computing (1)
Green Finance (1)
Greenhouse Gas Reduction (1)
Green marketing (1)
Green solvents (1)
Green Technology (1)
Halal Economy and Cross-Cultural Business Strategy (1)
Halal Supply Chain (1)
Hardware Security (1)
Hazardous Wastes (1)
Hospitality (1)
Hospitality and retail marketing (1)
Hospitality Education (1)
Human Rights (1)
Influencer Marketing (1)
Information Retrieval (1)
Innovation (1)
Instrumentation and Measurement (1)
Integrated marketing communications and social media studies (1)
IoT (1)
Islamic Finance and Risk-Sharing Financial Systems (1)
Laser-Based Materials Processing (1)
Leveraging Technology in Transportation & Logistics (1)
Life Cycle Analysis (1)
Life cycle assessment and environmental impacts (1)
Logistic Management (1)
Low carbon cements (1)
Machine Learning (1)
Machine Learning Applications (1)
Marketing (1)
Marketing Communication (1)
Materials Characterization and Testing (1)
Material synthesis (1)
Media-induced Tourism (1)
Medical Education (1)
Medical imaging (1)
Medical Physics (1)
Metabolic Diseases (1)
Metabolomics (1)
MFA and POPs (1)
Microalgae (1)
Microbiology (1)
Microgrid Integration (1)
Microwave Processing Technology (1)
Model checking and Theorem proving (1)
Monetary Economics (1)
Monte Carlo Simulation and Computational Dosimetry (1)
Muslim-Friendly Tourism (1)
Nanobiotechnology (1)
Nanomaterials (1)
Nanoparticles (1)
Natural Products (1)
Net Zero Strategy (1)
Operations research (1)
Optical sensors and system (1)
Optimization (1)
Organizational Paradoxes (1)
Organizational Sustainability (1)
Patisserie Education (1)
Persuasive digital communication and engagement (1)
Pharmacognosy (1)
Phytochemicals (1)
Place making (1)
Planetary Health (1)
Plastic Biodegradation (1)
Pro-environmental behavior (1)
Process/product design, integration and optimisation (1)
Process Control (1)
Process Design and Simulation (1)
Process Intensification (1)
Processor Design (1)
Process synthesis and design (1)
Process System Engineering (1)
Psychology of Sustainable Behaviour – Tourism and Hospitality Industry (1)
Quantitative Analysis Modelling (1)
Radiation Measurement and Detection Technologies (1)
Radiation Physics and Dosimetry (1)
Radiation Therapy (1)
Regenerative and Sustainable Tourism in Heritage & Cultural Conservations (1)
Renewable Energy (1)
Renewable Energy System (1)
Resource conservation via process integration techniques (1)
Resource Recovery from Waste / Wastewater – Bioplastics and Bio-flocculants (1)
Responsible packaging (1)
Responsible tourism (1)
Restaurant entrepreneurship (1)
Rubber recycling (1)
Rural tourism (1)
Safety critical system (1)
Safety in learning environment and workplace (1)
Sculpture and functional art (1)
Service quality and recovery (1)
Services marketing (1)
Sharing Economy/Peer-to-Peer Model (1)
Smart Energy-Efficient Buildings (1)
Smart Metering Application (1)
Smart Technology, Artificial Intelligence, Robotics, and Algorithms (1)
Social history of food - Malaysian ethnic food (1)
Social Marketing (1)
Social Media Ecosystems (1)
Social Media Marketing (1)
Social sciences (1)
Sociocultural and Economic Impacts of Tourism and Events (1)
Software engineering (1)
Software Engineering Development (1)
Solar Cell Materials (1)
Solid Substrate Technology (1)
Solid Waste Management (1)
Space Tourism and Commercial Aerospace Ecosystems (1)
Stakeholder engagement (1)
Stateless Persons and Refugees (1)
Storytelling (1)
Strategic Management – Corporate Strategies and Services Branding (1)
Strategic Supply Chain Management (1)
Structural Engineering (1)
Sugar Art development (1)
Supply Chain Risk Management (1)
Surface and Coatings Technology (1)
Surface and pattern design (1)
Surface modification of food contact materials (1)
Surface Texturing and Surface Modification (1)
Sustainability and green technology (1)
Sustainable construction materials (1)
Sustainable Consumption (1)
Sustainable consumption and production framework (1)
Sustainable design - refashioning, upcycling, repurposing (1)
Sustainable Development (1)
Sustainable Energy (1)
Sustainable Energy & Environmental Sustainability (1)
Sustainable Energy Advancements (1)
Sustainable Energy Technologies (1)
Sustainable Environmental Management (1)
Sustainable Finance and ESG Governance (1)
Sustainable food processing & byproduct utilisation (1)
Sustainable Food Service Management (1)
Sustainable Food Supply Chain Management (1)
Sustainable Marketing (1)
Sustainable Pavement Materials (1)
Sustainable Supply Chains (1)
Sustainable technology (1)
Sustainable Tourism, ESG, and Climate Crisis Mitigation (1)
Sustainable Tourism/Marketing (1)
Sustainable Tourism and Events (1)
Sustainable Tourism – Heritage, Conservation and Urban Planning (1)
Sustainable Value Chain (1)
Talent development (1)
Teaching of Sustainability (1)
Techno-economic analysis & Circular Economy (1)
Techno-economic assessment and analysis for renewable energy system (1)
Technology-Based Marketing (1)
Technology / technological innovation (1)
Technology Adoption and Usage in Supply Chain (1)
Technology Integration in F&B / Hospitality operations (1)
Thermochemical conversion [Wet torrefaction, hydrothermal pretreatment, pyrolysis] (1)
Thermochemical Treatment (1)
Thin Film Nanomaterials (1)
Tourism (1)
Tourism development and management (1)
Tourism impacts (1)
Travel management (1)
Tribology, Friction and Wear (1)
Waste Management (1)
Waste water treatment (1)
Wastewater treatment [Biological treatment, adsorption] (1)
Water and Wastewater Treatment (1)
Wine studies (1)
Work-Integrated Learning (1)
(-) Sustainability (2)

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Dr Punitha Sinnappan

Senior Lecturer

Department of Marketing Strategy & Innovation

Sunway Business School

Faculty of Business and Law

[email protected]

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Ng Wai Yee

Senior Teaching Fellow
Programme Leader of BSc (Honours) in Conventions and Events Management

Department of Hospitality and Events

School of Hospitality and Tourism Management

[email protected]

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