Dr Chong Poh Ling
- Lecturer
Biography
I am an inquisitive academician with almost 25 years of academic and industry experience. I have worked in both government and private institutions. Before joining Sunway University, I was in UiTM as a Senior Lecturer, supervising postgraduate (MBA and PhD) students and teaching undergraduate students. Prior to that, I was in SEGi University as a Senior Lecturer in the Graduate School of Business. I have supervised about 20 PhD/DBA students and am an examiner for a few Viva Voce and proposal defense. Area of interest includes Small and Medium Enterprises (SMEs), Firm Performance, Internationalisation. Courses taught: Research Methodology, Managerial Economics, Statistics, Organisational Behaviour.
Academic & Professional Qualifications
- Ph.D. in Business Economics (UPM)
- Master in Business Administration (UUM)
- Bachelor of Economics (Hons) (UPM)
Research Interests
- Small and Medium Enterprises (SMEs)
- Firm Performance
- Internationalisation
Teaching Areas
- Economics
- Quantitative Methods Research Methods, Research Methodology
- Business Management
Courses Taught
- Microeconomics, Macroeconomics, Economics for Business, International Economics, Managerial Economics
- Quantitative Methods Research Methods, Research Methodology, Statistics
- Organisational Behaviour, Entrepreneurship
Notable Publications
Azam, S. M. F. & Chong, P. L. . The Entrepreneurial Enthusiasm: Do We Observe “Reluctance” in Entrepreneurship among Malaysian Youth? Lambert Academic Publishing.
Chong, P. L., San Ong, T., Abdullah, A., & Choo, W. C. . Effect of Internationalisation on Balanced Scorecard among Malaysian Small and Medium Enterprises. Asian Journal of Accounting and Governance, 12. ESCI Indexed.
Chong, P. L., San Ong, T., Amalina Abdullah and Wei Chong Choo . Internationalisation and innovation on balanced scorecard (BSC) among Malaysian small and medium enterprises (SMEs). Management Science Letters,9(10), 1617-1632. Q2 - Scopus Ranked.
Chong, P. L., and San Ong, T. . A conceptual framework of dimensions of business network and balanced scorecard. In Ong Tze San (Eds.), Contemporary Accounting Research. (pp. 31-54). UPM.
