Master of Business Analytics

Overview

Master of Business Analytics is a comprehensive, industry-relevant programme designed to incorporate three essential domains; business analytics, information technology and business innovation. This programme provides the necessary intellectual underpinning theories and practice in business analytics and business-related areas to enable holistic learning.

The curriculum has been carefully designed to identify and understand problems in a wide range of business domains and apply data-driven, analytical approaches to describe and diagnose business problems, predict future possibilities, and prescribe solutions.

Master of Business Analytics will provide students with the skills and knowledge necessary to set a Business Analytics career in motion. The programme provides specialist knowledge to become competent in predictive analytics, explore new tools available in the industry and hone your skills in the science of decision making.

Intakes
January, March, May, July, September
Duration
1 Year (full-time)
2 Years (part-time)
Career Prospects
  • Business analyst
  • Marketing analyst
  • Accounting analyst
  • Finance analyst
  • HR analyst
  • Information systems analyst
  • Sports analyst
  • Social media analyst
  • Chief Technology Officer
  • Chief Information Officer
Estimated Total Course Fee
  • RM47,000
    for Malaysian students
  • USD10,648
    for international students
International students must pay their fees in RM equivalent. The USD here is just an indicative/estimation and subject to the prevalent exchange rate

Programme Structure

The curriculum is designed to prepare students for the challenges faced as a business leader in today’s rapidly changing environment. MsBA strives to provide students with fundamental skills and cutting-edge business knowledge that equips them with innovative thinking in today’s organisations.

Core Modules

Management and Business Analytics
Data Mining
Python for Business Analytics
Business Intelligence
Machine Learning for Business Decisions
Business Statistics Using R
Business Research Methods
Advanced Business Analytics and Visualisation

Electives (Choose 2)

IIoT: Business & Technology
Time Series Analysis and Forecasting
Web and Social Media Analytics
AI and Decision Making

Capstone Project

This course includes a Business Analytics Capstone Project to enhance and demonstrate cognitive skills surrounding the application and interpretation of business analytics in a real-world business context and develop communication skills to transfer knowledge clearly, effectively and appropriately in relation to data analytics issues.

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Student studying

Entry Requirements

  • A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.50 as accepted by the HEP Senate; or
  • A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment; or
  • A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and with relevant working experience of at least 2 years of work experience, subject to a rigorous internal assessment; or
  • A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and without relevant working experience, subject to passing pre-requisite courses; or
  • An APEL.A Certificate (APEL T-7) (Recognition of Prior Learning) (Click on this link for further information on APEL.A)
  • Other equivalent/related qualifications to a Bachelor’s degree (Level 6, MQF) recognised by the Malaysian Government.

English Language Requirements

  • IELTS: 6.0 or equivalent

For further information and to arrange for an appointment with Dr Tang Tiong Yew (Programme Leader), please email to @email

Master of Business Analytics (MsBA) Preview Session

For further information about this premier programme, you are invited to join us for a preview. To register for the preview.

 

Register Here

 

Scholarships and Financial Aid

For more information about the scholarships and financial aid, please visit the SEG Scholarships website.

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