Farah Atiqah Mohamad Noor

Farah Atiqah Mohamad Noor

  • Lecturer
  • Associate Programme Leader of Internships
Department of Hospitality and Events
Google Scholar ORCID ResearchGate
SDGs Focus
Quality Education
Responsible Consumption and Production

Biography

Farah Atiqah is a Lecturer at Sunway University, specialising in Events Management. She has been a lecturer at the tertiary level since 2013 and joined Sunway University in 2017. She completed her MSc in Tourism at Taylor’s University, where she conducted research on a local community’s perception of slow tourism, a responsible form of tourism. Her Master's research work was funded by the Malaysia's Higher Education Ministry through the Long-Term Research Grant Scheme (LRGS grant no: JPT.S (BPKI)2000/09/01/015Jld.4(67)]). She is also responsible for the planning, management, and coordination of the internship component at the School of Hospitality and Service Management. She is currently a PhD candidate at Universiti Putra Malaysia, where her research focuses on Muslim-friendly tourism.

Academic & Professional Qualifications

  • PhD in Tourism, Universiti Putra Malaysia (current)
  • MSc in Tourism, Taylor’s University, Malaysia (2017)
  • BA (Hons) Tourism Management and Engineering, Taylor’s University, Malaysia (2012)
  • Dip in Tourism Management, Taylor’s University, Malaysia (2009)

Research Interests

  • Muslim-Friendly Tourism
  • Sociocultural impacts of tourism and events
  • Sustainable tourism and events
  • Rural tourism

Teaching Areas

  • Events
  • Tourism
  • Internship

Notable Publications

 

  1. Noor, F. A. M., Patovaki, J., & Stephenson, M. L. (2023), Tourism development in the Solomon Islands: Identifying the concerns and challenges. In Routledge Handbook on Tourism and Small Island States in the Pacific (pp. 154-164). Routledge.
  2. Mohamad Noor, F.A. (2023, November), Unravelling the expectations of Gen Z interns in the hospitality and tourism industry. The Edge Malaysia. Retrieved from: https://theedgemalaysia.com/content/advertise/unravelling-the-expectations-of-gen-z-interns-in-the-hospitality-and-tourism-industry
  3. Mohamad Noor, F.A., Patovaki, J. and Stephenson, M.L. (2022), Advancing Eco-Tourism as a COVID-19 Recovery Strategy in the Solomon Islands. Asia-Pacific Chrie Conference 2022 Virtual Conference, 23-25 May 2022.
  4. Mohamad Noor, F.A. (2022, September), Shaping the future of events with innovative ‘disruptions’. The Edge Markets. Retrieved from: https://www.theedgemarkets.com/content/advertise/shaping-future-events-innovative-disruptions
  5. Mohamad Noor, F.A., Basar, Z. and Abdullah, N. H. (2021), Marketing Muslim-friendly Tourism in Taiwan: A Review and Future Research Agenda. TRMC 2021 Online Conference, 11-13 October 2021.  
  6. Mohamad Noor, F.A. (2021, February), Reinventing Events in a Pandemic Environment. The Expat. Retrieved from: https://en.calameo.com/read/005063995dc6f5b96bf8f
  7. Mohamad Noor, F.A. (2018, June), Revolutionizing Technology in the Events Industry. The Expat. Retrieved from: https://en.calameo.com/read/005063995ddd40b809bff
  8. Noor, F.A.M. (2018) Malaysian Rural Community’s Perception of Slow Tourism: Case of Arau, Perlis. HUSTINC 2018 Conference (pp.24-35). Kuching, Malaysia: University Sains Malaysia.  
  9. Noor, F. A. M., Nair, V., & Mura, P. (2015). Conceptualizing a framework for slow tourism in a rural destination in Malaysia. Advanced Science Letters, 21(5), 1185-1188. 

For full list of publications, please go to Google Scholar.

Achievements & Accolades

  1. Member of Sustainable Business Research Cluster, Sunway University. 2021-ongoing
  2. GRA Master's Scholar under Long Term Research Grant for Responsible Rural Tourism Network awarded by Higher Education Ministry 2014 - 2016