3rd International Tourism and Retail Service Management Conference 2021

About the Conference

The 3rd International Tourism Retail and Service Management Conference (TRMC) 2021 builds on previous conferences hosted by the Macao Institute for Tourism Studies in 2018 and Nankai University (China) in 2019. This is a two-day all-virtual conference held between October 12-13, 2021 (Malaysia Time Zone). The conference will be hosted by the School of Hospitality and Service Management at Sunway University in partnership with Macao Institute for Tourism Studies (Macau, SAR-China) University of South Carolina (USA) and Nankai University (China). The main theme of this conference is “Developing Sustainable Tourism Retailing”.

The theme of sustainability is highly relevant given the significant changes to the retail industry brought about by the COVID-19 pandemic. As tourism destinations have had to close-up all around the world, the retail landscape has been significantly impacted. Looking to the future, how will tourism destinations sustainably reopen their attractions, facilities and retailing to tourists? As shopping is being shifted online, there is also a need to question how the retail offering will have to innovate to entice customers back? What will the future retail environment look like? How will the retail experience have to change? This begs questions of not only identifying market and financial sustainability, but also the question of long-term environmental sustainability.

TRMC 2021 strives to bring together leading academics, researchers and scholars to exchange their experiences and findings on all various aspects of sustainability. It provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss recent innovations, trends, concerns encountered, and solutions utilised in this field. This is vital in research endeavours as sustainability is increasingly prone to an era of tourism and retail management through meaningful multi-disciplinary collaborations.

This conference will also include a moderated industry panel session, featuring unique yet eclectic areas of discussion by industry collaborators: Mr KS Wong (Senior General Manager, Sunway Malls), and Mr Paul Gibbons (Managing Director, Sports Direct). Participants of the conference will also get to experience a virtual “Mindfulness Workout Session” brought to you by Sunway Lagoon. Join us to also stand a chance to win entrance tickets to this multi-park destination, located in the heart of Sunway City!


About the Consortium Network

Nankai University 南开大学 is a public research university based in Tianjin (China) and was founded in 1919, and was the first university in China to offer undergraduate degrees in hospitality and tourism in 1981 through its College of Tourism and Service Management.

University of South Carolina (USA) was created in 1866, and its College of Hospitality, Retail and Sport Management was founded in 1962 with the aim to prepare the next generation of leaders by integrating experiential learning, teaching excellence, impactful research and industry collaboration.

The Macao Institute for Tourism Studies (SAR China) also known as 澳門旅遊學院 or the Instituto de Formação Turística was founded in 1995 to be an institute of higher education in Macau. Today, it offers Bachelor, Masters and PhD’s.

Host Institution

sunwa university shsm

Academic Partners

macau institute fortourism studies
university of south carolina chrsm
nankai university ctsm