Muhammad Afiq bin Sukiman

Muhammad Afiq bin Sukiman

  • Teaching Fellow and Programme Leader
  • for BA (Hons) in Advertising and Branding
Department of Communication


Afiq Sukiman is an adept academician and professional, experience in marketing communication, branding, event management, and multimedia production. Having served at esteemed institutions like Xiamen University Malaysia, SEGi University, and UiTM, he adeptly combines industry expertise with academic insight. Afiq actively contributes to curriculum development and undertakes pivotal administrative roles, collaborating on notable projects with partners like Leo Burnett, Canon and TusStar. His teaching philosophy integrates real-world experiences, offering students a practical perspective for holistic professional and personal development. 

Academic & Professional Qualifications

  • Master of Information Warfare Studies, Universiti Teknologi MARA, Malaysia (2010)
  • Bachelor of Mass Communication (Hons) (Publishing), Universiti Teknologi MARA, Malaysia (2007)
  • Diploma in Communication & Media, Universiti Teknologi MARA, Malaysia (2005)

Research Interests

  • Film Studies
  • Marketing Communications
  • Photography
  • Media and Propaganda

Teaching Areas

  • Media and Communication Studies
  • Advertising
  • Digital Marketing

Courses Taught

  • Creative Thinking
  • Digital Marketing
  • Digital Photography
  • Digital Publishing

Notable Publications

  1. Sukiman, A. S., Y, Y. C. and Tan, P. L. (2023). Exploring the impact of user-generated content on place branding: A study of UNESCO World Heritage Sites in Malaysia on Instagram. SEARCH Journal of Media and Communication Research, 15(3), 15–32.  
  2. Sukiman, A. S., Tan, P. L. and Wang, C. (2023). Transforming the Entertainment Industry: The Demand of OTT Platform During Covid-19. In Balaraman, R.A., Rahman, N. A. A. and Mukhiar, S. N. S. (Ed), Covid-19 Its Impact on the People of Malaysia (In Press). Penerbit UPSI.