Artificial Intelligence – A Catalyst for Inclusive Next-Generation Marketing
Sunway Business School gathered at the stunning rooftop observation deck for an insightful forum on how Artificial Intelligence (AI) can drive inclusivity in next-generation marketing on 23 November 2024.
With a stellar lineup of industry leaders and academic experts, we explored the transformative power of AI in creating a more diverse and equitable marketing landscape.
Key takeaways from the event included:
- How AI can help identify and mitigate biases in marketing strategies.
- The role of AI in amplifying diverse voices and targeting previously overlooked audiences.
- Leveraging AI to tailor messaging that resonates with individuals on a deeper, more inclusive level.
A big thank you to our engaging panelists and moderator, Kelvin Tong, Leong Weng Kin, Dr. Geetha Nadarajan PhD, and Safwaan Azmi, for steering the discussion and ensuring a dynamic exchange of ideas.
What’s Next?
This forum was more than just a conversation—it was a call to action. Participants walked away with practical strategies to integrate AI into their diversity, equity, and inclusion (DEI) efforts. The event also served as a platform for continuous professional development, with attendees earning CIM CPD eligibility.
We’re thrilled to see the growing interest in CIM qualifications, and we look forward to fostering a new wave of marketing professionals equipped with digital agility and a commitment to inclusivity.
Stay tuned for more events that push boundaries and spark innovation. Let’s continue to harness the power of AI for a better, more inclusive future.
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