Dr Chong Poh Ling
- Lecturer
Biography
I am an inquisitive academician with almost 25 years of academic and industry experience. I have worked in both government and private institutions. Before joining Sunway University, I was in UiTM as a Senior Lecturer, supervising postgraduate (MBA and PhD) students and teaching undergraduate students. Prior to that, I was in SEGi University as a Senior Lecturer in the Graduate School of Business. I have supervised about 20 PhD/DBA students and am an examiner for a few Viva Voce and proposal defense. Area of interest includes Small and Medium Enterprises (SMEs), Firm Performance, Internationalisation. Courses taught: Research Methodology, Managerial Economics, Statistics, Organisational Behaviour.
Academic & Professional Qualifications
- Ph.D. in Business Economics (UPM)
- Master in Business Administration (UUM)
- Bachelor of Economics (Hons) (UPM)
Research Interests
- Small and Medium Enterprises (SMEs)
- Firm Performance
- Internationalisation
Teaching Areas
- Economics
- Quantitative Methods Research Methods, Research Methodology
- Business Management
Courses Taught
- Microeconomics, Macroeconomics, Economics for Business, International Economics, Managerial Economics
- Quantitative Methods Research Methods, Research Methodology, Statistics
- Organisational Behaviour, Entrepreneurship
Notable Publications
Azam, S. M. F. & Chong, P. L. . The Entrepreneurial Enthusiasm: Do We Observe “Reluctance” in Entrepreneurship among Malaysian Youth? Lambert Academic Publishing.
Chong, P. L., San Ong, T., Amalina Abdullah and Wei Chong Choo . Internationalisation and innovation on balanced scorecard (BSC) among Malaysian small and medium enterprises (SMEs). Management Science Letters,9(10), 1617-1632. Q2 - Scopus Ranked.
Chong, P. L., San Ong, T., Abdullah, A., & Choo, W. C. . Effect of Internationalisation on Balanced Scorecard among Malaysian Small and Medium Enterprises. Asian Journal of Accounting and Governance, 12. ESCI Indexed.
Chong, P. L., and San Ong, T. . A conceptual framework of dimensions of business network and balanced scorecard. In Ong Tze San (Eds.), Contemporary Accounting Research. (pp. 31-54). UPM.
