Identifying Exciting Research Projects: Guidelines and Trends

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Identifying Exciting Research Projects: Guidelines and Trends
Time: 04:00 pm - 05:00 pm

Sunway Institute for Global Strategy and Competitiveness (IGSC) is hosting a free online webinar on Identifying Exciting Research Projects: Guidelines and Trends featuring Prof. Dr. Dr. h.c. Marko Sarstedt, named a member of Clarivate Analytics’ Highly Cited Researchers List, which includes the “world’s most impactful scientific researchers".
 

What will you learn?
Hear perspectives on what qualifies a research idea as “great” from both an editor’s and author’s perspective.
Draw on success factor research in strategic management.
Discuss requirements that need to be met to translate a research project into a top-tier publication.
Overview of current trends in marketing that are generally applicable to other fields such as IS.

Speaker Profile
Marko Sarstedt is a chaired professor of marketing at the Ludwig-Maximilians-University Munich (Germany) and an adjunct research professor at Babeș-Bolyai-University Cluj-Napoca (Romania). His main research interest is the advancement of research methods to further the understanding of consumer behavior. His research has been published in Nature Human Behavior, Journal of Marketing Research, Journal of the Academy of Marketing Science, Multivariate Behavioral Research, Organizational Research Methods, MIS Quarterly, and Psychometrika, among others. His research ranks among the most frequently cited in the social sciences with more than 100,000 citations according to Google Scholar. Marko has been repeatedly named a member of Clarivate Analytics’ Highly Cited Researchers List, which includes the “world’s most impactful scientific researchers.” In March 2022, he was awarded an honorary doctorate from Babeș-Bolyai-University Cluj-Napoca for his research achievements and contributions to international exchange.

We cordially invite you to join us in this webinar to learn and be enlightened by ideas brought forward by an expert on turning an idea into a top-tier publication.

Virtual Zoom Webinar
19th December 2022 (Monday)
4:00 pm to 5:00 pm
Register at: https://bit.ly/Markowebinar