Micro-credential in Competitive Strategies for Hospitality Business



Course CodeBUS5024
SynopsisThis subject aims to provide an advanced knowledge and understanding of the concepts and tools for competitive strategy. It focuses upon the evaluation of hospitality business from a competitive perspective within the domestic and international hospitality sectors in which they operate. Case studies, industry-related projects, and seminars are used to assess a variety of hospitality organisations.  
Learning Outcomes
  • Appraise the process, concepts, and context of competitive strategy implementation. 
  • Design business strategies for corporate or business unit and functional levels.
  • Compare data related to  competitive business environment in strategy formulation.
Delivery ModeFace-to-face
Duration of Study12 September 2024 to 10 January 2025 (14 weeks)

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Entry Requirements

At least Pre-University Qualification or a minimum of 3 years relevant working experience


21 years old and above

Language Proficiency

Credit in SPM English or Equivalent

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