Dr Chong Poh Ling

Dr Chong Poh Ling

  • Lecturer
Department of Economics & Finance

Biography

I am an inquisitive academician with almost 25 years of academic and industry experience. I have worked in both government and private institutions. Before joining Sunway University, I was in UiTM as a Senior Lecturer, supervising postgraduate (MBA and PhD) students and teaching undergraduate students. Prior to that, I was in SEGi University as a Senior Lecturer in the Graduate School of Business. I have supervised about 20 PhD/DBA students and am an examiner for a few Viva Voce and proposal defense. Area of interest includes Small and Medium Enterprises (SMEs), Firm Performance, Internationalisation. Courses taught: Research Methodology, Managerial Economics, Statistics, Organisational Behaviour.

Academic & Professional Qualifications

  • Ph.D. in Business Economics (UPM)
  • Master in Business Administration (UUM)
  • Bachelor of Economics (Hons) (UPM)

Research Interests

  • Small and Medium Enterprises (SMEs)
  • Firm Performance
  • Internationalisation

Teaching Areas

  • Economics
  • Quantitative Methods Research Methods, Research Methodology
  • Business Management

Courses Taught

  • Microeconomics, Macroeconomics, Economics for Business, International Economics, Managerial Economics
  • Quantitative Methods Research Methods, Research Methodology, Statistics
  • Organisational Behaviour, Entrepreneurship

Notable Publications

2022 -

Azam, S. M. F. & Chong, P. L. . The Entrepreneurial Enthusiasm: Do We Observe “Reluctance” in Entrepreneurship among Malaysian Youth? Lambert Academic Publishing.

2019 -

Chong, P. L., San Ong, T., Abdullah, A., & Choo, W. C. . Effect of Internationalisation on Balanced Scorecard among Malaysian Small and Medium Enterprises. Asian Journal of Accounting and Governance, 12. ESCI Indexed.

2019 -

Chong, P. L., San Ong, T., Amalina Abdullah and Wei Chong Choo . Internationalisation and innovation on balanced scorecard (BSC) among Malaysian small and medium enterprises (SMEs). Management Science Letters,9(10), 1617-1632. Q2 - Scopus Ranked.

2018 -

Chong, P. L., and San Ong, T. . A conceptual framework of dimensions of business network and balanced scorecard. In Ong Tze San (Eds.), Contemporary Accounting Research. (pp. 31-54). UPM.

Achievements & Accolades

Recipient of Graduate on Time (GOT) for PhD