UNIQLO: The Power of Clothing. Our Sustainability Journey

We're excited to share the success of the special talk on sustainability efforts hosted by the Department of Marketing Strategy & Innovation in collaboration with UNIQLO! The event, titled "UNIQLO: The Power of Clothing. Our Sustainability Journey," aimed to encourage students to embrace sustainable fashion practices in their personal lives and promote responsible consumer behavior.

UNIQLO, a renowned brand committed to sustainability, shared its remarkable journey in promoting responsible manufacturing, sourcing, and recycling of clothing. Participants gained valuable insights into the environmental and social impacts of the fashion industry, along with practical strategies for making sustainable fashion choices. Together, we can make a difference in the world of fashion!

Special thanks to UNIQLO Team:
1. Diane Foo, Sustainability ASEAN Regional Lead, 
2. Ron Teo, Sustainability Manager
3. Zoe Liew, Sustainability Manager

The talk also emphasized the importance of responsible consumer behavior. Participants were encouraged to make conscious choices, support ethical brands, and prioritize quality and durability over fast fashion trends. By adopting a mindful approach to fashion, we can reduce waste, conserve resources, and contribute to a more sustainable future. Each of us has the power to shape the industry through our purchasing decisions!

We extend our heartfelt thanks to the Department of Marketing Strategy & Innovation lecturers; Dr Suzanne Tan and Dr Evelyn Toh and UNIQLO's team for their collaboration in organizing this impactful event. Their commitment to sustainability and promoting responsible fashion practices is truly commendable!

To all the participants, we applaud your active engagement and enthusiasm to embrace sustainable fashion. Remember, your choices can make a positive impact on the environment and society. Together, let's continue to champion sustainability and create a more conscious and responsible fashion industry!