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This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both a firm and its customers.
Intakes: February, April, September
Full-time: 3 Years
Postgraduate
The Master of Marketing programme will take you on a developmental journey of skills and knowledge needed to become an effective and reflective marketing practitioner. You will gain in-depth understanding of markets and how they work, and be introduced to the theories, tools and techniques that firms use to connect with and shape markets.
Intakes: January, March, May, July, September
Full-time: 1 Year
Part-time: 2 Years
