Overview
The Department of Business Analytics focuses on developing students who are able to use data effectively to understand business problems and support better decision-making. Our programmes combine business knowledge with analytical and technical skills, giving students the opportunity to apply what they learn to practical and real-world situations.
The Department currently offers three programmes:
- Bachelor of Business Analytics (Honours)
- Master of Business Analytics
- Master of Business Analytics (Online Distance Learning)
Across these programmes, students are exposed to areas such as statistical analysis, data visualisation, business intelligence, data management, predictive analytics, and other emerging areas in analytics. At the same time, we place importance on developing critical thinking, problem-solving, communication, and responsible use of data.
Our academic team brings together different areas of expertise in business analytics, technology, and research. Through teaching, research, and engagement with industry, we continue to strengthen our programmes and ensure that our students are prepared for the changing needs of the workplace.
- Vision
To be a premier applied Business Analytics department in the ASEAN region.
- Mission
To develop highly employable and socially responsible Business Analytics professionals.
