- Head - Department of Marketing Strategy & Innovation
- Senior Lecturer
Department of Marketing Strategy & Innovation
Sunway Business School
- Senior Lecturer
Department of Marketing Strategy & Innovation
Sunway Business School
Staff Profiles
- Consumer behaviour (7)
- Machine Learning (5)
- Artificial Intelligence (4)
- Machine Learning (4)
- Artificial Intelligence (3)
- Data Mining (3)
- Education (3)
- Augmented reality (2)
- Blockchain (2)
- Corporate Finance (2)
- Corporate Social Responsibility (2)
- Data science (2)
- Destination branding (2)
- Destination marketing (2)
- E-Learning (2)
- ESG (2)
- Green marketing (2)
- Human Resource Management (2)
- Information Systems (2)
- Integrated Marketing Communication (2)
- Islamic Finance (2)
- Medical Education (2)
- Natural Language Processing (2)
- Pedagogy (2)
- Planetary Health (2)
- Qualitative Research (2)
- Sustainability (2)
- Sustainability Management (2)
- Sustainable Construction Materials (2)
- Sustainable consumption behaviour (2)
- Abstract algebra (1)
- Academic Success (1)
- Access and Equity (1)
- Activated carbon (1)
- Actuarial mathematics (1)
- Adaptive skills, ADHD, Autism, Executive functions (1)
- Advanced Econometrics (1)
- Advertising and Consumer Behavior (1)
- Advertising Effects (1)
- Ageing/Senior Consumer (1)
- Ageing research (1)
- AI & Strategic Management (1)
- AI & Sustainability (1)
- AI attitude (1)
- AI for Healthcare (1)
- AI Management (1)
- Air and Water Pollution (1)
- Alternative medicine & personal health management (1)
- Anxiety (1)
- Applied artificial intelligence (1)
- Applied Artificial Intelligence (1)
- Applied Economic Modelling - CGE Modelling (1)
- Applied Statistics (1)
- Artificial Intelligence (1)
- Artificial Intelligence in Communication (1)
- Asia Financial Economics (1)
- Asian Studies (1)
- Assay design for real-time absolute quantification of viruses (1)
- Assessment & Feedback (1)
- Attention (1)
- Audiovisual production (1)
- Auditing (1)
- Automated Test and Measurement Systems (1)
- Banking (1)
- Banking and Monetary (1)
- Banking Stability (1)
- Behavioural addictions (1)
- Behavioural Finance (1)
- Behavioural Modelling (1)
- Bibliometric Analysis (1)
- Big data (1)
- Big data Analytics (1)
- Big Data Analytics and Visualization (1)
- Biomass conversion (1)
- Biomass Valorization (1)
- Biomimicry design (1)
- Blended and Collaborative Learning (1)
- Blended learning (1)
- Brain Computer Interface (1)
- Branding and identity design (1)
- Brand Strategy (1)
- Business Analytics (1)
- Business Analytics in Banking and Education (1)
- Business and Economics (1)
- Business Ethics (1)
- Business Intelligence (1)
- Cancer Biology (1)
- Cancer genetics (1)
- Cancer genetics on solid tumours (1)
- Capital Markets and Industry Studies (1)
- Capital Markets Structure Analysis (1)
- Carbonation (1)
- Carbon dioxide capture and utilisation (1)
- Care aesthetics and policy (1)
- Career Discernment (1)
- Career Management (1)
- Cell Death in Human Diseases (1)
- Chemotherapeutic drug effect on amoebic infection (1)
- Child and adolescent mental health (1)
- Children with Special Needs (1)
- Cinema, filmmaking, pedagogy of arts, culture (1)
- Claim Experiences Of AI Vehicles Which Have Auto-Pilot Function Compared With Conventional Vehicle Insurance (1)
- Classroom Teaching Practices (1)
- Climate-chemistry Interaction (1)
- Clinical Bioinformatics & Precision Medicine (1)
- CO2 Capture and Utilisation (1)
- Coding theory (1)
- Cognitive Dissonance (1)
- Combinatorics (1)
- Communication (1)
- Communication and Media Education (1)
- Comparative genomic analysis of viruses (1)
- Computational Drug Discovery & Biomarker Identification (1)
- Computational Fluid Dynamics (1)
- Computer and Machine Vision (1)
- Computer Networks (1)
- Computer Vision (1)
- Computer Vision in Healthcare (1)
- Conceptual Arts & Conceptual Music (1)
- Consumer Behavior (1)
- Consumer Psychology (1)
- Contemporary actor's training in Asia (1)
- Continuous professional development (1)
- Conversion of lignocellulosic biomass to fuel source (1)
- Corporate Diversification Analysis (1)
- Corporate Finance Analysis. (1)
- Corporate Governance (1)
- Corporate Sustainability (1)
- COSMO-RS modelling (1)
- Creative Industries (1)
- Creative Pedagogies (1)
- Critical Sustainability (1)
- Cross-Cultural Communication (1)
- Cross-cultural performance practices and collaboration (1)
- Cultural Development in Borneo (1)
- Cultural Heritage Preservation (1)
- Culture and heritage research-creation projects (1)
- Culture of health in SMEs (1)
- Current issues in FinTech (1)
- Curriculum design (1)
- Cyberbullying (1)
- Data Analytics (1)
- Database Architecture (1)
- Data Driven Biomedical Data Science (1)
- Data Engineering (1)
- data envelopment analysis (1)
- Data Mining (1)
- Data Science, Data Mining (1)
- Decolonisation (1)
- Deep and Machine Learning (1)
- Deep Learning (1)
- Deep Learning and Neural Networks (1)
- Depression (1)
- Destination Branding and Communication; Strategic Communication and Marketing; Corporate Branding and Public Relations (1)
- Destination competitiveness (1)
- Development Economics (1)
- Devising (1)
- Digital Communication (1)
- Digital Construction Technology (1)
- Digital healthcare (1)
- Digital humanities (1)
- Digital Image Processing, Medical Image Analysis and Classification (1)
- Digital Learning (1)
- Digital Marketing (1)
- Digital transformation (1)
- Digital transformation impact on society, organizations and individual behavior (1)
- Digital Transformation in Hospitality (1)
- Digital Visual Effects (1)
- Distance education (1)
- Domain Adaptation (1)
- Dramaturgy (1)
- Dye-sensitized Solar Cell (1)
- Dynamic Simulation (1)
- E-Commerce (1)
- Early Childhood Education (1)
- Earnings Management and Value Relevance (1)
- Economic Policy Analysis (1)
- Economics Geography (1)
- Economics History (1)
- Economics of Migration (1)
- Economics of Religiosity (1)
- Edge Intelligence (1)
- Edtech (1)
- Educational psychology (1)
- Educational Research (1)
- Educational Technology (1)
- Education for Social Impact (1)
- Education for Sustainable Development (1)
- Education Technology (1)
- Electrochromic Supercapacitor (1)
- Electroencephalography (1)
- Embedded system applications (1)
- Embeded Systems (1)
- Embodied research and practices (1)
- Emerging learning technologies (1)
- Emotional Dynamics (1)
- Emotions (1)
- Employee well-being in emotionally demanding jobs (1)
- Employment decisions: turnover, retention, withdrawal (1)
- Energy economics (1)
- Energy Efficiency Optimisation (1)
- Entrepreneurship (1)
- Entrepreneurship and Small Business Ecosystems (1)
- Environment, health and well-being (1)
- Environment, technology and well-being (1)
- Environmental (1)
- Environmental Psychology (1)
- Environmental Rule and Law (1)
- Environmental sensitivity (1)
- Environmental sustainability (1)
- Ethics (1)
- Ethnomusicology (1)
- Evaluative Research (1)
- Event-related potentials (1)
- Experiential learning (1)
- Experimental Research (1)
- Fermentation Technology (1)
- Festivals and Events Tourism (1)
- Fibonacci numbers (1)
- Film (1)
- Film and media studies (1)
- Financial Accounting (1)
- Financial Analysis (1)
- Financial and Business Education (1)
- Financial Education (1)
- Financial Fraud Prevention (1)
- Financial Intermediation (1)
- Financial Literacy (1)
- Financial Literacy (1)
- Financial Markets (1)
- Financial Planning (1)
- Fluid mechanics (1)
- Food, culture, and society within the realm of food sociology (1)
- Food allergies and safety (1)
- Food studies including food consumption and purchasing pattern (1)
- Food tourism (1)
- Formal and informal learning (1)
- Formal Methods in Software Engineering (1)
- Freight Logistics (1)
- Functional Assymmetry (1)
- Furniture design (1)
- Game-based Educational Simulations (1)
- Gamified assessment (1)
- Gender & Tourism (1)
- Genetic Epidemiology (1)
- Geopolymer (1)
- Global Business Modelling (1)
- Graphic design and typography (1)
- Green Computing (1)
- Green solvent (1)
- Halal Food Tourism (1)
- Health-related quality of life in children with chronic illness (1)
- Healthcare Informatics (1)
- Healthcare Management (1)
- Health communication and social media (1)
- Health Financing (1)
- Health Informatics and Digital Health Analytics (1)
- Health literacy and well-being in parents and teachers of children with special needs (1)
- Health Management (1)
- Health psychology (1)
- Healthy Ageing (1)
- Higher Education Policy (1)
- Higher popular music education (1)
- Histopathological Images (1)
- Hospitality (1)
- Housing Economics (1)
- HPC, Machine Learning, Deep Learning (1)
- Human behaviour (1)
- Human computer interaction (1)
- Human Computer Interaction (1)
- Human factors in Software Systems (1)
- Humanitarian Logistics (1)
- Human resource analytics (1)
- Human Resource Management practices and employee and organization performance (1)
- Human Rights (1)
- hybrid k-means (1)
- Hypertension (1)
- ICT and Education in Vulnerable Communities (1)
- Identification Technology (1)
- Identity design (1)
- Image processing (1)
- Image Processing and Computer Vision (1)
- Image Retrieval (1)
- Immunotherapy for cancer (1)
- Improve psychological well-being (1)
- Indoor & Outdoor Air Quality (1)
- Industrial design (1)
- Industrial Internet of Things (1)
- Inflammatory Diseases (1)
- Influencer Marketing (1)
- Information Science and Management (1)
- Information Security (1)
- Information Technology (1)
- Innate and adaptive immunity (1)
- Instructional Design (1)
- Instructional designs and programs to improve learning outcome (1)
- Integrative Multi-Omics & Systems Biology (1)
- Intellectual Capital Management (1)
- Intelligent Health Information Systems (1)
- Interior design (1)
- International Business Communication (1)
- Internationalisation of higher education (1)
- International production sharing (1)
- International Trade (1)
- Internet of Things (1)
- Internet of things (IoT) (1)
- Internet of Things, Big-Data, Cloud Computing, and Data Center Networking (1)
- Interpersonal and organisational communication (1)
- interpersonal relationship (1)
- Intervention to overcome addictions (1)
- IoT Security (1)
- K-means (1)
- Knowledge Management & Law (1)
- Labour and Innovation in Emerging Markets (1)
- Labour Market Dynamics (1)
- Labour Migration and Cross-Border Mobilities within ASEAN (1)
- Leadership (1)
- Leadership and decision making at higher education (1)
- Lean Six Sigma (1)
- Liquid thermophysical characterisation (1)
- Lithium-ion battery (1)
- Loss reserving in non-life insurance (1)
- Low-Resource Language Processing (1)
- Machine/ Deep Learning and AI (1)
- Machine and deep learning including explainable AI (1)
- Machine Learning and AI relevant (1)
- Machine Learning and Predictive Modelling (1)
- Machine Learning Theory (1)
- Machine Translation (1)
- Mainstream children and adolescents (1)
- Malaysian identity (1)
- Manufacturing industry (1)
- Marine transportation (1)
- Marketing (1)
- Marketing Communication (1)
- Mathematical modelling (1)
- Mathematical modelling of infectious diseases (1)
- Mathematics Education (1)
- Matrix algebra (1)
- Mattering (1)
- Media (1)
- Media-induced Tourism (1)
- Media and Communication (1)
- Media and gender (1)
- Media information literacy (1)
- Media representation on Aghora culture, media representation on Orang Asli community (1)
- Medical Image Analysis (1)
- Medical Physics (1)
- Mental health (1)
- Mental health issues (1)
- MicroRNA profiling in communicable and non-communicable diseases (1)
- Mixed Reality (1)
- Mobile-instant messaging and well-being (1)
- Mobile computing (1)
- Mobile system (1)
- Model averaging (1)
- Modern Arts and Culture (1)
- Molecular epidemiology of respiratory viruses (1)
- Molecular pathology to aid in the diagnosis, prognostication, and treatment response prediction of cancer patients (1)
- Movement Detection (1)
- Multidisciplinary Research (1)
- Multilingual and Multimodal NLP (1)
- Multimedia (1)
- Multimodality in higher education (1)
- Multivariate power normal distribution (1)
- Museology and experiential design (1)
- Music Education (1)
- Music Preservation (1)
- Mutational analysis and epigenetic profiling of hepatitis B virus-associated disease outcome (1)
- Nanomaterials (1)
- Nanomaterial Sensors (1)
- Nanoparticles (1)
- Nanoparticles application on drug delivery (1)
- Nanotechnology (1)
- Natural Computing (1)
- Natural Products (1)
- Neoplasm (1)
- Network security (1)
- Net Zero (1)
- Neurodegeneration (1)
- Neurodegenerative Diseases (1)
- Neuroscience (1)
- new media literacy (1)
- New Music - Composition & Analysis (1)
- Numerical and analytical methods (1)
- Numerical methods (1)
- Nursing (1)
- Nursing Education (1)
- Nutrigenetics (1)
- Obesity (1)
- Oncology Nursing (1)
- Online Marketing (1)
- Online motivation and collaboration (1)
- Operational optimisation for sustainability (1)
- Operations Management (1)
- Optical Fiber for sensing (1)
- Optimization Algorithms (1)
- Optoelectronics (1)
- Organizational Behaviour (1)
- Outsourcing (1)
- Panel data analysis (1)
- Pathogen Functional Genomics & Virulence Modeling (1)
- Performance pedagogy and technology (1)
- Politics of Tourism (1)
- Popular music learning (1)
- Popular music studies and music subcultures (1)
- Positive Psychology and Well-being (1)
- Pre and Post Decisional Behaviour (1)
- Primary care problems in the elderly (1)
- Pro-environmental behavior (1)
- Problem Based Learning (1)
- Process Control (1)
- Process Design and Simulation (1)
- Process Intensification (1)
- Professional identity: novice health care workers (1)
- Project Management (1)
- Prosocial & altruistic behaviour (1)
- Psycho-social Problems of different strata of Community (1)
- Psychological Disorders (1)
- Psychological well-being & mental health in higher education contexts (1)
- Psychology (1)
- Psychology in communication (1)
- Psychology of the gifted child (1)
- Psychometric evaluation (1)
- Psychometrics (1)
- Psychosocial intervention among parents and their children with special needs (1)
- Public Health – Non-communicable Diseases (1)
- Public relations issues and functions (1)
- Quality improvement interventions in clinical nursing/practice (1)
- Quantitative Analysis Modelling (1)
- Radiation dosimetry (1)
- Radioanalytical techniques for characterisation of media (1)
- Recommender Systems (1)
- Reduce burnout among nurses (1)
- Regenerative and Sustainable Tourism in Heritage & Cultural Conservations (1)
- Reinforcement Learning-Based Optimization Models (1)
- Religious tourism (1)
- Renal Nursing (1)
- Resource Recovery from Waste / Wastewater – Bioplastics and Bio-flocculants (1)
- Responsible packaging (1)
- Responsible tourism (1)
- Restaurant revenue management (1)
- Retirement Planning (1)
- Risk and protective factors of suicidal ideation (1)
- Risk Management Analysis (1)
- Road Accident Analysis (1)
- Robotic Process Automation (1)
- Salt reduction and control (1)
- Scholarship of Teaching and Learning (1)
- Sculpture and functional art (1)
- Security (1)
- Self-directed online learning (1)
- Sensor Technology (1)
- Service quality and recovery (1)
- Services Marketing & Recovery (1)
- Sharing Economy/Peer-to-Peer Model (1)
- Smart transportation system (1)
- Social Consciousness & Service Learning (1)
- Social Enterprise (1)
- Social media (1)
- Social media and education (1)
- Social Media Ecosystems (1)
- Social Network Analysis (1)
- Social sciences (1)
- Software Defined Networking (1)
- Software Engineering Development (1)
- Solid mechanics (1)
- Solo traveller (1)
- Speech and language (1)
- Stateless Persons and Refugees (1)
- Statistical Analysis (1)
- Statistics (1)
- Stigma, health and psychological disorders (1)
- Strategic Communication (1)
- Structural Engineering (1)
- Subjective Well-Being (1)
- Supply Chain Governance (1)
- Supply Chain Risks Management (1)
- Supply Chain Strategy (1)
- Supportive Care (1)
- Surface and pattern design (1)
- Sustainability (1)
- Sustainability and Sustainability Reporting (1)
- Sustainability Reporting (1)
- Sustainable and Ethical Branding (1)
- Sustainable design (1)
- Sustainable design - refashioning, upcycling, repurposing (1)
- Sustainable e-service (1)
- Sustainable Entrepreneurship and Responsible Innovation (1)
- Sustainable Finance (1)
- Sustainable Tourism/Marketing (1)
- Teacher Competency (1)
- Teaching and Learning in Accounting Education (1)
- Teaching and Learning using extended reality technology (1)
- Teaching innovations (1)
- Teaching of Sustainability (1)
- Technology-enhanced learning (1)
- Technology Acceptance (1)
- Technology adoption (1)
- Technology Innovation (1)
- Technology innovation adoption (1)
- Text Mining (1)
- The cultural politics of the Malaysian media and performing arts (1)
- The impact of corporate social responsibility (CSR) initiatives on corporate reputation (1)
- Theory & Analysis (1)
- Therapeutic development and discovery for pathogenic microorganisms (1)
- Thermoelectric (1)
- Threat Intelligence (1)
- Time series econometrics (1)
- Tiny/Embedded Machine Learning (1)
- Total Quality Management (1)
- Tourism (1)
- Tourism & Sustainability (1)
- Tourism development and management (1)
- Traumatic Brain Injury (1)
- Travel market and behaviour (1)
- Trust and reputation management (1)
- Ultrasound Indoor Localization (1)
- Vaccinology (1)
- Valuation (1)
- Viral immunology (1)
- Virtual Reality (1)
- Virtual Reality (1)
- Visible Light Positioning (1)
- Waste Management (1)
- Waste water treatment (1)
- Wellness Tourism (1)
- Wireless body and Vehicular Networks (1)
- Wireless Communications and Networks (1)
- Wireless Networks / WSNs (1)
- Wireless sensor networks (1)
- Work-Integrated Learning (1)
- (-) Sustainable Marketing (2)
