Dr Gan Chin Chuan
Head - Department of Marketing Strategy and Innovation,
Sunway Business School,
Sunway University
Welcome to the Department of Marketing Strategy and Innovation.
Marketing today is evolving at an unprecedented pace, driven by digital transformation, changing consumer behaviour, and global market dynamics. Our department is committed to equipping students with the knowledge, analytical capabilities, and innovative mindset required to succeed in this dynamic environment.
We focus on delivering an applied and industry-relevant education that combines strong academic foundations with experiential learning. Through collaborations with industry partners, research initiatives, and hands-on projects, our students gain valuable insights into real-world marketing challenges and opportunities.
Our academic team is dedicated to fostering a culture of curiosity, creativity, and critical thinking. We strive to develop graduates who are not only highly employable but also socially responsible professionals capable of contributing positively to organisations and society.
As we continue to strengthen our teaching, research, and industry engagement, the department aims to play a leading role in shaping the future of marketing education and innovation in the region.
We warmly welcome you to be part of our vibrant academic community.
