Ng Siew Cheng

Ng Siew Cheng

  • Programme Leader for Diploma in Events Management and Senior Teaching Fellow
Google Scholar

Biography

Ng Siew Cheng teaches business-events-related subjects. She also manages the Community Service programme of the School, working with community partners to develop projects that address important social, health, animal and environmental needs. This programme enables students to take a hands-on role in creating change, enhancing their self-development and contributing positively to the community. Apart from her current academic role, she is also working with overseas tour companies on consultancy projects. Having made a career for herself in the tourism industry prior to joining the education sector, she is knowledgeable with the various aspects of travel and tour operation such as inbound and outbound operations, and incentive tours. She also loves to share her travel experiences and keeps a travel blog.

Academic & Professional Qualifications

  • Professional Master in International Tourism & Hospitality Management, University of Toulouse Le Mirail, France (2009)
  • Bachelor of Hospitality & Tourism Management (Hons)., University of Toulouse Le Mirail, France (2001)
  • French National Higher Diploma in Hospitality Management, Academie de Tolouse, France (1998)
  • Professional Exhibition Management (PEM), Malaysian Association of Convention & Exhibition Organisers & Suppliers (2016)
  • Congress Certification Program (CCP), Malaysian Association of Convention & Exhibition Organisers & Suppliers (2020)

Research Interests

  • Travel and tours operations and management
  • Airline Service
  • Business Events
  • Tourist destination management

Teaching Areas

  • Business events 
  • Tourism management 
  • Community service 

Courses Taught

  • MICE Management 
  • Exhibitions & Expositions
  • Incentive Tours Management 
  • Conventions & Exhibitions
  • Community Service 
  • Planetary Health
  • Introduction to Hospitality & Tourism Industry
  • Events Support Services

Notable Publications

Tan, A. L., Supramaniam, S., Arumugam, V. M., & Ng, S. C. (2023). A review on non-economic legacies of business events. Journal of Convention & Event Tourism.

Achievements & Accolades

  1. Toshiba International Foundation Grant (2022 - 2023) - Embedding the Framework of Culture of Health in Small Medium Enterprises (SMEs): A Comparative Perspective between Japan and Southeast Asia
  2. Malaysia Convention & Exhibition Bureau (2018) - Business Events Economic Value

Professional Associations

  1. Malaysian Association of Convention & Exhibition Organizers & Suppliers
  2. Events Industry Council  
  3. Society of Incentive Travel Excellence