Master of Marketing


The Master of Marketing programme will take you on a developmental journey of skills and knowledge needed to become an effective and reflective marketing practitioner. You will gain in-depth understanding of markets and how they work, and be introduced to the theories, tools and techniques that firms use to connect with and shape markets.

This programme will constantly challenge you as you put theory into practice and learn how to uncover new and emerging consumer practices that have the potential to create new markets. This programme will critically explore global issues facing firms, markets and consumers, providing you with the ultimate springboard to a range of marketing-related careers.

On successful completion of the programme, the graduates will also be awarded with a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

Sunway University & Lancaster University Logos
January, March, May, July, September
1 Year (full-time)
2 Years (part-time)
Career Prospects
  • Managing Director
  • Sales director
  • Marketing Director
  • Communications Director
  • Sales & marketing manager
  • Communications Manager
  • Market Research Manager
  • Trade Marketing Manager
  • Public relations manager
  • Retail Operations Manager
  • Sales manager
  • Business Development Manager
  • Brand manager
  • Digital Marketing Manager
  • Account Manager
  • Customer Service Manager
  • Procurement Manager
  • Supply Chain Manager
  • Logistics Manager
  • Service Delivery Manager
Estimated Total Course Fee
  • RM59,140
    for Malaysian students
  • USD13,287
    for international students
International students must pay their fees in RM equivalent. The USD here is just an indicative/estimation and subject to the prevalent exchange rate

Programme Structure

Introduction to Marketing Theory

Marketing Theory & Application
Advanced Consumer Behaviour
Global Marketing
Marketing Communication
Services Marketing
Strategic Marketing

Seeing Marketing Theory in Practice

*Elective: Choose any ONE
Digital Marketing *
Marketing Analytics *
Business to Business Marketing *

The Practice of Marketing

Marketing Research Methods
Research Project

Programmes offered in partnership with

Student studying

Entry Requirements

  • A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.50 as accepted by the HEP Senate; or
  • A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment; or
  • A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and with relevant working experience of at least 2 years of work experience, subject to a rigorous internal assessment; or
  • A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and without relevant working experience, subject to passing pre-requisite courses; or
  • An APEL.A Certificate (APEL T-7) (Recognition of Prior Learning) (Click on this link for further information on APEL.A)
  • Other equivalent/related qualifications to a Bachelor’s degree (Level 6, MQF) recognised by the Malaysian Government.

English Language Requirements

  • IELTS 6.5 or equivalent

For further information and to arrange for an appointment to meet with Dr Suzanne Tan (Programme Leader), please email to @email

Master of Marketing Preview Session

For further information about this premier programme, you are invited to join us for a preview. To register for the preview.

Register Here

Student Testimonials

  • Khor Wen Ni

    It was a great opportunity to further my education after several years of working.

    It is undeniably an extraordinary experience provided by world-class professors, amazingly smart and diversified group of classmates, excellent academic resources that are above my expectation. The course structures are aligned with the real-world practice with an emphasis on teamwork and knowledge exchange. It was an incredible valuable experience that I will never forget.

    Khor Wen Ni

    Keysight Technologies
    APAC Marketing Programme and Operation Lead
  • Adam Ng

    Lecturers for each subject displayed remarkable teaching capabilities

    and were always ready to lend a helping hand whenever we face troubles throughout the classes conducted. The smaller student count as compared to a typical bachelor’s degree course can also be viewed as a bonus as it allows for more teacher-student interaction. All learning materials provided were well-prepared and its quality was further elevated with the in-depth explanations provided in class (be sure to jot down notes! They definitely help). While coursework and assignments were all carefully designed to not only ensure that students learn from the syllabus taught in class, but also offer a creative space for us to deliver further input based on our respective knowledge of the current economy and market trends.

    Adam Ng Yee Ann

    • Former graduate of Monash University Malaysia
    • Bachelor of Business and Commerce Degree (Double Major: Accounting & Marketing)

Scholarships and Financial Aid

For more information about the scholarships and financial aid, please visit the SEG Scholarships website.

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