Micro-credential in Marketing Innovation in Hospitality Business



Course CodeINN5014
SynopsisIn a globalised world and an increasingly competitive marketplace with changing socioeconomic environments, innovation and technological advancements have become vitally important. In order to be successful in today’s hospitality and service industries, a clear and strong strategically focused marketing direction is required. Managers and marketers also need a holistic understanding of how marketing systems and processes align with other elements of businesses to present develop innovative and cohesive strategies. As such, this subject provides an in-depth understanding of how innovation, technology and marketing can be used to transform hospitality and service-related industries in the international marketplace.  This subject highlights the importance of the use of  research to develop and successfully market hospitality products and services.
Learning Outcomes
  • Evaluate hospitality marketing projects for innovation and technology-centrism.
  • Propose technological innovation strategies in the field of hospitality marketing.
  • Design innovative incubation hospitality marketing project using the latest technologies.
Delivery ModeFace-to-face
Duration of Study12 September 2024 to 10 January 2025 (14 weeks)

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Entry Requirements

At least Pre-University Qualification or a minimum of 3 years relevant working experience


21 years old and above

Language Proficiency

Credit in SPM English or Equivalent

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