Micro-credential in Brand Management for Hospitality Business



Course CodeMGT5123
SynopsisThis subject aims to offer an advanced knowledge of the concepts and tactics of brand management focusing on the hospitality products and services. It emphasises upon an evaluation of branding from a competitive perspective. Discussion on key success factors for formation, extension and internationalization of branding are also included in this subject. Case studies, assignments, and exams are implemented in facilitating the learning and a range of international brands from the hospitality sector will be examined.  
Learning Outcomes
  • Evaluate the concepts, characteristics and concerns of an effective hospitality branding.
  • Propose branding strategies for hospitality products / services and new market entrants. 
  • Combine different trends, issues and insights pertaining to brand conscious behaviors in strategy development and implementation.
Delivery ModeFace-to-face
Duration of Study12 September 2024 to 10 January 2025 (14 weeks)

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Entry Requirements

At least Pre-University Qualification or a minimum of 3 years relevant working experience


21 years old and above

Language Proficiency

Credit in SPM English or Equivalent

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For more information about the scholarships and financial aid, please visit the SEG Scholarships website.

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