Update on the School of Hospitality’s Research Seminar Series
The School of Hospitality (SOH) recently held its 7th and 8th Research Seminar Series which was presented by Dr Tan Ai Ling and Ms Belinda Fong.
Dr Tan Ai Ling, a PhD graduate from Taylor’s University Malaysia presented her research, entitled “Ethnicity and Peranakan Cuisine Purchase Intention: A Comparison Between Malay, Chinese and Indian Gen-Yers”.
Dr Ai Ling shared her research which is aimed to examine the relationship between food choice motives and purchase intentions of Gen-Y towards Peranakan cuisine with ethnicity as the moderating factor. Her results suggested that sensory appeal is the most critical food choice motive that influences Gen-Y’s attitude towards Peranakan cuisine and there is no significant difference on food choice motives towards attitude and purchase intention of Peranakan cuisine, especially between Malay and Chinese.
Whereas Ms. Belinda, a Masters of Communications graduate from the University of Science Malaysia, presented her research in a presentation entitled: “A Content Analysis of Product Appeals in Online TV Food Advertisements Targeting Children”. She observed that there is an increasing number of obese children, which represents a major public health problem around the world. Her findings identified the major forms of persuasive appeal utilized by food marketers in advertisements to target children using content analysis.
Sponsored by The Ritz Carlton and JW Marriott Kuala Lumpur, this seminar series is part of SOH’s commitment to strive for research excellence where faculty members and other academicians will be provided with an excellent opportunity to exchange research expertise and ideas, which will pave a way for future research collaborations.
Throughout this series leading academics, distinguished guest speakers and faculty members are invited to share the latest research advances in their field, especially to contribute to the continuing professional development of the faculty.
All university colleagues as well as staff from other universities are welcomed to attend the SOH Research Seminar Series. For details of forthcoming sessions, please contact, Dr. Daisy at @email.
