Empowering Businesses Through AI examines how organisations leverage AI to drive smarter decisions, enhance efficiency, and stay competitive in a swiftly evolving world. Grounded in the Malaysian context, this book addresses AI applications across key business functions from finance and customer engagement to human resources and supply chain operations. It also highlights real challenges, including ethics, governance, and workforce transformation. Integrating practical insights, case studies, and an academic
lens, this book is designed for professionals, business leaders, and students who intend to understand and apply AI meaningfully. It provides a clear, realistic approach to adopting AI as a strategic advantage, not just a technological trend.
WHERE ARTIFICIAL INTELLIGENCE MEETS BUSINESS VALUES
Empowering Businesses Through AI examines how organisations can leverage AI to drive smarter decisions, enhance efficiency, and stay competitive in a swiftly evolving world. Grounded in the Malaysian context, this book addresses AI applications across key business functions from finance and customer engagement to human resources and supply chain operations. It also highlights real challenges, including ethics, governance, and workforce transformation.
Integrating practical insights, case studies, and an academic lens, this volume provides a clear, realistic approach to adopting AI as a strategic advantage, not just a technological trend. Designed for professionals, business leaders, and students alike, this book equips readers not only with an understanding of AI but also with the ability to apply it with purpose and impact.
List of Figures
List of Tables
Preface
Chapter 1 The AI Revolution
Introduction
The AI Developmental Journey
Phases of AI
Organisational Perspective
AI in Malaysia
Development in Academic AI Research
Summary
Chapter 2 AI in Finance and Accounting
Introduction
AI in Finance and Accounting: The Malaysian Context
Use of AI in Finance and Accounting
Impact of AI in Finance and Accounting
Challenges of Using AI in Finance and Accounting
AI Challenges in Accounting and Finance: The Malaysian Context
AI Research in Accounting and Finance
Case Study
Summary
Chapter 3 AI in Customer Engagement and Branding
Introduction
AI in Customer Engagement in Malaysia
Use of AI in Customer Engagement Activities
Positive Impacts of AI in Customer Relationship Management
AI in Customer Engagement and Branding: Challenges and Solutions in Malaysia
AI Research in in Accounting and Finance
Case Study
Summary
Chapter 4 AI in Human Resource Management
Introduction
AI in Malaysian Human Resource Management
Use of AI in Human Resource Management
Impact of AI in Human Resource Management
Challenges Using AI in Human Resource Management
AI Research in Human Resource Management in Malaysia
Case Study
Summary
Chapter 5 AI in Production and Supply Chain
Introduction
AI Across Malaysia’s Manufacturing Chain: Production, Supply Chain, and R&D
Use of AI in Production and Supply Chain
Impact of AI in Production and Supply Chain
Dark Factories and AI
Challenges in Using AI in the Production and Supply Chain
Software and Selection Process
AI Research in Malaysia’s Production and Supply Chain
Case Study
Summary
Chapter 6 Moving AI Towards the Right Path: Ethics and Regulatory Frameworks
Introduction
Dominant Challenges of Implementing AI in Businesses: A Recap
Ethics: A Major Concern for AI Implementation
Is AI A Complex Maze for Malaysia?
AI Regulatory Framework
Summary
Further Reading
Index
Farzana Parveen Tajudeen is Associate Professor at Universiti Malaya, Malaysia, specialising in digital technologies, including AI, and their impact on business practices and workplace outcomes. Her work emphasises advancing effective digital transformation in organisations.
Devika Nadarajah is Associate Professor and Director of Research Programmes at Putra Business School. She specialises in supply chain management, with more than 10 years of industry experience in process improvement and organisational transformation.
Rani Angammah Sithambaram is an HRIS Lead with more than 10 years of global experience. She specialises in applying artificial intelligence in business, bridging HR and technology, and delivering practical insights on digital transformation, analytics, and organisational innovation in Malaysia.
Simon Karl Hubert Backhaus is Director of IRnow, specialising in artificial intelligence-supported vision and data analytics systems for the manufacturing industry.
Basic Information
- 978-629-7646-60-2 (Paperback)
