Professor Lim Weng Marc

Professor Lim Weng Marc

  • Dean
  • Distinguished Professor
Department of Marketing Strategy & Innovation
Google Scholar ORCID Scopus ResearchGate
SDGs Focus
No Poverty
Gender Equality
Decent Work and Economic Growth

Biography

Professor Lim Weng Marc, PhD, is the Dean of Sunway Business School. He also serves as the Editor in Chief of Activities, Adaptation and Aging (Routledge), Global Business and Organizational Excellence (Wiley), and International Journal of Quality and Innovation (Inderscience), as well as an Associate Editor of Journal of Business Research (Elsevier) and Journal of Strategic Marketing (Routledge).

Professor Lim is an award-winning multipotentialite who is ranked in the Top 2% of Scientists in the World based on the Science-wide Author Database developed by Elsevier BV and Stanford University in 2020 and 2021. He is also the Record Holder for “Youngest Professor” in the Malaysia Book of Records (MBR) since 2020, and an Honoree of the 2019 Ten Outstanding Young Malaysians by Junior Chamber International (JCI).

Professor Lim is a disciplinary expert in behavioral science and strategic marketing and a methodological expert in scientometrics and experimental research. He has received thousands of citations for ± 100 manuscripts that he has published in journals ranked “A*” and “A” by the Australian Business Deans Council, such as Annals of Operations Research, Business Strategy and the Environment, Economic Modelling, European Journal of Marketing, Industrial Marketing Management, Journal of Advertising, Journal of Advertising Research, Journal of Behavioral and Experimental Economics, Journal of Behavioral and Experimental Finance, Journal of Business Research, Journal of Business and Industrial Marketing, Journal of Consumer Behaviour, International Journal of Consumer Studies, Journal of International Marketing, Journal of Retailing and Consumer Services, Journal of Small Business Management, Journal of Strategic Marketing, Marketing Intelligence and Planning, Marketing Theory, Psychology and Marketing, Social Indicators Research, Current Issues in Tourism, Tourism Management Perspectives, Tourism Recreation Research, International Journal of Hospitality Management, Journal of Hospitality Marketing and Management, Journal of Leisure Research, Behaviour and Information Technology, Computers and Education, Electronic Commerce Research, Electronic Markets, Internet Research, Journal of Information Science, Journal of Information Systems, and Technological Forecasting and Social Change, among others. His prolific publication record in “A*” and “A” journals by the Australian Business Deans Council backed by more than $10 million of grant monies places him as No. 1 in Malaysia and No. 18 in the World in the List of Top Individual Business Researchers according to P-Rank 2022 (https://dx.doi.org/10.2139/ssrn.3998541).

Professor Lim has also led high-level public policy discussions at the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the World Economic Forum (WEF). He is a regular keynote and plenary speaker for international conferences on:

Academic research (https://doi.org/10.1080/02642069.2022.2047941)
Business strategy (https://doi.org/10.1016/j.indmarman.2017.03.011)
Challenger marketing (https://doi.org/10.1016/j.indmarman.2019.08.009)
Entrepreneurship education (https://doi.org/10.1177/0022057420914905)
Sustainability marketing (https://doi.org/10.1177/18393349211069152)

Professor Lim holds a Bachelor with First Class Honors and a PhD with Full Scholarship + Stipend from Monash University, and multiple certificates post-PhD, including a Graduate Certificate in Learning and Teaching (Higher Education) with High Distinction (CGPA 4.0) from Swinburne University and a Certificate in School Management and Leadership from Harvard University.

Learn more about Professor Lim at https://www.wengmarc.com and contact him at @limwengmarc on social media or @email via email.

Academic & Professional Qualifications

Certificate in School Management and Leadership, Harvard University, United States of America (2021)
Graduate Certificate in Learning and Teaching Higher Education, Swinburne University, Australia (2018)
Doctor of Philosophy, Monash University, Australia (2018)
Bachelor of Business and Commerce Honours, Monash University, Australia (2011)

Research Interests

  • Behavioral Science
  • Experimental Research
  • Scientometrics
  • Strategic Marketing

Teaching Areas

  • Marketing
  • Research Methodology

Notable Publications

  1. Bamel, Nisha, Satish Kumar, Umesh Bamel, Weng Marc Lim, and Riya Sureka. (Accepted). The state of the art of innovation management: Insights from a retrospective review of the European Journal of Innovation Management. European Journal of Innovation Management. (Web of Science SSCI Impact Factor 2020: 4.691; Scopus 2021: Q1-ranked).
  2. Chopra, Ishani Patharia, Weng Marc Lim, and Tanu Jain. (Accepted). Electronic word of mouth on social networking sites: What inspires travelers to engage in opinion seeking, opinion passing, and opinion giving? Tourism Recreation Research. (ABDC 2019: A-ranked; Web of Science ESCI; Scopus). (Corresponding author).
  3. Donthu, Naveen, Satish Kumar, Riya Sureka, Weng Marc Lim, and Vijay Pereira. (Accepted). Foundations of knowledge management: Intellectual structure and citation drivers of the Journal of Knowledge Management. Journal of Knowledge Management. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 8.182; Scopus).
  4. Donthu, Naveen, Satish Kumar, Saumyaranjan Sahoo, Weng Marc Lim, and Yatish Joshi. (Accepted). Thirty years of product and brand management research: A retrospective review of the Journal of Product and Brand Management using bibliometric analysis. Journal of Product and Brand Management. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 4.335; Scopus).
  5. Kamboj, Shampy, Manita Matharu, Weng Marc Lim, Faizan Ali, and Satish Kumar. (Accepted). Consumer adoption of green hotels: Understanding the role of value, innovation, and involvement. Journal of Hospitality Marketing and Management. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 7.022; Scopus).
  6. Kumar, Satish, Andrea Paltrinieri, Weng Marc Lim, Nitesh Pandey, and Debmalya Mukherjee. (Accepted). European Journal of International Management: Past, present, and future. European Journal of International Management. (Web of Science SSCI Impact Factor 2020: 2.507; Scopus 2019: Q1-ranked).
  7. Kumar, Satish, Dipasha Sharma, Sandeep Rao, Weng Marc Lim, and Sachin Kumar Mangla. (Accepted). Past, present, and future of sustainable finance: Insights from big data analytics through machine learning of scholarly research. Annals of Operations Research. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 4.854; Scopus).
  8. Kumar, Satish, Weng Marc Lim, Uthayasankar Sivarajah, and Jaspreet Kaur. (Accepted). Artificial intelligence and blockchain integration in business: Trends from a bibliometric-content analysis. Information Systems Frontiers. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 6.191; Scopus).
  9. Lim, Weng Marc and Marc Arul Weissmann. (Accepted). Toward a theory of behavioral control. Journal of Strategic Marketing. (ABDC 2019: A-ranked; Web of Science ESCI; Scopus).
  10. Lim, Weng Marc, Gaurav Gupta, Baidyanath Biswas, and Rohit Gupta. (Accepted). Collaborative consumption continuance: A mixed-methods analysis of the service quality-loyalty relationship in ridesharing services. Electronic Markets. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 4.765; Scopus).
  11. Lim, Weng Marc, Ida Fatimawati Adi Badiozaman, and Hugh Leong. (Accepted). Unraveling the expectation-performance gaps in teacher behavior: Insights from the student engagement perspective. Quality in Higher Education. (ERA 2010: A-ranked; Web of Science ESCI; Scopus 2020: Q1-ranked).
  12. Lim, Weng Marc, Maria Vincenza Ciasullo, Alexander Douglas, and Satish Kumar. (Accepted). Environmental social governance (ESG) and total quality management (TQM): A multi-study meta-systematic review. Total Quality Management & Business Excellence. (Web of Science SSCI Impact Factor 2020: 3.824; Scopus 2020: Q1-ranked).
  13. Lim, Weng Marc, Sahil Gupta, Arun Aggarwal, Justin Paul, and Priyanka Sadhna. (Accepted). How do digital natives perceive and react toward online advertising? Implications for SMEs. Journal of Strategic Marketing. (ABDC 2019: A-ranked; Web of Science ESCI; Scopus).
  14. Lim, Weng Marc, Satish Kumar, Nitesh Pandey, Tareq Rasul, and Vidhu Gaur. (Accepted). From direct marketing to interactive marketing: A retrospective review of the Journal of Research in Interactive Marketing. Journal of Research in Interactive Marketing. (Web of Science SSCI Impact Factor 2020: 4.018; Scopus 2021: Q1-ranked).
  15. Lim, Weng Marc, Tareq Rasul, Ashfaq Ahmad. (Accepted). A unified theory of open government and social mediatization. Business Information Review. (ABDC 2019; Scopus 2019: Q1-ranked).
  16. Patil, Vijaya, Hema Date, Satish Kumar, Weng Marc Lim, and Naveen Donthu. (Accepted). The making of box-office collection: Qualitative insights from Bollywood. Marketing Intelligence and Planning. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 3.491; Scopus).
  17. Rao, Purnima, Satish Kumar, Meena Chavan, and Weng Marc Lim. (Accepted). A systematic literature review on SME financing: Trends and future directions. Journal of Small Business Management. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 4.544; Scopus).
  18. Rasul, Tareq, Aaron Wijeratne, Samaneh Soleimani, and Weng Marc Lim. (Accepted). Where there’s sugar there’s sugar-related mobile apps: What factors motivate consumers’ continued use of m-health? Journal of Strategic Marketing. (ABDC 2019: A-ranked; Web of Science ESCI; Scopus). (Corresponding author).
  19. Rasul, Tareq, Weng Marc Lim, Michael Dowling, Satish Kumar, and Raouf Ahmad Rather. (Accepted). Advertising expenditure and stock performance: A bibliometric analysis. Finance Research Letters. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2021: 9.848; Scopus).
  20. Sahoo, Saumyaranjan, Satish Kumar, Mohammad Zoynul Abedin, Weng Marc Lim, Suresh Kumar Jakhar (Accepted). Deep learning applications in manufacturing operations: A bibliometric analysis. Journal of Enterprise Information Management. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2021: 5.661; Scopus).
  21. Sahoo, Saumyaranjan, Satish Kumar, Uthayasankar Sivarajah, Weng Marc Lim, J. Christopher Westland, and Ashwani Kumar. (Accepted). Blockchain for sustainable supply chain management: Trends and ways forward. Electronic Commerce Research. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 3.747; Scopus).
  22. Tham, Wan Kei, Weng Marc Lim, Julian Vieceli. (Accepted). Foundations of consumption and production in the sharing economy. Electronic Commerce Research. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 3.747; Scopus).
  23. Varma, A., Satish Kumar, Weng Marc Lim, and Nitesh Pandey. (Accepted). Personnel Review at age 50: A retrospective using bibliometric analysis. Personnel Review. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 3.434; Scopus).
  24. Yap, Sheau Fen, Weng Marc Lim, Sanjaya Singh Gaur, and Pek Yean Lim. (Accepted). A framework for preventive health marketing. Journal of Strategic Marketing. (ABDC 2019: A-ranked; Web of Science ESCI; Scopus). (Corresponding author).
  25. Chandra, Shobhana, Sanjeev Verma, Weng Marc Lim, Satish Kumar, and Naveen Donthu. (2022). Personalization in personalized marketing: Trends and ways forward. Psychology & Marketing, Vol. 39 No. 8, pp. 1529-1562. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 2.939; Scopus). (Corresponding author).
  26. Ciasullo, Maria Vincenza, Maria Rosaria Carli, Weng Marc Lim, and Rocco Palumbo. (2022). Co-producing scientific knowledge from an open innovation perspective: An examination of citizen science in the healthcare ecosystem. European Journal of Innovation Management, Vol. 25 No. 6, pp. 365-392. (Web of Science SSCI Impact Factor 2020: 4.691; Scopus 2021: Q1-ranked).
  27. Donthu, Naveen, Weng Marc Lim, Satish Kumar, and Debidutta Pattnaik. (2022). A scientometrics study of the Journal of Advertising Research. Journal of Advertising Research, Vol. 62 No. 2, pp. 105-117. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 3.154; Scopus).
  28. Donthu, Naveen, Weng Marc Lim, Satish Kumar, and Debidutta Pattnaik. (2022). The Journal of Advertising’s production and dissemination of advertising knowledge: A 50th anniversary commemorative review. Journal of Advertising, Vol. 51 No. 2, pp. 153-187. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 5.522; Scopus).
  29. Jopp, Ryan, Hassan Daronkola Kalantari, Weng Marc Lim, Lynn Ling Min Wee, and Ai Ling Lim. (2022). Tourist segments of eco-cultural destinations. Current Issues in Tourism, Vol. 25 No. 14, pp. 2253-2268. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 7.430; Scopus).
  30. Kumar, Satish, Filomena Maggino, Raj V. Mahto, Riya Sureka, Leonardo Salvatore Alaimo, and Weng Marc Lim. (2022). Social Indicators Research: A retrospective using bibliometric analysis. Social Indicators Research, Vol. 162 No. 1, pp. 413-448. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 2.614; Scopus).
  31. Kumar, Satish, Jing Jian Xiao, Debidutta Pattnaik, Weng Marc Lim, and Tareq Rasul. (2022). Past, present, and future of bank marketing: A bibliometric analysis of International Journal of Bank Marketing (1983–2020). International Journal of Bank Marketing, Vol. 40 No. 2, pp. pp. 341-383. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 4.412; Scopus).
  32. Kumar, Satish, Ofer H. Azar, Nitesh Pandey, and Weng Marc Lim. (2022). Fifty years of the Journal of Behavioral and Experimental Economics: A bibliometric review. Journal of Behavioral and Experimental Economics, Vol. 96, Article 101819. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 1.382; Scopus).
  33. Kumar, Satish, Saumyaranjan Sahoo, Weng Marc Lim, and Léo-Paul Dana. (2022). Religion as a social shaping force in entrepreneurship and business: Insights from a technology-empowered systematic literature review. Technological Forecasting and Social Change, Vol. 175, Article 121393. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 8.593; Scopus).
  34. Kumar, Satish, Saumyaranjan Sahoo, Weng Marc Lim, Sascha Kraus, and Umesh Bamel. (2022). Fuzzy-set qualitative comparative analysis (fsQCA) in business and management research: A contemporary overview. Technological Forecasting and Social Change, Vol. 178, Article 121599. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 8.593; Scopus).
  35. Lim, Weng Marc. (2022). The sustainability pyramid: A hierarchical approach to greater sustainability and the United Nations Sustainable Development Goals with implications for marketing theory, practice, and public policy. Australasian Marketing Journal, Vol. 30 No. 2, pp. 142-150. (ABDC 2019: A-ranked; Web of Science ESCI; Scopus).
  36. Lim, Weng Marc and Tareq Rasul. (2022). Customer engagement and social media: Revisiting the past to inform the future. Journal of Business Research, Vol. 148, pp. 325-342. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 7.550; Scopus).
  37. Lim, Weng Marc and Wai Ming To. (2022). The economic impact of a global pandemic on the tourism economy: The case of COVID-19 and Macao’s destination- and gambling-dependent economy. Current Issues in Tourism, Vol. 25 No. 8, pp. 1258-1269. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 7.430; Scopus).
  38. Lim, Weng Marc, Arun Aggarwal, and Ravi Dandotiya (2022). Marketing luxury services beyond affluence in the new normal: Insights from fine dining during the coronavirus pandemic. Journal of Retailing and Consumer Services, Vol. 66, Article 102936. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 7.135; Scopus).
  39. Lim, Weng Marc, Pervaiz Khalid Ahmed, and Md Yunus Ali. (2022). Giving electronic word of mouth (eWOM) as a prepurchase behavior: The case of online group buying. Journal of Business Research, Vol. 146, pp. 582-604. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 7.550; Scopus).
  40. Lim, Weng Marc, Satish Kumar, and Faizan Ali. (2022). Advancing knowledge through literature reviews: “What”, “why”, and “how to contribute”. The Service Industries Journal, Vol. 42 No. 7-8, pp. 481-513. (Web of Science SSCI Impact Factor 2020: 6.539; Scopus 2020: Q1-ranked).
  41. Lim, Weng Marc, Satish Kumar, Sanjeev Verma, and Rijul Chaturvedi. (2022). Alexa, what do we know about conversational commerce? Insights from a systematic review. Psychology & Marketing, Vol. 39 No. 6, pp. 1129-1155. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 2.939; Scopus).
  42. Lim, Weng Marc, Tareq Rasul, Satish Kumar, and Mamun Ala. (2022). Past, present, and future of customer engagement. Journal of Business Research. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 7.550; Scopus).
  43. Mandrinos, Symeon, Weng Marc Lim, and Constance Sat Lin Liew. (2022). De-internationalisation through the lens of intellectual property rights. Thunderbird International Business Review, Vol. 64 No. 1, pp. 13–24. (Web of Science ESCI; Scopus 2020: Q1-ranked). (Corresponding author).
  44. Mukherjee, Debmalya, Weng Marc Lim, Satish Kumar, and Naveen Donthu. (2022). Guidelines for advancing theory and practice through bibliometric research. Journal of Business Research, Vol. 148, pp. 101-115. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 7.550; Scopus).
  45. Pattnaik, Debidutta, Satish Kumar, Bruce Burton, and Weng Marc Lim. (2022). Economic Modelling at thirty-five: A retrospective bibliometric survey. Economic Modelling, Vol. 107, Article 105712. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 3.127; Scopus).
  46. Prasad, Krishna, Satish Kumar, Shridev Devji, Weng Marc Lim, Nandan Prabhu, and Sudhir Moodbidri. (2022). Corporate social responsibility and cost of capital: The moderating role of policy intervention. Research in International Business and Finance, Vol. 60, Article 101620. (Web of Science SSCI Impact Factor 2020: 4.091; Scopus 2020: Q1-ranked).
  47. Soni, Gunjan, Satish Kumar, Raj V. Mahto, Sachin K. Mangla, M. L. Mittal, and Weng Marc Lim. (2022). A decision-making framework for Industry 4.0 technology implementation: The case of FinTech and sustainable supply chain finance for SMEs. Technological Forecasting and Social Change, Vol. 180, Article 121686. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 8.593; Scopus).
  48. Tang, Kar Foong, Pei-Lee Teh, Weng Marc Lim, and Shaun Wen Huey Lee. (2022). Perspectives on mobility among older adults living with different frailty and cognitive statuses. Journal of Transport and Health, Vol. 24, Article 101305. (Web of Science SSCI Impact Factor 2020: 2.796; Scopus 2020: Q1-ranked).
  49. Varma, Arup, Satish Kumar, Riya Sureka, and Weng Marc Lim. (2022). What do we know about career and development? Insights from Career Development International at age 25. Career Development International, Vol. 27 No. 1, pp. 113-134. (Web of Science SSCI Impact Factor 2020: 3.792; Scopus 2020: Q1-ranked).
  50. Chopra, Meenu, Neha Saini, Satish Kumar, Arup Varma, Sachin Kumar Mangla, and Weng Marc Lim. (2021). Past, present, and future of knowledge management for sustainability. Journal of Cleaner Production, Vol. 328, Article 129592. (ABDC 2019: A-ranked; Web of Science SCI Impact Factor 2020: 9.297; Scopus).
  51. Donthu, Naveen, Satish Kumar, Debidutta Pattnaik, and Weng Marc Lim. (2021). A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing. Psychology & Marketing, Vol. 38 No. 5, pp. 834–865. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 2.939; Scopus).
  52. Donthu, Naveen, Satish Kumar, Debmalya Mukherjee, Nitesh Pandey, and Weng Marc Lim. (2021). How to conduct a bibliometric analysis: An overview and guidelines. Journal of Business Research, Vol. 133, pp. 285–296. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 7.550; Scopus).
  53. Donthu, Naveen, Satish Kumar, Nitesh Pandey, and Weng Marc Lim. (2021). Research constituents, intellectual structure, and collaboration patterns in Journal of International Marketing: An analytical retrospective. Journal of International Marketing, Vol. 29 No. 2, pp. 1–25. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 8.125; Scopus [Lead Article]).
  54. Goodell, John W., Satish Kumar, Weng Marc Lim, and Debidutta Pattnaik. (2021). Artificial intelligence and machine learning in finance: Identifying foundations, themes, and research clusters from bibliometric analysis. Journal of Behavioral and Experimental Finance, Vol. 32, Article 100577. (ABDC 2020: A-ranked; Web of Science ESCI; Scopus).
  55. Gupta, Sharad, Weng Marc Lim, Harsh Verma, and Michael Polonsky. (2021). Precursors and impact of mindful consumption. Advances in Consumer Research, Vol. 49, pp. 472-473. (ERA 2010: A-ranked; Scopus).
  56. Hosen, Mosharrof, Samuel Ogbeibu, Beena Giridharan, Tat-Huei Cham, Weng Marc Lim, and Justin Paul. (2021). Individual motivation and social media influence on student knowledge sharing and learning performance: Evidence from an emerging economy. Computers & Education, Vol. 172, Article 104262. (ERA 2010: A-ranked; Web of Science SSCI Impact Factor 2020: 8.538; Scopus 2020: Q1-ranked).
  57. Kumar, Satish, Neeraj Pandey, Weng Marc Lim, Akash Nil Chatterjee, and Nitesh Pandey. (2021). What do we know about transfer pricing? Insights from bibliometric analysis. Journal of Business Research, Vol. 134, pp. 275–287. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 7.550; Scopus). (Corresponding author).
  58. Kumar, Satish, Riya Sureka, Weng Marc Lim, Sachin Kumar Mangla, and Nisha Goyal. (2021). What do we know about business strategy and environmental research? Insights from Business Strategy and the Environment. Business Strategy and the Environment, Vol. 30 No. 8, pp. 3454-3469. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 10.302; Scopus).
  59. Kumar, Satish, Weng Marc Lim, Nitesh Pandey, and James Christopher Westland. (2021). 20 years of Electronic Commerce Research. Electronic Commerce Research, Vol. 21 No. 1, pp. 1–40. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 3.747; Scopus [Lead Article]).
  60. Lim, Weng Marc. (2021). A marketing mix typology for integrated care: The 10 Ps. Journal of Strategic Marketing, Vol. 29 No. 5, pp. 453–469. (ABDC 2019: A-ranked; Web of Science ESCI; Scopus).
  61. Lim, Weng Marc. (2021). Conditional recipes for predicting impacts and prescribing solutions for externalities: The case of COVID-19 and tourism. Tourism Recreation Research, Vol. 46 No. 2, pp. 314–318. (ABDC 2019: A-ranked; Web of Science ESCI; Scopus).
  62. Lim, Weng Marc. (2021). Pro-active peer review for premier journals. Industrial Marketing Management, Vol 95, pp. 65–69. (ABDC 2019: A*-ranked; Web of Science SSCI Impact Factor 2020: 6.960; Scopus).
  63. Lim, Weng Marc. (2021). Toward an agency and reactance theory of crowding: Insights from COVID-19 and the tourism industry. Journal of Consumer Behaviour, Vol. 20 No. 6, pp. 1690-1694. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 3.280; Scopus).
  64. Lim, Weng Marc, Ashfaq Ahmad, Tareq Rasul, and M. Omar Parvez. (2021). Challenging the mainstream assumption of social media influence on destination choice. Tourism Recreation Research, Vol. 46 No. 1, pp. 137–140. (ABDC 2019: A-ranked; Web of Science ESCI; Scopus).
  65. Lim, Weng Marc, Sheau Fen Yap, and Marian Makkar. (2021). Home sharing at the tipping point: What do we know, how do we know, and where should we be heading? Journal of Business Research, Vol. 122, pp. 534–566. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2019: 4.874; Scopus).
  66. Paul, Justin, Weng Marc Lim, Aron O’Cass, Andy Wei Hao, and Stefano Bresciani. (2021). Scientific Procedures and Rationales for Systematic Literature Reviews (SPAR-4-SLR). International Journal of Consumer Studies. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2020: 3.864; Scopus). (Corresponding author).
  67. Lee, Loong Yi, Weng Marc Lim, Pei-Lee Teh, Omar Ali Syadiqeen, and Surya Nurzaman. (2020). Understanding older adult-soft service robot interaction: Insights from robotics and technology acceptance model. AIS Transactions on Human-Computer Interaction, Vol. 12 No. 3, pp. 125–145. (ABDC 2019: A-ranked).
  68. Lim, Weng Marc. (2020). A typology of student diversity and an inclusive student learning support system: Insights for higher education. Educational Practice and Theory, Vol. 42 No. 1, pp. 81-87. (ERA 2010: A-ranked; Scopus).
  69. Lim, Weng Marc. (2020). An equity theory perspective of online group buying. Journal of Retailing and Consumer Services, Vol. 54, Article 101729. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2019: 4.219; Scopus).
  70. Lim, Weng Marc. (2020). Challenger marketing. Industrial Marketing Management, Vol. 84, pp. 342-345. (ABDC 2019: A*-ranked; Web of Science SSCI Impact Factor 2019: 4.695; Scopus).
  71. Lim, Weng Marc. (2020). PPR: Research directions in information systems field, current status and future trends: A literature analysis of AIS basket of top journals. Australasian Journal of Information Systems. Vol. 24. (ABDC 2019: A-ranked; Web of Science ESCI; Scopus).
  72. Lim, Weng Marc. (2020). In defense of challenger marketing. Journal of Business-to-Business Marketing, Vol. 27 No. 4, pp. 397–406. (Web of Science SSCI Impact Factor 2019: 0.543; Scopus 2016: Q1-ranked).
  73. Lim, Weng Marc. (2020). The sharing economy: A marketing perspective. Australasian Marketing Journal, Vol. 28 No. 3, pp. 4–13. (ABDC 2019: A-ranked; Web of Science ESCI; Scopus).
  74. Lim, Weng Marc and Symeon Mandrinos. (2020). Incidental findings on multimodel comparison, hypothesis testing error, and its solution: The case of information, knowledge, and career pursuit. Australasian Journal of Information Systems. Vol. 24. (ABDC 2019: A-ranked; Web of Science ESCI; Scopus).
  75. Lim, Weng Marc, Cynthia Su Chen Phang, and Ai Ling Lim. (2020). The effects of possession- and social inclusion-defined materialism on consumer behavior toward economical versus luxury product categories, goods versus services product types, and individual versus group marketplace scenarios. Journal of Retailing and Consumer Services. Vol. 56, Article 102158. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2019: 4.219; Scopus).
  76. Lim, Weng Marc, Ida Fatimawati Adi Badiozaman, and Mung Ling Voon. (2020). Barriers to workforce re-entry among single mothers: Insights from urban Sarawak, Malaysia. Journal of International Women’s Studies, Vol. 21 No. 6, pp. 430-452. (ERA 2010: A-ranked; Scopus).
  77. Lim, Weng Marc, Pei-Lee Teh, and Pervaiz Khalid Ahmed. (2020). How do consumers react to new product brands? Marketing Intelligence and Planning, Vol. 38 No. 3, pp. 369-385. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2019: 2.164; Scopus).
  78. Lim, Weng Marc, Tareq Rasul, and Roger Clarke. (2020). PPR: The challenges involved in establishing a research technique. Australasian Journal of Information Systems. Vol. 24. (ABDC 2019: A-ranked; Web of Science ESCI; Scopus).
  79. Lim, Weng Marc, Teck-Weng Jee, and Ernest Cyril de Run. (2020). Strategic brand management for higher education institutions with graduate degree programs: Empirical insights from the higher education marketing mix. Journal of Strategic Marketing, Vol. 28 No. 3, pp. 225-245. (ABDC 2019: A-ranked; Web of Science ESCI; Scopus).
  80. Lim, Weng Marc, Teck-Weng Jee, Kar Seng Loh, and Elena Gregoria Chin-Fern Chai. (2020). Ambience and social interaction effects on customer patronage of traditional coffeehouses: Insights from kopitiams. Journal of Hospitality Marketing and Management, Vol. 29 No. 2, pp. 182-201. (ABDC 2019: A-ranked; Web of Science SSCI Impact Factor 2019: 4.489; Scopus).

Achievements & Accolades

2021 -

International, Top 1,000 Contributors, Top 1,000 Collaborators, and Top 250 Individuals in Business Research in the World, Australia Business Deans Council List, P-Rank.

2021 -

International, Top 2% of Scientists in the World, Science-wide Author Databases of Standardized Citation Indicators, Elsevier and Stanford University.

2020 -

National, Youngest Professor (Record Holder), Malaysia Book of Records (MBR).

2020 -

Institutional, Swinburne Sarawak Teaching Excellence Award (Winner), Swinburne University.

2019 -

National, National Outstanding Educator Award (Winner), Private Education Cooperative of Malaysia

2019 -

Institutional, Swinburne Research Impact Award (First Place), Swinburne University

2019 -

Institutional, Swinburne Sarawak Research Excellence Award (Winner), Swinburne University

2019 -

Institutional, Vice-Chancellor’s Teaching Excellence Award (Highly Commended), Swinburne University

2019 -

International, Publons Peer Reviewer Award (Winner), Clarivate Analytics (Web of Science)

2019 -

National, Ten Outstanding Young Malaysians (Winner), Junior Chamber International (JCI)

2018 -

National, National Outstanding Educator Award (Finalist), Private Education Cooperative of Malaysia

2018 -

Institutional, Vice-Chancellor’s Research Excellence Award (Highly Commended), Swinburne University

2018 -

International, Publons Peer Reviewer Award (Winner), Clarivate Analytics (Web of Science)

2012 -

International, Best Paper Award (Winner), International Conference on Contemporary Marketing Issues

2010 -

International, Best Paper Award (Winner), International Conference of the Global Academy of Business and Economics Research

2010 -

Institutional, Dean’s Honors List (Winner), Monash University

2009 -

Institutional, Dean’s Commendation List (Winner), Monash University

2005 -

Institutional, Overall Best Student Award in Arts Stream (Winner), Sekolah Menengah Kebangsaan USJ 13

2005 -

Institutional, Overall Best Student Award in Economics (Winner), Sekolah Menengah Kebangsaan USJ 13

Professional Associations

  1. Editor in Chief, Activities, Adaptation and Aging (Routledge)
  2. Editor in Chief, Global Business and Organizational Excellence (Wiley)
  3. Editor in Chief, International Journal of Quality and Innovation (Inderscience)
  4. Associate Editor, Journal of Business Research (Elsevier)
  5. Associate Editor, Journal of Strategic Marketing (Routledge)
  6. Guest Editor, Electronic Commerce Research (Springer)
  7. Guest Editor, International Journal of Consumer Studies (Wiley)
  8. Editorial Advisory Board, Asia Pacific Journal of Business Administration (Emerald)
  9. Editorial Advisory Board, The Total Quality Management Journal (Emerald)
  10. Editorial Board, Journal of Consumer Behaviour (Wiley)
  11. Editorial Board, Journal of Computer Information Systems (Taylor and Francis)
  12. Section Editor, Australasian Journal of Information Systems (Australian Computer Society)
  13. Advisor, Nation Building School
  14. Assessor, Malaysian Higher Education Institutions Quality Assurance Network
  15. Discussion Leader, United Nations Education, Scientific and Cultural Organization
  16. Discussion Leader, World Economic Forum
  17. Founding Curator, Global Shapers Community Kuching Hub
  18. Secretary, IEEE Technology and Engineering Management Society (Malaysia Chapter)