SBS Students Tackle Real-World Strategies in Digital Campaign Creative Brief Challenge
Sunway Business School had the pleasure of hosting a Digital Campaign Creative Brief Challenge for Dr Soon Pei Shan's Digital Marketing class on 29 November 2024.
The engaging session was facilitated by Walliyaddin Abdul Khalik, the SBS Digital Media & Communication Manager, which aimed to bridge academic learning with industry practices, giving students a unique opportunity to gain practical insights from an industry professional.
Walliyaddin shared his extensive knowledge and real-world experiences in crafting effective campaign briefs, offering students a deeper understanding of how marketing strategies are executed in the digital landscape.
His presentation covered key elements of a campaign brief, such as identifying objectives, understanding target audiences, and developing creative solutions—skills directly relevant to their ongoing assessments.
Sunway Business School extends its gratitude to Walliyaddin for his time and expertise and applauds Dr Soon’s initiative in organizing this valuable session for her students. It was a meaningful experience that not only enhanced students’ academic understanding but also prepared them for future careers in digital marketing.
