Overview

The Department of Marketing Strategy and Innovation is dedicated to advancing marketing knowledge, practice, and innovation in a rapidly evolving global marketplace. Our department provides a dynamic academic environment where students develop strong theoretical foundations while gaining practical insights into contemporary marketing challenges.

Through an industry-relevant curriculum, experiential learning, and research-driven teaching, we prepare students to become strategic thinkers and innovative marketing professionals. Our programmes emphasise creativity, analytical capability, digital transformation, and ethical business practices, ensuring that graduates are equipped to thrive in complex and competitive business environments.

The department actively engages with industry partners, professional bodies, and research communities to bridge the gap between academic knowledge and real-world practice. By fostering collaboration, innovation, and critical thinking, we aim to nurture marketing professionals who contribute meaningfully to organisations and society.

Vision

To be a premier applied marketing department in the ASEAN region.

Mission

To develop highly employable and socially responsible marketing professionals.

Key Highlights

The Department of Marketing Strategy and Innovation offers an industry-relevant curriculum that integrates marketing theories with practical applications in areas such as technology, analytics, and sustainability. Students benefit from experiential learning through hands-on projects, industry collaborations, case studies, and internships that provide valuable real-world marketing experience. The department also promotes research and innovation by encouraging impactful studies in emerging marketing domains, contributing to both academic scholarship and industry practice. In addition, strong industry engagement through partnerships with businesses and professional organisations provides students with opportunities for networking, guest lectures, and collaborative projects. Guided by a global and ethical perspective, the department emphasises responsible marketing practices, sustainability, and global awareness, preparing graduates to create meaningful and positive impact in organisations and society.