Dr Deblina Vashishta

Dr Deblina Vashishta

  • Online Facilitator
  • Sunway Business School

Biography

Dr Deblina Vashishta is a seasoned lecturer and online facilitator in Marketing and Management, with more than 15 years of combined academic and industry experience. She holds a Doctorate in Management, and her teaching and research specialisations span Consumer Behaviour, Retail & Services Marketing, Brand Strategy, Research Methodology and International Business. Dr Vashishta has taught undergraduate and MBA students across leading international institutions—including Victoria University (Australia), RMIT University (Australia), Singapore Institute of Management, and Edgewood University (USA)—supported by earlier corporate roles at Dell India and Samsung Electro-Mechanics, where she gained expertise in product development and market strategy. Committed to high-quality online teaching, Dr. Vashishta leverages interactive pedagogy and technology‐enabled learning to empower business graduates to thrive in a dynamic global marketplace.

Academic & Professional Qualifications

  • PhD in Management (Retail Marketing), Bharathiar University, India, 2017
  • Master’s in Business Administration, Jagan Institute of Management Studies, approved by the All India Council for Technical Education, Ministry of Human Resource Development, Government of India, 2005
  • Bachelor’s in Electrical Engineering, Nagpur University, India, 2003
  • UGC-National Eligibility Test for Lectureship, India, 2008

Research Interests

  • Consumer behaviour
  • Service Convenience
  • Neuromarketing
  • Neuroscience and Branding
  • Circular Economy

Teaching Areas

  • Business Research Methods
  • Marketing Management
  • Consumer Behaviour
  • Ethics and Sustainability
  • Strategy and Consulting
  • Innovation and Entrepreneurship
  • Crisis Management in Business
  • International Business

Notable Publications

  1. Vashishta, D.S. & Balaji, B. (2016) ‘Retail Service Convenience in Hypermarkets of India and Indonesia’, International Journal of Applied Business and Economic Research, 14(8), pp. 5581–5593. (Scopus Indexed)
  2. Vashishta, D.S. (2012) ‘Social Cognitive Neuroscience, Marketing Persuasion & Customer Relations’, Procedia – Social and Behavioral Sciences, 65, pp. 1033–1039. ELSEVIER, Indonesia.
  3. Vashishta, D.S. & Balaji, B. (2012) ‘An Empirical Study on Innovative Business Strategies – Key to progress in emerging economies with special reference to Yes Bank’, Procedia – Social and Behavioral Sciences, 37, pp. 504–513, India. ELSEVIER.
  4. Vashishta, D.S. (2012) ‘Marketing Persuasion & Deception: The Neuromarketing Perspective’, Intensity: International Journal of Applied Social Science Research, 1(1), Malaysia.
  5. Vashishta, D.S. & Balaji, B. (2016) ‘Culture & Retail SST: Case of Hypermarkets in Jakarta’, Information Management and Business Review, 8(2), pp. 50–53, Bangkok.
  6. Vashishta, D.S. & Balaji, B. (2013) ‘Cross-Cultural Study of Customer Satisfaction with Self-Service Technology in Retail Settings of India & Indonesia’, International Journal of Management, 4(5), pp. 139–152, India.
  7. Vashishta, D.S. & Balaji, B. (2013) Cross-Cultural Study of Customer Satisfaction with Self-Service Technology in Retail Settings of India & Indonesia. International Journal of Management (IJM), 4(5), 139–152.

Achievements & Accolades

  1. Won 2nd Prize in International Case Conference at ICBM School of Business Excellence, Hyderabad, India, 2015
  2. Won 2nd Prize in National Case Conference at Sree Sastha Institute of Management, Chennai, India, 2014.