Overview
| Course Code | EVE5013 |
| Synopsis | Events have become an increasingly important revenue generating, marketing and branding tool within the hospitality business. As such, this subject highlights the importance of events to a hospitality business. It provides students with theoretical knowledge required to organize a range of events, as well as drawing awareness to the multicultural challenges faced by an events planner particularly when the event is organized for an international audience. This subject also discusses events planning and management issues on a global scale. |
| Learning Outcomes |
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| Delivery Mode | Face-to-face |
| Duration of Study | 18 April to 16 August 2024 (14 weeks) |
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Entry Requirements
At least Pre-University Qualification or a minimum of 3 years relevant working experience
Age
21 years old and above
Language Proficiency
Credit in SPM English or Equivalent
Scholarships and Financial Aid
For more information about the scholarships and financial aid, please visit the SEG Scholarships website.
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