Micro-credential in Advanced Revenue Management



Course CodeMGT5113
SynopsisRevenue Management introduces you to the basics of revenue management in the hotel industry: how to apply pricing and length-of-stay tools and how to measure your revenue management performance. It is designed to inspire you to shift your thinking about revenue management from a focus on occupancy and average room rate to a focus on revenue per available room (RevPAR). In addition, you will learn how to accurately forecast guest arrivals at your hotel, examine pricing models in accordance with revenue management principles, and to manage overbooking. The techniques and practices discussed in this course are applicable to a variety of service management roles. This course will enable you to compile detailed plan and recommendations of implementation of revenue
management strategy at workplace.
Learning Outcomes
  • Assess factor contributing to revenue gaps in hospitality business.
  • Discriminate between the different emerging trends, issues and challenges in sustainable revenue management.
  • Develop various revenue strategies for successful hospitality businesses. 
Delivery ModeFace-to-face
Duration of Study18 April to 16 August 2024 (14 weeks)

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Entry Requirements

At least Pre-University Qualification or a minimum of 3 years relevant working experience 


21 years old and above 

Language Proficiency

Credit in SPM English or Equivalent

Scholarships and Financial Aid

For more information about the scholarships and financial aid, please visit the SEG Scholarships website.

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