Dr Serena Leow Wai Yee

Dr Serena

Dr Serena Leow Wai Yee

  • Senior Lecturer
Department of Communication

Biography

Prior to joining academia, Serena was an industry practitioner with experience working on business consulting projects with the government and multinational companies to provide market research, countries benchmarking, competitor analysis, policymaking and implementation in SME e-commerce, product commercialization, talent management, and halal business industry. She has experience in producing business conferences to address industry practitioners’ challenges in topics related to shopper marketing, product management and marketing, internal audit, and total productive maintenance. Serena is interested in quantitative and qualitative research that examines individuals’ use of technologies as well as their social and psychological well-being while using technologies in everyday life.

Academic & Professional Qualifications

  • PhD in Educational Research, Lancaster University, UK (2023)
  • MA in Communication, University of North Texas, USA (2009)
  • BA in Communication, University of North Texas, USA (2007)

Research Interests

  • Mobile-instant messaging and well-being
  • Technology-enhanced learning
  • Psychology in communication
  • Interpersonal and organisational communication

Notable Publications

Book Chapters

  • Wong, E. M. L., Leow, K., & Leow, S. (2023). Technostress among academics in higher education during the COVID-19 pandemic. In A. Haque (Ed.), Handbook of Research on Dissecting and Dismantling Occupational Stress in Modern Organizations (pp.319-333). Hershey, PA: IGI Global. https://doi.org/10.4018/978-1-6684-6543-1.ch023 (SDG3)
  • Leow, K., & Leow, S. (2022). The role of social support in dealing with the different types of stressors: Social support in the workplace. In A. Haque (Ed.), Handbook of Research on the Complexities and Strategies of Occupational Stress (pp.92-107). Hershey, PA: IGI Global. https://doi.org/10.4018/978-1-6684-3937-1.ch006 (SDG3)

Articles

  • Fu, N. C. X., & Leow, S. (2024, May 18). Curb children's social media usage. The Star. https://www.thestar.com.my/opinion/letters/2024/05/18/curb-childrens-social-media-usage. (SDG3)
  • Leow, S., & Long, C. M. (2024, February 15). Promote mentor-mentee relationships among academics. New Straits Times. https://www.nst.com.my/opinion/letters/2024/02/1013823/promote-mentor-mentee-relationships-among-academics 
  • Chee, K. F., Leow, S., & Leow, K. (2023, September 9). Providing better culture in elderly care. The Sun. https://thesun.my/opinion-news/providing-better-culture-in-elderly-care-ID11475915. (SDG11)
  • Leow, S. & Leow, K. (2023, August 16). Help STPM, SPM students choose the right career path. New Straits Times. https://www.nst.com.my/opinion/letters/2023/08/943455/help-stpm-spm-students-choose-right-career-path. (SDG4)
  • Leow, S., Leow, K., & Ean, C. L. C. (2023). Satisfaction of basic psychological needs and eudaimonic well-being among first-year university students. Cogent Social Sciences, 9(2), 2275441. (SDG3)
  • Leow, K., Lee, C.E., Leow, S. (2020). Job Satisfaction and Wellbeing Among High School Teachers in Malaysia. Jurnal Psikologi Malaysia, 34 (3), 128-139.
  • Leow, S., & Lee, C. E. (2020). Malaysian Undergraduate Students’ Perception of Online Discussion Forums: A Qualitative Enquiry. Sains Humanika, 12 (2), 31-38.
  • Leow, S., Leow, K., & Wong, E.M.L. (2019). Collectivistic coping styles & mental well-being of college students in Malaysia. Psychology and Education, 56 (3), 24-32.  
  • Lee, C. E., Leow, S., & Kong, X. J. (2019). The use of mobile technologies for learning in higher education: Student's readiness. The 6th International SEARCH Conference 2019 (Special Issue), 107-127.
  • Leow, S., & Wang, Z. (2018). You don't know me but can I be your friend? Accepting strangers as friends in Facebook. Social Networking, 8 (1), 52-73.
  • Wang, Z., Leow, S., Allen, E., Tran, C., & Davis, M. (2011). Testing online interaction: Effect of individual behavior and homophily on virtual communicative dyads. International Journal of Arts & Sciences, 4 (17), 165-175.   

Conference Proceedings

  • Lee, C. E., & Leow, S. (2019). The use of mobile technologies for learning in higher education: Students’ readiness. Paper presented at the 6th international SEARCH Conference, Malaysia.
  • Lee, C. E., & Leow, S. (2017). Assessing the relationship between Facebook safety and frequency of usage on bonding and bridging social capital. Paper presented at the 5th international SEARCH Conference, Malaysia.
  • Leow, K., Lee, J., Leow, S., Regan., E., & Wan, E. X. (2017). Planning for future, optimism, and independence on psychological well-being retirement. Poster presented at the 125th American Psychological Association Annual Conference. Washington D.C., USA.
  • Lee, J., Leow, K., & Leow, S. (2017). Life orientation and planning on psychological well-being. Paper presentation at the 125th American Psychological Association Annual Conference. Washington D.C., USA.
  • Leow, S., Leow, K., & Lee, M. (2016). A cross-cultural study on college students’ Facebook use, need satisfaction, and depressive symptoms. Paper presented at the 124th Annual American Psychology Association Annual Conference, Colorado, USA.  
  • Leow, S., & Lee, C. E. (2015). Exploring undergraduate students' experiences of using online discussion forums in a synchronous virtual learning environment. Paper presented at the 2nd International Conference on Innovation and Sustainability, Thailand.  
  • Leow, S., & Wang, Z. (2010). You don’t know me but can I be your friend? Accepting strangers as friends in Facebook. Paper presented at the 60th annual conference of International Communication Association, Singapore.