Dr Marvello Yang

Dr Marvello Yang

  • Lecturer
Department of Management
  • Sunway Business School
Faculty of Business and Law
Google Scholar ORCID Scopus ResearchGate Web of Science
SDGs Focus
Good Health and Well Being
Industry, Innovation and Infrastructure
Reduced Inequalities
Responsible Consumption and Production

Biography

Marvello Yang is a Lecturer in Entrepreneurship at Sunway Business School, Sunway University, Malaysia, where he contributes to teaching, research, and academic development in the fields of business and entrepreneurship. His areas of expertise include strategic management, entrepreneurship, human resource management, management studies, and research methodology. Throughout his academic career, he has demonstrated a strong commitment to advancing knowledge, fostering innovation, and supporting student learning and development.

Born in Pontianak, Indonesia, in 1990, Dr. Yang has built a distinguished academic profile supported by extensive scholarly achievements. He obtained his first doctoral degree in Strategic Management from Trisakti University, Indonesia, in 2019, followed by a PhD in Entrepreneurship from Universiti Malaysia Sarawak (UNIMAS) in 2024. His research excellence has been recognized through various academic accomplishments, including receiving an Outstanding Research Award from the Faculty of Economics and Business at Universiti Malaysia Sarawak.

In addition to his academic responsibilities, Dr. Yang is an accomplished researcher, editor, and author whose publications have contributed to both theoretical and practical advancements in entrepreneurship, strategic management, sustainability, and digital business. He serves as Editor-in-Chief of TECHBUS (Journal of Technology and Business), editor board in Discover Sustainability (Q1), and is actively involved as a reviewer and editorial board member for several international journals. He is also widely recognized as a keynote speaker and communication specialist, frequently invited to present at international conferences, seminars, and professional forums on entrepreneurship, innovation, and business development. Through his scholarly contributions, public engagements, and educational leadership, Dr. Yang continues to influence the advancement of entrepreneurship education and inspire future business leaders and entrepreneurs.

Academic & Professional Qualifications

  • PhD, University of Malaysia, Sarawak (2024)
  • PhD in Management, Trisakti Univeristy, Indonesia (2019)
  • Master of Management, Tanjungpura University, Indonesia (2016)
  • Master of Economics, Tanjungpura University, Indonesia (2016)
  • Bachelor of Marketing Management, Ilmu Ekonomi dan Bisnis Indonesia (2014)

Teaching Areas

  • Entrepreneurship
  • Business & Management
  • Research Methodology

Courses Taught

  • Entrepreneurship, New Venture Planning/Creation, SMEs Management
  • Creative Mindset and Entrepreneurship

Notable Publications

Al Mamun, A., Yang, M., Hayat, N., Gao, J., & Yang, Q. (2025). The nexus of environmental values, beliefs, norms and green consumption intention. Humanities and Social Sciences Communications, 12(1), 634.

Malarvizhi, C. A. N., Al Mamun, A., Reza, M. N. H., & Yang, M. (2025). Seniors’ attitudes and intention toward IoT enabled healthcare devices in emerging economies. Scientific Reports, 15(1), 13320.

Akther, M., Reza, M. N. H., Al Mamun, A., Aziz, N. A., & Yang, M. (2025). Modelling the mass adoption potentials of fashion-augmented reality among the young consumers: evidence from an emerging economy. Journal of Fashion Marketing and Management: An International Journal, 29(3), 459-479.

Yang, J., Al Mamun, A., Reza, M. N. H., Yang, M., & Abd Aziz, N. (2024). Predicting the significance of consumer environmental values, beliefs, and norms for sustainable fashion behaviors: The case of second-hand clothing. Asia Pacific Management Review, 29(2), 179-194.

Yang, M., Gao, J., Yang, Q., Al Mamun, A., Masukujjaman, M., & Hoque, M. E. (2024). Modeling the intention to consume and willingness to pay premium price for 3D-printed food in an emerging economy. Humanities and Social Sciences Communications, 11(1), 274.

Yang, M., Reza, M. N. H., Yang, Q., Al Mamun, A., & Hayat, N. (2024). Modelling the mass consumption potential of Plant Based Meat: Evidence from an emerging economy. Heliyon, 10(2).

Yang, M., Al Mamun, A., Gao, J., Rahman, M. K., Salameh, A. A., & Alam, S. S. (2024). Predicting m-health acceptance from the perspective of unified theory of acceptance and use of technology. Scientific reports, 14(1), 339.

Al Mamun, A., Naznen, F., Yang, M., Yang, Q., Wu, M., & Masukujjaman, M. (2023). Predicting the intention and adoption of wearable payment devices using hybrid SEM-neural network analysis. Scientific reports, 13(1), 11217.

Achievements & Accolades

This work was supported by a fundamental research grant from the Ministry of Higher Education, Indonesia (290/C3/DT.05.00/PL-BARU/2026).