The subject provides students with further aspects of accommodation management and revenue strategies, the application of the revenue strategy in managing hotel accommodation changes, issues, and performance both at the front office and accommodation areas.
Revenue Management introduces you to the basics of revenue management in the hotel industry: how to apply pricing and length-of-stay tools and how to measure your revenue management performance. It is designed to inspire you to shift your thinking about revenue ...
This subject aims to offer an advanced knowledge of the concepts and tactics of brand management focusing on the hospitality products and services. It emphasises upon an evaluation of branding from a competitive perspective. Discussion on key success factors for ...
The subject provides an introductory, general underpinning knowledge about the business events industry. It will include management techniques and strategies required for successful event programme planning, budgeting, contracts, marketing, destination site, facility selection ...
The tourism and hospitality industry contributes significantly to a nation’s economy and employs a large number of people. The industry has an ongoing commitment to training in both customer service and technical areas. The curriculum will help to prepare students to step into a wide range of service sectors and to become active stakeholders in the hospitality and tourism industry ...
This subject aims to provide an advanced knowledge and understanding of the concepts and tools for competitive strategy. It focuses upon the evaluation of hospitality business from a competitive perspective within the domestic and international hospitality sectors in ...
This subject will identify and analyse a range of global and local trends and contemporary issues that are affecting the hospitality and related industries now and into the future. It will critically examine the drivers of change and assess their likely impacts on hospitality businesses ...
Events have become an increasingly important revenue generating, marketing and branding tool within the hospitality business. As such, this subject highlights the importance of events to a hospitality business. It provides students with theoretical knowledge required to organize a range ...
The subject aims to equip students with basic knowledge in all aspects of running and managing a food and beverage outlet concerning with the production of quality goods and services, and what are the scientific methods and tools in ensuring the business operations are ...
In a globalised world and an increasingly competitive marketplace with changing socioeconomic environments, innovation and technological advancements have become vitally important. In order to be successful in today’s hospitality and service industries, a clear and strong strategically ...
