Overview
| Course Code | INN5014 |
| Synopsis | In a globalised world and an increasingly competitive marketplace with changing socioeconomic environments, innovation and technological advancements have become vitally important. In order to be successful in today’s hospitality and service industries, a clear and strong strategically focused marketing direction is required. Managers and marketers also need a holistic understanding of how marketing systems and processes align with other elements of businesses to present develop innovative and cohesive strategies. As such, this subject provides an in-depth understanding of how innovation, technology and marketing can be used to transform hospitality and service-related industries in the international marketplace. This subject highlights the importance of the use of research to develop and successfully market hospitality products and services. |
| Learning Outcomes |
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| Delivery Mode | Face-to-face |
| Duration of Study | 12 September 2024 to 10 January 2025 (14 weeks) |
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Entry Requirements
At least Pre-University Qualification or a minimum of 3 years relevant working experience
Age
21 years old and above
Language Proficiency
Credit in SPM English or Equivalent
Scholarships and Financial Aid
For more information about the scholarships and financial aid, please visit the SEG Scholarships website.
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